Rice Market by Type, Grain Size, Production Method, Distribution Channel, End-User

List of Tables

[199 Pages Report] The Rice Market size was estimated at USD 300.19 billion in 2023 and expected to reach USD 307.60 billion in 2024, at a CAGR 2.56% to reach USD 358.50 billion by 2030.

Rice is a highly popular and widely consumed staple food. It is a cereal grain that originates from Oryza glaberrima or Oryza sativa, the seed of the grass species. The rice market encompasses the production, distribution, and consumption of various rice grains worldwide. There are many rice varieties, including long-grain and short-grain, each with its texture, flavor, and culinary uses. The increasing global population demands more food supply, significantly driving up rice consumption, and the wide availability of rice products and their wide variety through online distribution media is expected to drive market growth. Climate change poses a significant threat to crop yields, with unpredictable weather patterns affecting harvests that may hamper its market demand. Expanding organic rice farming practices that cater to health-conscious consumers seeking natural products without chemical residues from pesticides or synthetic fertilizers and advancement in the production and sourcing of rice are expected to create a lucrative opportunity for the rice market in the coming years.

KEY MARKET STATISTICS
Base Year [2023]	USD 300.19 billion
Estimated Year [2024]	USD 307.60 billion
Forecast Year [2030]	USD 358.50 billion
CAGR (%)	2.56%

Type: Poliferating adoption of brown rice due to its numerous health benefits

Black rice is highly nutritious, loaded with antioxidants, fiber, and protein, and has gained popularity globally among health-conscious consumers as a healthier alternative to white rice. This rice suits those who prefer nutrient-dense diets or need to maintain weight and control blood sugar levels. Brown rice, a whole-grain variety with its outer hull removed but retaining its bran layer offers numerous health benefits compared to white rice as this rice is rich in vitamins, minerals, fibers, and crucial fatty acids and is preferred by individuals seeking balanced diets or suffering from conditions such as diabetes or gastrointestinal issues that require high fiber intake. Red rice is another whole-grain variety that derives its distinct color and nutty flavor from its anthocyanin content and is rich in antioxidants, fiber, and essential nutrients; red rice is a healthy alternative to white rice. White Rice is the most widely consumed and has been milled to release the external layers (husk, bran), resulting in a refined texture with fewer nutrients than whole-grain varieties.

Production Method: Extensive adoption of organic rice production due to its more environmentally sustainable cultivation process

Conventional rice production is the traditional method of cultivating rice, which involves using synthetic fertilizers, pesticides, and genetically modified (GM) seeds to achieve higher crop yields. This method is preferred by farmers who need to produce large quantities of rice quickly to meet increasing market demands. Organic rice production relies on natural farming practices without synthetic chemicals or GMOs. It utilizes crop rotation and biological pest control techniques to maintain soil fertility and prevent pest infestations.

Distribution Channel: Potential use of online distribution channel provide convenient access to various types of rice products

Offline distribution channels for rice involve traditional selling methods through brick-and-mortar stores, such as supermarkets, hypermarkets, and grocery stores. These tangible outlets enable customers to physically inspect rice products' quality, variety, and packaging before purchasing. Online distribution channels provide customers with convenient access to various types of rice via e-commerce platforms. The need-based preferences for online channels emerge due to the ease of comparing prices, researching product information, reading user reviews, and obtaining home delivery services. Offline distribution is dominant in traditional markets, especially among rural and older consumers who rely on personal interaction and physical examination of rice products before purchasing. However, online distribution shows promising growth, driven by increased internet penetration, urbanization, and the adoption of e-commerce platforms.

End-User: Extensive use in the residential sector

The commercial end-user segment primarily encompasses businesses such as restaurants, hotels, caterers, and supermarkets that rely on high-quality rice to meet the diverse needs of their customers. In the industrial end-user segment, rice is used as an ingredient or raw material in producing various food items such as snacks, baby food, pet food, and alcoholic beverages such as sake. The preference in this sector leans towards cost-effective options with a focus on consistent quality and supply reliability. The residential end-user segment refers to households that consume rice in their daily diet. Consumers prioritize factors like taste, aroma, nutritional value, and cooking characteristics when choosing from different types of rice, such as brown, red, or black varieties, besides white variants. The commercial segment prioritizes diverse rice offerings emphasizing taste and presentation, while the industrial segment focuses on cost-effectiveness and consistent quality. On the other hand, the residential end-user segment places importance on factors such as taste, aroma, nutritional value, and cooking qualities.

Regional Insights

The Asia-Pacific has a significant landscape in the rice market owing to its large consumption and production base and extensive research investment aimed at increasing overall yield through genetic improvements and pest management techniques. Penetration of e-commerce platforms has also impacted customer purchasing behavior in this region by delivering convenience and accessibility to a broad spectrum of products, including specialty rice. The Americas have a steady growth in the rice market as consumers seek healthier alternatives to traditional carbohydrate sources and the high demand for specialty rice due to changing demographics and cultural influences. Key players in this region are investing heavily in research to improve yields through innovative technologies, such as precision agriculture systems that reduce water usage while increasing crop productivity. In Europe, market players are focusing on innovative production and packaging of rice products, which has driven the market growth in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Rice Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Rice Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Rice Market, highlighting leading vendors and their innovative profiles. These include Aakash Industries, Adani Wilmar Ltd., Aeroplane Rice Ltd., Annapurna Rice Mill, ASM Global Inc., California Family Foods, Cargill Incorporated, ITC Ltd., Kohinoor Foods Ltd., KRBL Ltd., Lotus Foods Inc., Louis Dreyfus Company, LT Foods Ltd., Natureland Organics, Patanjali Ayurved Limited, Riceland Foods Inc., Riso Scotti SPA, Riviana Foods Inc., Shriram Food Industry Limited, Sri Sri Tattva, Supple Tek, Tamaki Rice Corporation, Tasty Bite by Mars, Incorporated, The Deccan Group, and Tilda Ltd..

Market Segmentation & Coverage

This research report categorizes the Rice Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Black Rice
- Brown Rice
- Red Rice
- White Rice

Grain Size
- Long Grain
- Medium Grain
- Short Grain

Production Method
- Conventional
- Organic

Distribution Channel
- Offline
- Online

End-User
- Commercial
- Industrial
- Residential

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Rice Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Rice Market?

3. What are the technology trends and regulatory frameworks in the Rice Market?

4. What is the market share of the leading vendors in the Rice Market?

5. Which modes and strategic moves are suitable for entering the Rice Market?

Product Code: MRR-69324464D38D

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing use of rice as a staple food in households worldwide
  - 5.1.1.2. Rising popularity of Asian cuisines in the international arena
  - 5.1.1.3. Wide availability of rice varieties through online distribution channels
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuating costs of rice due to seasonal variations and supply chain issues
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements in production and sourcing of rice
  - 5.1.3.2. Introduction of diverse range of rice-based processed food products
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with adulteration of rice
5.2. Market Segmentation Analysis
- 5.2.1. Type: Poliferating adoption of brown rice due to its numerous health benefits
- 5.2.2. Production Method: Extensive adoption of organic rice production due to its more environmentally sustainable cultivation process
- 5.2.3. Distribution Channel: Potential use of online distribution channel provide convenient access to various types of rice products
- 5.2.4. End-User: Extensive use in the residential sector
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Rice Market, by Type

6.1. Introduction
6.2. Black Rice
6.3. Brown Rice
6.4. Red Rice
6.5. White Rice

7. Rice Market, by Grain Size

7.1. Introduction
7.2. Long Grain
7.3. Medium Grain
7.4. Short Grain

8. Rice Market, by Production Method

8.1. Introduction
8.2. Conventional
8.3. Organic

9. Rice Market, by Distribution Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Rice Market, by End-User

10.1. Introduction
10.2. Commercial
10.3. Industrial
10.4. Residential

11. Americas Rice Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Rice Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Rice Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Lotus Foods Organic White And Brown Basmati Rice Becomes First Rice To Earn Regenerative Organic Certified
- 14.3.2. Bihar Launches Plan To Conserve Rare Varieties Of Rice
- 14.3.3. Adani Wilmar Acquires Kohinoor to Strengthen Leadership in Basmati Rice Business
14.4. Strategy Analysis & Recommendation

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio