Cereal Bar Market by Type, Products, Distribution Channel

List of Tables

[194 Pages Report] The Cereal Bar Market size was estimated at USD 15.46 billion in 2023 and expected to reach USD 16.72 billion in 2024, at a CAGR 8.35% to reach USD 27.11 billion by 2030.

A cereal bar, a breakfast bar, or a granola bar is a pre-packaged snack or breakfast item that combines various cereal grains, such as oats, wheat, rice, or corn, with sweeteners and binding agents. All these ingredients are often mixed with nuts, dried fruits, seeds, chocolate chips, honey, or other flavor enhancers to create a compact, easy-to-eat product. Cereal bards are widely consumed by individuals seeking a quick breakfast solution, a healthy snack, or an energy boost during exercise or busy daily activities. The convenience and portable nature of cereal bars make them a better snack option for those with busy lifestyles, offering a healthy alternative that is readily accessible. The energy-boosting capabilities of cereal bars serve as an ideal pre- or post-exercise snack, enhancing physical performance and recovery. The growth of the cereal bar market is being propelled by an increasing adoption of healthy lifestyles and sports activities, increasing demand for low-sugar cereal bars, and a rising online influence and collaboration with fitness enthusiasts. However, the cereal bar market expansion is restrained by the high cost of the production process and the risk of product recall. The rapid adoption of plant-based proteins in cereal bars offers remunerative benefits for the expanding cereal bar market.

KEY MARKET STATISTICS
Base Year [2023]	USD 15.46 billion
Estimated Year [2024]	USD 16.72 billion
Forecast Year [2030]	USD 27.11 billion
CAGR (%)	8.35%

Type: Rising consumption of energy nutrition bars with increased health consciousness

Energy & nutrition bars are designed to serve as a convenient source of nutrition and to boost energy levels and are often packed with a balanced mix of proteins, carbohydrates, fats, vitamins, and minerals. Energy & nutrition bars help with dietary needs or goals, such as muscle gain, weight loss, or improved athletic performance. The formulation of energy & nutrition bars includes high levels of protein, fiber, and essential nutrients to support daily nutritional requirements while providing a sustained release of energy. Energy & nutrition bars are popular among athletes, fitness enthusiasts, and individuals seeking nutritious meal replacements or supplements. Snack bars, prepared primarily for convenience and taste, contain nutritional ingredients; however, the primary focus of the snack bar is on offering a quick and easy snack option. Snack bars can range from granola and cereal to fruit bars and are more varied in composition, often featuring combinations of grains, nuts, fruits, and sometimes chocolate or yogurt coatings. Snack bars typically focus on taste and contain higher amounts of sugars, carbohydrates, and fats to satisfy hunger or cravings. SnackbBars are marketed towards the general population as a convenient snacking option and appeal to a broad audience seeking quick and tasty options to alleviate hunger momentarily.

Distribution Channel: Inclination toward hypermarkets & supermarkets for diverse product assortment and the convenience offered to consumers

Convenience stores are crucial in distributing cereal bars, appealing to fast-paced lifestyles by offering quick and nutritious snack options at the consumer's fingertips. Food specialty stores elevate cereal bars into health and exclusivity, catering to a demographic deeply invested in the nutritional value and quality of the snacks. Hypermarkets and supermarkets provide a wide-reaching showcase of cereal bars across demographic spectrums and accommodate various consumer preferences and dietary needs due to their shelf space and product assortment. The dynamic and competitive nature of these large retail venues encourages brands to innovate continuously, ensuring cereal bars are prominently accessible and appealing to a diverse audience seeking anything from value buys to premium health-conscious options.

Regional Insights

The American cereal bar market is experiencing robust growth, primarily fueled by consumers' preference for convenient, nutritious snacking options. In the United States, a snacking culture and heightened nutritional awareness play a significant role in the expansion of the cereal bar market, followed by Canada, Brazil, and the growing market of Mexico, owing to its expanding middle class and urbanization. A notable trend in the American region is the increasing demand for cereal bars featuring organic, gluten-free, and non-GMO ingredients, underscoring the consumer's shift towards premium, transparently labeled products. The Asia-Pacific region is witnessing rapid expansion in the cereal bar market, propelled by heightened health consciousness, evolving dietary habits, and rising disposable incomes, especially in China, India, and Australia. The Asia-Pacific region is characterized by a preference for nutritious, convenient snack options that do not compromise on taste, with expanding retail distribution networks and the entry of international brands signaling a bright future. Incorporating local flavors and ingredients caters to regional tastes, enhancing consumer interest and product distinctiveness. In the EMEA region, Europe is a significantly growing market with a strong inclination toward healthier snacking choices. The UK, Germany, France, and Italy represent the principal markets, focusing on nutritional cereal bars. The Middle East and Africa are identified as nascent markets with substantial growth prospects, driven by urbanization, lifestyle shifts, and a predominantly young demographic. In the EMEA region, the demand encompasses both Western-style products and those adapted to local preferences and dietary needs, with an increasing trend of consuming cereal bars as meal replacements, further boosting market expansion.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Cereal Bar Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cereal Bar Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Cereal Bar Market, highlighting leading vendors and their innovative profiles. These include Associated British Foods PLC, Atkins Nutritionals, Inc., Biovencer Healthcare Pvt. Ltd., Bobo's by Simply Delicious, Inc., Energy Bar Foods, General Mills, Inc., Glanbia PLC, Green Light Foods Pvt Ltd., ITC Ltd., Joy Snacks LLC, Kellogg Company, Mars, Incorporated, McKee Foods Corporation, Mondelez International, Inc., Naturell India Pvt. Ltd.,, Nellson LLC, Nestle S.A., PepsiCo, Inc., Simply Good Foods USA, Inc., Sproutlife Foods Private Limited, Superior Supplement Manufacturing, TEKMAR SLOVENSKO, s.r.o., The Hain Celestial Group, Inc., UNIBIC Foods India Pvt. Ltd., and Weetabix Ltd..

Market Segmentation & Coverage

This research report categorizes the Cereal Bar Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Energy & Nutrition Bars
- Snack Bars

Products
- Gluten-Free Cereal Bars
- Low-sugar and Sugar-free Cereal Bars
- Organic and Non-GMO Cereal Bars
- Vegan Cereal Bars
- Whole Grain Cereal Bars

Distribution Channel
- Convenience Stores
- Food Specialty Stores
- Hypermarket & Supermarket

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Cereal Bar Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cereal Bar Market?

3. What are the technology trends and regulatory frameworks in the Cereal Bar Market?

4. What is the market share of the leading vendors in the Cereal Bar Market?

5. Which modes and strategic moves are suitable for entering the Cereal Bar Market?

Product Code: MRR-450A0628CF0C

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing adoption of a healthy lifestyles and sports activities
  - 5.1.1.2. Rising demand for low-sugar cereal bars
  - 5.1.1.3. Growing online influence and collaboration with fitness enthusiasts
- 5.1.2. Restraints
  - 5.1.2.1. Product recall and high cost of the production process
- 5.1.3. Opportunities
  - 5.1.3.1. Rapid adoption of plant-based proteins in cereal bars
  - 5.1.3.2. Developments and new product launches of cereal bars
- 5.1.4. Challenges
  - 5.1.4.1. Stringent government regulations and adverse effects on health due to excessive quantities of artificial sweeteners
5.2. Market Segmentation Analysis
- 5.2.1. Type: Rising consumption of energy nutrition bars with increased health consciousness
- 5.2.2. Distribution Channel: Inclination toward hypermarkets & supermarkets for diverse product assortment and the convenience offered to consumers
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Cereal Bar Market, by Type

6.1. Introduction
6.2. Energy & Nutrition Bars
6.3. Snack Bars

7. Cereal Bar Market, by Products

7.1. Introduction
7.2. Gluten-Free Cereal Bars
7.3. Low-sugar and Sugar-free Cereal Bars
7.4. Organic and Non-GMO Cereal Bars
7.5. Vegan Cereal Bars
7.6. Whole Grain Cereal Bars

8. Cereal Bar Market, by Distribution Channel

8.1. Introduction
8.2. Convenience Stores
8.3. Food Specialty Stores
8.4. Hypermarket & Supermarket

9. Americas Cereal Bar Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Cereal Bar Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Cereal Bar Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. SNICKERS Launches New Low GI Dark Chocolate Cereal Bar in Mono Material Packaging
- 12.3.2. Distribution of energy bars to tackle nutrition problems in Laos
- 12.3.3. Bagrrys India launches new varieties of energy bars
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio