Local Listing Management Software Market by Component, Deployment Mode, Industry, End-User

Description

List of Tables

[196 Pages Report] The Local Listing Management Software Market size was estimated at USD 2.83 billion in 2023 and expected to reach USD 3.27 billion in 2024, at a CAGR 16.64% to reach USD 8.32 billion by 2030.

Local listing management software is a digital tool designed to help businesses confirm the accuracy and consistency of their location-based information across various online directories, maps, and social platforms. This specialized software streamlines the process of managing business listings, allowing companies to update their details such as addresses, phone numbers, business hours, and more across numerous outlets with one centralized operation. The increase in local search queries and mobile device use, the necessity for brand consistency across channels, and the importance of customer reviews in local SEO increase the adoption of local listing management software. However, integration issues with existing CRM systems and privacy laws with data security concerns may hinder market scalability. Nevertheless, the development of new products and rise in investment for the advancement of the products may create potential opportunities for growth of the local listing management software market.

KEY MARKET STATISTICS
Base Year [2023]	USD 2.83 billion
Estimated Year [2024]	USD 3.27 billion
Forecast Year [2030]	USD 8.32 billion
CAGR (%)	16.64%

Component: Increasing use of review monitoring tools for enhanced customer engagement

Analytics & cleansing tools help analyze and clean up local listing data online. Analytics & cleansing solutions ensure business information is accurate, consistent, and up-to-date across various platforms. Analytics & cleansing solutions help identify duplicates, inaccuracies, and outdated information that could harm a business's local search ranking. The local rank tracking tool enables businesses to monitor their search engine ranking for queries with local intent. This software tracks rankings for specified keywords across different geographic locations, providing insights into local search visibility and performance. Reputation-building tools are designed to help businesses improve their online reputation. Reputation-building tools aid in managing online reviews, engaging with customers, and promoting positive experiences to build trust with potential customers. Review monitoring tools help businesses keep track of customer feedback across various platforms in real-time. Review monitoring tools alert companies when new reviews are posted, enabling quick response and customer engagement.

Deployment Mode: Growing preference for cloud-based local listing management software

On-cloud deployment refers to software hosted on the provider's cloud infrastructure, allowing users to access the service through the Internet. On-cloud mode is characterized by its flexibility, scalability, and cost-effectiveness, as it usually operates on a subscription-based model, mitigating the need for substantial upfront investments in hardware. On the other hand, on-premise deployment involves installing software on the company's servers, offering heightened control and security over the data and customization capabilities that match specific enterprise requirements. Businesses requiring tight control over their systems and data due to regulatory or privacy concerns prefer on-premise software. On-cloud solutions have lower initial costs and reduce the need for in-house IT maintenance, which can be a determining factor for smaller businesses or those without robust IT infrastructure. However, on-premise solutions offer enhanced security and customization, which might be essential for larger enterprises or those in highly regulated industries.

Industry: Penetration of local listing management software across hospitality sector

The automotive sector benefits greatly from local listing management software to improve dealership visibility, track inventory, and manage customer reviews to enhance reputation. Customers frequently search for dealerships, services, and reviews online before purchasing, making accurate listings essential. Local listing management software aids financial institutions in maintaining precise business information across various platforms, which is necessary for trust-building. In healthcare, local listing management software is paramount that potential patients find accurate and up-to-date information about healthcare providers, services, and locations. For home services, local listing management focuses on service-area businesses that might not have a fixed location. Trust and accurate service information are critical for attracting customers across home services. The hospitality industry relies on local listing management to attract tourists and local patrons by ensuring the visibility and accuracy of information across travel sites. Law firms use local listing management software to ensure clients find them during crucial decision-making moments. Listings used in law firms must showcase services, areas of practice, and lawyers' credentials. Local listing management in real estate is critical for brokers and agents to advertise properties and be easily contactable. Platforms used in real estate require constant updates to listings with detailed property information and agent contact details. Retailers use local listing management software while ensuring product availability and store information to drive foot traffic and sales.

End-User: Emerging adoption of local listing management software by small and medium-sized enterprises

Large enterprises require comprehensive local listing management solutions that handle multiple locations and vast amounts of data. Large enterprises prefer advanced analytics, integration capabilities, scalability, robust security features, and dedicated support in local listing management software. For large enterprises, the management software must enable centralized control of numerous local listings to ensure consistency of information across all platforms. On the other hand, small and medium-sized enterprises require local listing management software that is cost-effective, user-friendly, and tailored to manage fewer listings. Their preferences revolve around simplicity, essential features such as bulk uploading, ease of use, and affordability. Small and medium-sized businesses benefit from software that offers efficient local listing creation and updating capabilities without overwhelming users with complex features.

Regional Insights

The local listing management software market in the Americas is rapidly growing due to businesses' growing reliance on local listing management software for visibility and customer acquisition. The digital transformations in the region continue to shape consumer interactions with businesses with a sharp focus on accurate online information. A trend towards mobile-based searches and consumer reliance on online reviews in the Americas has increased the demand for software that provides comprehensive and real-time listing updates across various digital platforms. Asia Pacific represents a diverse and rapidly changing market due to expanding e-commerce platforms and recent investments toward advancing local listing features. The local vendors in the Asia-Pacific leverage technology to provide accurate and user-friendly listing information. With a vast array of European languages and cultures, local listing management software must cater to localization needs. The EU's stringent data protection laws have led to software investments that prioritize consumer privacy while maintaining accuracy in local listings. The Middle East has seen a surge in digital adoption, and businesses are looking for listing solutions that can cater to a tech-savvy consumer base. With its varied economic landscapes and mobile-first internet users, Africa demands local listing solutions optimized for mobile access and tailored content for each nation's unique market.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Local Listing Management Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Local Listing Management Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Local Listing Management Software Market, highlighting leading vendors and their innovative profiles. These include Adplorer Marketing Solutions, LLC, Advice Interactive Group LLC, Birdeye Inc., BrightLocal Ltd., Chatmeter, Inc., DBA Media, LLC, Experience.com, FreshLime, Inc., GoSite, Inc., LOCALiQ by Newsquest Media Group, Marketing 360, Moz, Inc. by iContact Marketing Corp, PromoRepublic Oy, rankingCoach, Inc., Reputation.com, Inc., Rio SEO by Forsta group, Semrush Inc., SOCi, Inc., Synup Corporation, Thryv, Inc., uberall GmbH, UpCity, Inc., Vendasta Technologies Inc., Whitespark Inc., Woobound Marketing, and Yext, Inc..

Market Segmentation & Coverage

This research report categorizes the Local Listing Management Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Analytics & Cleansing
- Local Rank Tracking Tool
- Reputation Building Tool
- Review Monitoring Tool

Deployment Mode
- On-Cloud
- On-Premise

Industry
- Automotive
- Financial Services
- Healthcare
- Home Services
- Hospitality
- Legal
- Real Estate
- Retail

End-User
- Large Enterprises
- SMEs

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Local Listing Management Software Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Local Listing Management Software Market?

3. What are the technology trends and regulatory frameworks in the Local Listing Management Software Market?

4. What is the market share of the leading vendors in the Local Listing Management Software Market?

5. Which modes and strategic moves are suitable for entering the Local Listing Management Software Market?

Product Code: MRR-03599CA78B1E

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Potential Demand For Better Brand Visibility in the Business
  - 5.1.1.2. Rising Need for Managing the Listing Efficiently and Effectively
  - 5.1.1.3. Proliferating SEO Activities and Online Brand Marketing
- 5.1.2. Restraints
  - 5.1.2.1. Limitations Associated with the Controls and Accessibility
- 5.1.3. Opportunities
  - 5.1.3.1. Rising Adoption by the Small and Medium Enterprises
  - 5.1.3.2. Development of New Products and Rise in Investment for the Advancement of the Products
- 5.1.4. Challenges
  - 5.1.4.1. Issues Associated with the Data Security
5.2. Market Segmentation Analysis
- 5.2.1. Component: Increasing use of review monitoring tools for enhanced customer engagement
- 5.2.2. Deployment Mode: Growing preference for cloud-based local listing management software
- 5.2.3. Industry: Penetration of local listing management software across hospitality sector
- 5.2.4. End-User: Emerging adoption of local listing management software by small and medium-sized enterprises
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
- 5.9.1. Pricing Analysis & Trends

6. Local Listing Management Software Market, by Component

6.1. Introduction
6.2. Analytics & Cleansing
6.3. Local Rank Tracking Tool
6.4. Reputation Building Tool
6.5. Review Monitoring Tool

7. Local Listing Management Software Market, by Deployment Mode

7.1. Introduction
7.2. On-Cloud
7.3. On-Premise

8. Local Listing Management Software Market, by Industry

8.1. Introduction
8.2. Automotive
8.3. Financial Services
8.4. Healthcare
8.5. Home Services
8.6. Hospitality
8.7. Legal
8.8. Real Estate
8.9. Retail

9. Local Listing Management Software Market, by End-User

9.1. Introduction
9.2. Large Enterprises
9.3. SMEs

10. Americas Local Listing Management Software Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Local Listing Management Software Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Local Listing Management Software Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Semrush Launches Two New ChatGPT Features in Listing Management Tool
- 13.3.2. Rio SEO Announces Integration with New Apple Business Connect API to Streamline Enterprise Listing Management
- 13.3.3. Yext to Provide Post Office Customers with an Improved Digital Customer Experience

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio