Soundbar Market by Type, Connectivity, Installation Method, Application, End-Use

List of Tables

[198 Pages Report] The Soundbar Market size was estimated at USD 8.63 billion in 2023 and expected to reach USD 9.33 billion in 2024, at a CAGR 8.53% to reach USD 15.31 billion by 2030.

A soundbar, also known as a speaker bar or audio bar, is an advanced audio device designed to enhance the audio quality of various multimedia systems, such as televisions and home theaters. Soundbars generally have a compact, sleek design that can be easily mounted on a wall or placed on a TV stand. They are primarily used for improving sound clarity and providing a more immersive audio experience than traditional built-in TV speakers. The soundbar market encompasses the manufacturing, distribution, and sales of these compact audio devices for consumer and home entertainment systems. The rising demand for high-quality home entertainment systems attributed to the increased adoption of streaming services, gaming platforms, and smart devices has raised the adoption of soundbars in recent years. However, challenges such as the high costs of premium soundbars and competition from portable audio devices, including headphones and earbuds, pose limitations to market growth. Besides limiting factors, recent advancements in wireless technology, the introduction of surround sound capabilities, and AI voice assistants have been creating lucrative future opportunities for the global soundbar market. Developing adaptive room calibration technologies, collaborating with content creators on exclusive partnerships or product bundles, and focusing on aesthetically appealing designs present potential scope for the global soundbar market.

KEY MARKET STATISTICS
Base Year [2023]	USD 8.63 billion
Estimated Year [2024]	USD 9.33 billion
Forecast Year [2030]	USD 15.31 billion
CAGR (%)	8.53%

Type: Rising preference for tabletop soundbars for ease of installation

Tabletop soundbars are designed to sit on a flat surface like a TV stand or shelf and provide enhanced audio quality without requiring additional installation. This type of soundbar is often preferred by users who want to avoid mounting hardware on their walls or have limited space available for installation. Wall-mounted soundbars are designed to be attached directly to a wall below or above the television screen. This type of soundbar offers a more streamlined appearance while saving valuable floor space in compact living areas. Users seeking an uncluttered room layout with seamless integration between the TV and audio equipment prefer wall-mounted soundbars. Both tabletop and wall-mounted sound bars cater to different user preferences based on factors such as ease of installation, available space for setup, and aesthetic requirements. Tabletop soundbars are ideal for users who seek minimal installation efforts while still enjoying enhanced audio quality. On the other hand, wall-mounted soundbars provide a more streamlined appearance that integrates seamlessly with modern TV displays.

Connectivity: Increasing usage of Bluetooth connectivity in soundbars for seamless integration

Bluetooth is a widely popular wireless technology used in numerous devices for short-range connections. In soundbars, Bluetooth allows users to stream audio content from smartphones, tablets, or other compatible devices without the hassle of wires. Various modern soundbars come with built-in Bluetooth capabilities to ensure seamless integration within current entertainment setup. Consumers prioritizing ease of use, portability, and compatibility with multiple devices find Bluetooth-enabled sound bars highly suitable. This option works well for those who frequently switch between different audio sources or prefer streaming music directly from their phones. Wi-Fi connectivity in soundbars opens up a new world of possibilities, including multi-room audio setups, streaming from cloud services, and integration with smart home ecosystems. Soundbars with Wi-Fi can connect to the home network, letting consumers control them remotely using a compatible app or voice assistant. Consumers who require high-quality audio streaming without loss of fidelity and those who wish to build a comprehensive multi-room audio system or integrate their soundbar into an existing smart home ecosystem prefer Wi-Fi-enabled soundbars.

Installation Method: Expanding usage of passive soundbars for high-quality audio experience

An active soundbar is an all-in-one solution that houses built-in amplifiers, speakers, and dedicated processing units. This design allows users to enjoy a plug-and-play experience without needing additional equipment such as an AV receiver or external amplifiers. Active soundbars are ideal for those seeking a simple setup process and minimal wiring. A passive soundbar is a speaker system void of built-in amplification capabilities; it requires connection to an external amplifier or AV receiver for power and signal processing. This type enables users to customize their audio experience by connecting with additional components such as subwoofers or satellite speakers. Passive soundbars are suitable for those who already own an AV receiver or prefer a more customizable, high-quality audio experience. Active soundbars cater to users seeking an easy-to-install solution with minimal equipment requirements. On the other hand, passive soundbars appeal to those desiring more customization options and higher audio quality.

Application: Emerging demand for soundbars with customized audio output tailored for immersive gaming experiences

Soundbars are widely preferred in computer systems owing to their compact design and the ability to enhance audio quality significantly. These devices complement a user's gaming or multimedia experience while consuming minimal space on the desk. Soundbars have become popular choices for music players as they deliver superior audio quality with diverse connectivity options ranging from Wi-Fi to Bluetooth. Users can effortlessly stream music from smartphones, tablets, or other smart devices directly to their soundbar system. The increasing demand for better home theater experiences has driven the adoption of soundbars for TV sets across households globally. Soundbars elevate TV audio quality by providing clearer dialogue output and immersive surround sound without needing multiple speakers.

Regional Insights

In the Americas region, the soundbar market is growing rapidly owing to its large consumer base with high purchasing power, technological advancements in home entertainment systems, and a robust distribution network. The growing adoption of smart homes and IoT (Internet of Things) devices further propels the demand for soundbars as they offer seamless integration with various connected devices. Additionally, popular streaming services encourage users to invest in premium audio equipment to enhance their viewing experiences. The EMEA region exhibits moderate growth in the soundbar market, with Western European countries such as Germany, the UK, France, and Italy leading the industry. These nations have established markets for consumer electronics and contain an affluent population that values quality home entertainment systems. Middle Eastern countries display considerable potential for future expansion attributed to emerging economies, including Saudi Arabia and the United Arab Emirates (UAE), investing heavily in infrastructure development projects, which include shopping malls equipped with modern electronic retail stores. APAC represents one of the fastest-growing regions within the global soundbar market owing to emerging economies such as China and India, where rapid urbanization coupled with increasing per capita income has led to higher demand for advanced consumer electronics. The population in this region is shifting towards premium products, seeking superior audio experiences to complement their high-definition screens and smart devices. In addition, local manufacturers from the region offer budget-friendly soundbars catering to a wider demographic of consumers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Soundbar Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Soundbar Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Soundbar Market, highlighting leading vendors and their innovative profiles. These include Altec Lansing Corporation, B & W Group Limited, Bang & Olufsen A/S, Bose Corporation, Definitive Technology, LLC, Edifier International Limited, Honeywell International Inc., Intel Corporation, Klipsch Group, Inc. by VOXX International Company, Koninklijke Philips N.V., LG Corporation, Masimo Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sennheiser Electronic GmbH & Co. KG, Sharp Consumer Electronics Poland sp. z o.o., Sony Corporation, Sound United LLC, Vizio Inc., Yamaha Corporation, and Zebronics India Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Soundbar Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Tabletop
- Wall-Mounted

Connectivity
- Bluetooth
- Wi-Fi

Installation Method
- Active Soundbar
- Passive Soundbar

Application
- Computer System
- Music Players
- TV Sets

End-Use
- Commercial
- Personal

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Soundbar Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Soundbar Market?

3. What are the technology trends and regulatory frameworks in the Soundbar Market?

4. What is the market share of the leading vendors in the Soundbar Market?

5. Which modes and strategic moves are suitable for entering the Soundbar Market?

Product Code: MRR-03050D1B2DD2

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing adoption of smart devices and surge in audio content consumption
  - 5.1.1.2. Increasing utilization of wireless audio devices in commercial sector
  - 5.1.1.3. Wider availability of products through online sales channels
- 5.1.2. Restraints
  - 5.1.2.1. Availability of low priced and portable audio devices
- 5.1.3. Opportunities
  - 5.1.3.1. Robust technological advancement in soundbar devices
  - 5.1.3.2. Rising collaborative efforts to develop advanced soundbar technology and devices
- 5.1.4. Challenges
  - 5.1.4.1. Issues over the availability of counterfeit products
5.2. Market Segmentation Analysis
- 5.2.1. Type: Rising preference for tabletop soundbars for ease of installation
- 5.2.2. Connectivity: Increasing usage of Bluetooth connectivity in soundbars for seamless integration
- 5.2.3. Installation Method: Expanding usage of passive soundbars for high-quality audio experience
- 5.2.4. Application: Emerging demand for soundbars with customized audio output tailored for immersive gaming experiences
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Soundbar Market, by Type

6.1. Introduction
6.2. Tabletop
6.3. Wall-Mounted

7. Soundbar Market, by Connectivity

7.1. Introduction
7.2. Bluetooth
7.3. Wi-Fi

8. Soundbar Market, by Installation Method

8.1. Introduction
8.2. Active Soundbar
8.3. Passive Soundbar

9. Soundbar Market, by Application

9.1. Introduction
9.2. Computer System
9.3. Music Players
9.4. TV Sets

10. Soundbar Market, by End-Use

10.1. Introduction
10.2. Commercial
10.3. Personal

11. Americas Soundbar Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Soundbar Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Soundbar Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Blaupunkt Launches SBW120 Soundbar at INR 4,999
- 14.3.2. Samsung Introduces New Premium Soundbar Lineup
- 14.3.3. JBL Expands Soundbar Line-up with Five New Options Featuring 3D and Dolby Atmos
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio