PUBLISHER: 360iResearch | PRODUCT CODE: 1466641
PUBLISHER: 360iResearch | PRODUCT CODE: 1466641
[183 Pages Report] The Artificial Turf Market size was estimated at USD 3.55 billion in 2023 and expected to reach USD 3.80 billion in 2024, at a CAGR 7.21% to reach USD 5.78 billion by 2030.
Artificial or synthetic turf is an engineered surface designed to mimic natural grass's appearance, texture, and functionality. It primarily comprises synthetic polyethylene, polypropylene, and nylon fibers, which are woven into a backing material for stability and durability. These fibers are then filled with sand or rubber granules to provide cushioning and support similar to the real grass. These turfs have Low maintenance and provide several cost benefits to the original turf. Meanwhile, the rising residential activities and consumer spending on home decor products subsequently enhance the demand for artificial turf. The surging demand for turf in commercial places and sports events significantly raises the need for artificial turf. However, the installation process and unfavorable environmental impact hamper artificial turf production. Companies are working towards capitalizing on emerging trends and ensuring long-term success by addressing current limitations and innovating material science and eco-friendly manufacturing processes. Moreover, the initiatives related to artificial turf recycling and penetration of antibacterial turf drive the future market. Innovation in antibacterial artificial turf helps reduce mold and bacteria growth while keeping the yard cleaner, fresher, and odor-free.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.55 billion |
Estimated Year [2024] | USD 3.80 billion |
Forecast Year [2030] | USD 5.78 billion |
CAGR (%) | 7.21% |
Material: Advancement in technologies adoption to process nylon materials used in artificial turf
Artificial turf materials options vary in durability, appearance, and cost, catering to different applications and requirements. Nylon material is a popular choice for synthetic turf due to its durability, resilience, and ability to withstand high temperatures. It is preferred in sports fields and commercial applications that require heavy foot traffic and long-term performance. On the other hand, polyethylene (PE) materials are commonly used in artificial turf for landscaping and residential applications due to their softer texture, natural appearance, and affordability compared to nylon. In addition, PE artificial turf offers good drainage features, making it suitable for pet owners or areas with frequent rainfall. Polypropylene (PP) artificial turf is the most cost-effective option but lacks the durability of nylon or PE.
Technology: Infill-based artificial turf usage in water drainage and dissipation properties
Infill-based technology is the common type of artificial turf installation consisting of a backing material, synthetic fibers that resemble natural grass blades, and an infill layer that supports the fibers and provides additional stability. The primary purpose of infill-based artificial turf is to help the synthetic grass blades while maintaining their upright position. Moreover, infill-free artificial turf does not require any additional material to support the synthetic fibers. Instead, these technologies rely on advancements for textured yarns that have improved resilience against foot traffic and activities without needing added support from an infill layer. In consent, infill-based technology offers superior performance characteristics for high-traffic and sports-related uses while providing excellent water drainage and heat dissipation properties. Meanwhile, infill-free technology in artificial turf is ideal for lightweight applications where aesthetics take precedence over durability and maintenance considerations.
Distribution Channel: Extensive availability of artificial turf through eCommerce and retailers
Artificial turf is distributed through various channels, including online eCommerce platforms and industry players' official websites. Several manufacturers in the artificial turf market are adopting different strategies, such as expanding distribution channels, including online eCommerce and offline stores, to extend their customer base and revenues. They are also partnering with e-commerce retailers and brick-and-mortar stores to expand the availability of artificial turf further.
Application: Owing adoption of synthetic turf for residential and commercial landscaping applications
Residential and commercial landscaping continues to be one of the primary applications for artificial turf due to its cost-effectiveness and environmental benefits. Artificial turf helps conserve water resources while maintaining an attractive appearance year-round, making it a sought-after option for homeowners and landscape designers. Artificial turf has become popular for sports and airport applications due to its durability and weather resistance ability. Artificial turf continues to gain traction across various application segments like airports, landscaping, and sports applications due to its numerous benefits over original turf. Developments within each segment point towards innovations to enhance user experience while improving environmental sustainability.
Regional Insights
The increasing demand for landscaping services in residential and commercial areas is driving market growth in the Americas. With recent investments in artificial turf recycling initiatives, American countries have planned to reduce turf waste by including a turf infill take-back program expected to be implemented in recent years. Through these Initiatives, American countries have planned to meet environmental regulations while maintaining climate change. In European countries such as Germany, France, Italy, and Spain, governments' support for sustainable solutions has driven research initiatives to improve the material quality of artificial turf for sports infrastructure. In addition, water scarcity in the Middle East & Africa regions makes artificial turf an attractive option since it reduces water consumption while meeting sports facilities' growing needs. While in APAC, China is a significant manufacturer of artificial turf due to advanced production technologies, high demands in schools & institutions, and residential & commercial recreational activities. To capitalize on these emerging market opportunities, manufacturers use a multifaceted approach that includes localization strategy, innovation, sustainability, and competitive pricing without compromising product quality or safety standards.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Artificial Turf Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Artificial Turf Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Artificial Turf Market, highlighting leading vendors and their innovative profiles. These include Act Global, AGN Grass, Altius Sports & Leisure Pvt. Ltd., Beaulieu International Group N.V., Bellinturf, Challenger Turf, Inc., CoCreation Grass Co., Controlled Products, LLC, Grass Turf Mills, Hellas Construction Inc., Kodiak Sports, LLC, MegaGrass, On Deck Sports, Renqiu Wangli Plastic Grass Co., Ltd., Royal Grass by Landscape Solutions B.V., Shaw Sports Turf, SIS Group Ltd., Smart Turf, Sport Group Holding GmbH, Sunwing Industries Ltd., Tarkett S.A., TenCate Grass Holding BV, The Dow Chemical Company, Turf Tek USA, Unisport Group, and Victoria PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Artificial Turf Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Artificial Turf Market?
3. What are the technology trends and regulatory frameworks in the Artificial Turf Market?
4. What is the market share of the leading vendors in the Artificial Turf Market?
5. Which modes and strategic moves are suitable for entering the Artificial Turf Market?