Lawn Mower Market by Product, Level of Autonomy, Propulsion Type, Distribution Channel, End-Use

List of Tables

[191 Pages Report] The Lawn Mower Market size was estimated at USD 9.92 billion in 2023 and expected to reach USD 10.46 billion in 2024, at a CAGR 5.66% to reach USD 14.59 billion by 2030.

A lawn mower is an essential device designed to trim grass surfaces to a uniform height, ensuring a neat and manicured appearance. This machine operates through rotating blades, which can be propelled in various ways. Some models require manual pushing, where the motion of the wheels is mechanically linked to the blades, resulting in their rotation and the consequent cutting of the grass. Alternatively, there are electric lawn mowers, which depend on power from batteries or a direct connection to an electrical source. This diversity in operation methods caters to different user preferences and lawn maintenance needs, making lawn mowers a versatile tool for garden and landscape upkeep. The most advanced models use an internal combustion engine to power the blades and, in some cases, propel the mower. Lawn mowers are employed in both residential and commercial settings to manage and maintain garden, park, and landscape grass areas and ensure an aesthetically pleasing and healthy environment. The expansion of residential properties and growing interest in backyard gardening have increased the applications of lawn mowers. The increasing focus on landscaping services has further broadened the market scope. However, stringent emission standards associated with lawn mowers owing to increasing pollution may restrict the market growth. Nevertheless, the development of eco-friendly, electric, and battery-operated mowers to address environmental concerns is expected to provide an opportunistic view for market growth. Moreover, the integration of IoT and smart technology for enhanced functionality and convenience with the expansion of the robotic lawn mower segment with advanced navigation and safety features further adds to market expansion.

KEY MARKET STATISTICS
Base Year [2023]	USD 9.92 billion
Estimated Year [2024]	USD 10.46 billion
Forecast Year [2030]	USD 14.59 billion
CAGR (%)	5.66%

Regional Insights

The lawn mower market in the Americas, especially in the United States and Canada, shows a robust demand driven by a combination of residential landscaping needs and commercial landscaping services. A key trend in the region is the increasing preference for eco-friendly, electric, and smart lawn mowers due to rising environmental awareness among consumers. Moreover, the region exhibits a strong inclination towards robotic lawn mowers, supported by the presence of leading manufacturers and technology firms investing in smart lawn care solutions. Factors such as the size of yards, climate conditions, and the value placed on landscaping aesthetics significantly influence market preferences and behavior in the Americas. The lawn mower market in the EMEA region depicts diverse range dynamics due to the varying climates and economic conditions across countries. Europe leads within this region, with a high demand for both traditional and robotic lawn mowers spurred by a strong gardening culture. Western European countries, in particular, showcase a rapid adoption of robotic lawn mowers. The Middle East and Africa have a growing market, primarily driven by increasing investments in green spaces and public parks in urban areas. The Asia-Pacific shows an opportunistic landscape for lawn mower owing to increasing urbanization and the development of residential estates that incorporate lawns and gardens as key features. Additionally, there's a growing awareness and adoption of smart gardening equipment in countries with strong technological infrastructure, such as Japan and South Korea.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Lawn Mower Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Surging interest in gardening activities
- Rising focus on creating urban green spaces in commercial properties
- Growing investments in sports stadiums, public parks, and golf lawns

Market Restraints
- Mobility limitations associated with lawn mowers

Market Opportunities
- Technological innovations in lawn mowers
- Evolving customer preference for sustainable and electric lawn mowers

Market Challenges
- Environmental impacts and technical issues associated with lawn mowers

Market Segmentation Analysis
- Product: High preferences for walk-behind mowers from small to medium-sized lawns
- Level of Autonomy: Technological advancements in automated lawn mowers to enhance their navigation properties during landscaping application
- Propulsion Type: Preference for electric lawn mowers due to their sustainable operability in lawn care
- Distribution Channel: Extensive availability of lawn mowers through eCommerce platform
- End Use: Proliferation of lawn mowers in commercial settings from landscaping companies, municipal bodies, and sports complexes

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Lawn Mower Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Lawn Mower Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Kingdom Technologies Secures GBP 1.4 Million in Funding to Revolutionize Robotic Lawnmowers

Kingdom Technologies successfully raised GBP by 1.4 million in its latest funding round. This significant financial boost comes from prestigious investors, including the billionaire founders of Skype and Bolt, Iron Wolf Capital, Specialist VC, and Scottish Enterprise. The influx of capital is strategically utilized to innovate and manufacture a new iteration of its cutting-edge robotic lawnmowers. Ambitiously, the company plans to produce and bring to market over 100 units, marking a significant step forward in its commitment to revolutionizing lawn mower technology. [Published On: 2024-02-27]

Ag-Pro Expands in Georgia with Acquisition of Southeast Mower and Saw Shop, Elevating its National Retail Reach

Ag-Pro, a player in the agriculture and lawn care industry, announced the strategic acquisition of Southeast Mower and Saw Shop, marking an expansion of its presence in Georgia. This move aims to enhance Ag-Pro's retail network, bringing its total number of locations to an impressive 79 across the United States. The acquisition underscores Ag-Pro's commitment to providing comprehensive solutions and superior service to its lawn mowers customers, reinforcing its position as a significant player in the sector. [Published On: 2024-01-26]

Electric Sheep Robotics Transforms Landscaping with Strategic Acquisitions Two Landscaping Firms

Electric Sheep Robotics, a company in the automation sector, strategically expanded its operations by acquiring landscaping businesses from Westar Landscaping and Caliscapes, underscoring its commitment to revolutionizing the landscaping industry through technological innovation. This move demonstrates Electric Sheep Robotics' ambition to provide autonomous landscaping solutions. It significantly enhances its ability to deliver exceptional value to its lawn mower clients by integrating advanced robotics into landscaping practices. [Published On: 2023-12-13]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Lawn Mower Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Lawn Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Doosan Corporation, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Positec Tool Corporation, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, Swardman s.r.o., Swisher Inc., The Toro Company, Yamabiko Corporation, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Lawn Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Riding Mower
- Robotic Mower
- Walk-Behind Mower

Level of Autonomy
- Autonomous
- Non-Autonomous

Propulsion Type
- Electric
- Hybrid
- Internal Combustion Engine Type

Distribution Channel
- Online Channel
- Retail Channel

End-Use
- Commercial
- Residential

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-5A2C6AA663DC

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Surging interest in gardening activities
  - 5.1.1.2. Rising focus on creating urban green spaces in commercial properties
  - 5.1.1.3. Growing investments in sports stadiums, public parks, and golf lawns
- 5.1.2. Restraints
  - 5.1.2.1. Mobility limitations associated with lawn mowers
- 5.1.3. Opportunities
  - 5.1.3.1. Technological innovations in lawn mowers
  - 5.1.3.2. Evolving customer preference for sustainable and electric lawn mowers
- 5.1.4. Challenges
  - 5.1.4.1. Environmental impacts and technical issues associated with lawn mowers
5.2. Market Segmentation Analysis
- 5.2.1. Product: High preferences for walk-behind mowers from small to medium-sized lawns
- 5.2.2. Level of Autonomy: Technological advancements in automated lawn mowers to enhance their navigation properties during landscaping application
- 5.2.3. Propulsion Type: Preference for electric lawn mowers due to their sustainable operability in lawn care
- 5.2.4. Distribution Channel: Extensive availability of lawn mowers through eCommerce platform
- 5.2.5. End Use: Proliferation of lawn mowers in commercial settings from landscaping companies, municipal bodies, and sports complexes
5.3. Market Trend Analysis
- 5.3.1. Exponential integration of AI-enabled lawnmowers coupled with urban green spaces projects by governments across the Americas
- 5.3.2. Introduction of solar-operated lawn mowers and government initiatives to enhance urban green spaces, in Asia-Pacific
- 5.3.3. Burgeoning sports events coupled with integration of battery-powered lawn mowers owing to stringent government regulation across EMEA
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis

6. Lawn Mower Market, by Product

6.1. Introduction
6.2. Riding Mower
6.3. Robotic Mower
6.4. Walk-Behind Mower

7. Lawn Mower Market, by Level of Autonomy

7.1. Introduction
7.2. Autonomous
7.3. Non-Autonomous

8. Lawn Mower Market, by Propulsion Type

8.1. Introduction
8.2. Electric
8.3. Hybrid
8.4. Internal Combustion Engine Type

9. Lawn Mower Market, by Distribution Channel

9.1. Introduction
9.2. Online Channel
9.3. Retail Channel

10. Lawn Mower Market, by End-Use

10.1. Introduction
10.2. Commercial
10.3. Residential

11. Americas Lawn Mower Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Lawn Mower Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Lawn Mower Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Kingdom Technologies Secures GBP 1.4 Million in Funding to Revolutionize Robotic Lawnmowers
- 14.3.2. Ag-Pro Expands in Georgia with Acquisition of Southeast Mower and Saw Shop, Elevating its National Retail Reach
- 14.3.3. Electric Sheep Robotics Transforms Landscaping with Strategic Acquisitions Two Landscaping Firms
- 14.3.4. Kubota Launched Revolutionary Ze-Series Electric Zero-Turn Mowers for a Greener Future
- 14.3.5. Hustler Turf Revolutionizes Lawn Care with Ergonomic, High-Performance Zero-Turn Mower
- 14.3.6. Honda Launch Revolutionary Eco-Friendly Autonomous Work Mower (AWM) Prototype
- 14.3.7. Toro Partnered with Lowe's to Expand Access to Premier Lawn Care Innovations
- 14.3.8. EGO and John Deere Forge Groundbreaking Partnership to Redefine Eco-Friendly Lawn Care
- 14.3.9. Bobcat Company Rolls Out New Mowers in Europe, Expanding GME Offerings with Innovative Zero-Turn, Stand-On, and Walk-Behind Models
- 14.3.10. Makita Earns the American Green Zone Alliance AGZA Certification for Eco-Friendly Lawn Mowers
- 14.3.11. SiteOne Expands Robotic Mowing Equipment Through Strategic Partnership with Automated Outdoor
- 14.3.12. Stiga Launched A1500 to Revolutionize Lawn Care with Cutting-Edge Autonomous Technology
- 14.3.13. Bosch Expands Outdoor Living Portfolio with Strategic Stake Acquisition in Husqvarna

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio