Energy Drinks Market by Product, Packaging, End-User, Distribution Channel

List of Tables

[193 Pages Report] The Energy Drinks Market size was estimated at USD 69.86 billion in 2023 and expected to reach USD 74.16 billion in 2024, at a CAGR 6.67% to reach USD 109.80 billion by 2030.

Energy drinks are beverages formulated to enhance mental alertness and physical stamina and contain stimulants such as caffeine and sugar, vitamins, and herbal supplements such as guarana. These products are distinct from other soft drinks and sports drinks primarily due to their higher caffeine content and inclusion of other energy-boosting compounds such as taurine, guarana, and B vitamins. Increased consumer focus on fitness and enhanced mental agility, along with hectic lifestyles and rising work pressures, demand higher energy outputs, boosting the demand for quick energy solutions provided by these drinks. Marketing strategies targeted at young adults and teenagers drive up consumption among these age groups. The introduction of new flavors, functional benefits, and reduced sugar or calorie options cater to a broader consumer base, including health-conscious individuals. Enhanced availability through eCommerce and diversified retail outlets has made it easier for consumers to access these products. However, these drinks face scrutiny for possible health risks such as caffeine overconsumption, addictive tendencies, and cardiovascular issues. Moreover, beverage formulations that offer health benefits without compromising on energy-boosting effects provide added scope for market expansion. Innovation in flavors and expansion into new international markets where consumer demand for energy-enhancing products is increasing presents an opportunistic view for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 69.86 billion
Estimated Year [2024]	USD 74.16 billion
Forecast Year [2030]	USD 109.80 billion
CAGR (%)	6.67%

Regional Insights

The energy drinks market in the Americas, specifically the United States and Canada, is mature and has a high level of consumer awareness and acceptance. Major brands are deeply ingrained in the consumer culture, often associated with sports and high-energy lifestyles. Significant demand for energy drinks among younger demographics, particularly millennials and Gen Z consumers favoring these products for enhanced performance in sports, studies, or work, has boosted the market growth in this region. The European segment of the EMEA region features a highly diverse market with varying consumer preferences. Energy drinks enjoy widespread popularity in countries including the UK and Germany. The region prefers energy drinks with natural ingredients, lower sugar, and reduced caffeine levels, with increasing health consciousness among consumers. The Asia-Pacific region showcases a rapidly growing landscape with vast potential due to its large, young population. Countries including China and India are experiencing significant increases in demand, driven by urbanization and a growing middle class. Moreover, traditional energy-boosting beverages, such as herbal teas, compete with modern energy drinks in many Asia-Pacific countries. However, the younger demographics are increasingly adopting Western lifestyle choices, boosting the popularity of mainstream energy drink brands.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Energy Drinks Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Proliferation in the number of sports activities globally
- Growing health-conscious consumers worldwide
- High availability of products through online distribution channels

Market Restraints
- Potential risk of product recall and regulatory limitation on caffeine content

Market Opportunities
- Emerging use of organic/natural ingredients in functional energy drinks
- Implementation of celebrity endorsement strategies

Market Challenges
- Misleading and false advertising

Market Segmentation Analysis
- Product: Preference for shots to deliver a quick boost of energy and alertness without the volume of liquid
- Packaging: Proliferation of cans in the packaging of energy drinks owing to their quick, cool, compact, and easy-to-transport features
- End-User: Increasing consumption of energy drinks among athletes & sports persons to enhance their athletic performance and increase endurance.
- Distribution Channel: Increasing customer preferences toward online retail channels owing to pricing and home delivery benefits

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Energy Drinks Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Energy Drinks Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Celsius Holdings and Scuderia Ferrari Forge Ahead with Multi-Year Global Agreement

Celsius Holdings, Inc. collaborated with Scuderia Ferrari and designated CELSIUS as the official energy drink of the elite Formula 1 racing team. This collaboration amplified fan experiences globally through innovative CELSIUS-driven activations at the race tracks and in markets where CELSIUS products are available. [Published On: 2024-04-05]

Expansion of Celsius Energy Drinks into the French Market

Celsius Holdings, Inc. decided to expand its operations in the French market by partnering with Suntory Beverage & Food France, considering sales and distribution in the region. This move is part of a broader international expansion, including entering the markets of Australia, New Zealand, the United Kingdom, and Ireland through similar partnerships with other Suntory subsidiaries. [Published On: 2024-04-04]

Launch of CELSIUS Sparkling Raspberry Peach: A New Addition to the Energy Drinks Market

CELSIUS expanded its product lineup with the introduction of Sparkling Raspberry Peach, which combines the tangy essence of raspberries with the sweetness of ripe peaches, catering to customers looking for refreshing, sugar-free energy options. Formulated with seven essential vitamins, CELSIUS Sparkling Raspberry Peach aims to support active lifestyles by providing essential energy. This innovation aligns with CELSIUS's commitment to offering a premium beverage experience distinguished by a variety of fruit-inspired flavors. [Published On: 2024-02-14]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Energy Drinks Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Energy Drinks Market, highlighting leading vendors and their innovative profiles. These include 5-hour Energy by SI Online, LLC, Accelerator Active Energy, Al Esayi Beverage Corporation, Amway Corporation by Alticor Global Holdings Inc., AriZona Beverages USA, LLC, Axiom Ayurveda Private Limited, Campbell Soup Company, Cellucor by Nutrabolt, Celsius Holdings, Inc., Cloud9 Beverage, Congo Brands, Eastroc Beverage (Group) Co., Ltd., Foods by Ann- by HPBA Group Sp. z o.o., Ghost Beverages, LLC, Glanbia PLC, Keurig Dr Pepper Inc., Molson Coors Beverage Company, Monster Energy Corporation, National Beverage Corporation, Nestle S.A., PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, Talking Rain Beverage Company, Tata Consumer Products Limited, The Coca-Cola Company, Unilever PLC, UPTIME Energy, Vuka Brands, and Xtra Power Energy Drink.

Market Segmentation & Coverage

This research report categorizes the Energy Drinks Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Drinks
- Shots

Packaging
- Bottles
- Cans

End-User
- Athletes & Sportspersons
- Fitness Enthusiasts

Distribution Channel
- Off-trade
  - Convenience Stores
  - Online Retail
  - Supermarket/Hypermarket

On-trade

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-4348D129FA9B

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Proliferation in the number of sports activities globally
  - 5.1.1.2. Growing health-conscious consumers worldwide
  - 5.1.1.3. High availability of products through online distribution channels
- 5.1.2. Restraints
  - 5.1.2.1. Potential risk of product recall and regulatory limitation on caffeine content
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging use of organic/natural ingredients in functional energy drinks
  - 5.1.3.2. Implementation of celebrity endorsement strategies
- 5.1.4. Challenges
  - 5.1.4.1. Misleading and false advertising
5.2. Market Segmentation Analysis
- 5.2.1. Product: Preference for shots to deliver a quick boost of energy and alertness without the volume of liquid
- 5.2.2. Packaging: Proliferation of cans in the packaging of energy drinks owing to their quick, cool, compact, and easy-to-transport features
- 5.2.3. End-User: Increasing consumption of energy drinks among athletes & sports persons to enhance their athletic performance and increase endurance.
- 5.2.4. Distribution Channel: Increasing customer preferences toward online retail channels owing to pricing and home delivery benefits
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Energy Drinks Market, by Product

6.1. Introduction
6.2. Drinks
6.3. Shots

7. Energy Drinks Market, by Packaging

7.1. Introduction
7.2. Bottles
7.3. Cans

8. Energy Drinks Market, by End-User

8.1. Introduction
8.2. Athletes & Sportspersons
8.3. Fitness Enthusiasts

9. Energy Drinks Market, by Distribution Channel

9.1. Introduction
9.2. Off-trade
9.3. On-trade

10. Americas Energy Drinks Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Energy Drinks Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Energy Drinks Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Celsius Holdings and Scuderia Ferrari Forge Ahead with Multi-Year Global Agreement
- 13.3.2. Expansion of Celsius Energy Drinks into the French Market
- 13.3.3. Launch of CELSIUS Sparkling Raspberry Peach: A New Addition to the Energy Drinks Market
- 13.3.4. Innovative Funding Boost for Mushroom-Based Energy Beverage Firm, Odyssey
- 13.3.5. Strategic Alliance Expands Canadian Presence for C4 Energy Drinks
- 13.3.6. Tata Consumer Products Ventures into the Energy Drinks Market with Say Never
- 13.3.7. Molson Coors Amplifies Involvement with ZOA Energy, Advancing Beyond Beer Strategy
- 13.3.8. Monster Beverage Corporation Acquires Bang Energy Assets
- 13.3.9. Expansion and Funding Milestone for Radiohead Brands in the Beverage Industry
- 13.3.10. Strategic Expansion of TCP Group with Launch of Red Bull Energy Soda in the Premium Energy Drink Segment
- 13.3.11. Launch of Remedy Drinks' New Organic Energy Beverages: Berry Blast Energy and Tropical Twist Energy
- 13.3.12. Launch of WOX Classic Black Energy Drink in India: A Strategic Entry into a Growing Market
- 13.3.13. Kalil Bottling Co. Partners with 5-hour ENERGY for Distribution of New Carbonated Beverage Line in Arizona
13.4. Strategy Analysis & Recommendation
- 13.4.1. PepsiCo, Inc.
- 13.4.2. Red Bull GmbH
- 13.4.3. The Coca-Cola Company
- 13.4.4. Celsius Holdings, Inc.
- 13.4.5. Monster Energy Corporation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio