Health & Wellness Food Market by Type, Nature, Fat Content, Category, Free From Category, Distribution Channel, Application

Description

List of Tables

[199 Pages Report] The Health & Wellness Food Market size was estimated at USD 516.54 billion in 2023 and expected to reach USD 554.04 billion in 2024, at a CAGR 7.54% to reach USD 859.43 billion by 2030.

The health & wellness food market encompasses a wide range of consumables designed to have positive health benefits, improve physical & mental well-being, or contribute to a balanced diet. This market includes products that are organic, natural, functional, fortified, or free from certain ingredients that consumers wish to avoid for health or dietary reasons. The demand for health and wellness food is primarily driven by growing health consciousness among consumers, an aging population seeking nutritious diets, the prevalence of chronic diseases, and a rising demand for organic and natural food products. Additionally, influential trends such as plant-based diets, functional foods enriched with proteins, vitamins, and omega-3, as well as technological advancements in food processing, contribute to its robust growth. The health and wellness food market includes strict regulatory frameworks, which can delay product introduction. The high cost of premium health products can limit market penetration among price-sensitive consumers. The sector presents immense opportunities through product innovation, such as the incorporation of superfoods and probiotics into everyday food items. Furthermore, the expansion of distribution channels, including online retail platforms, presents easy accessibility and convenience, thus broadening consumer reach. Partnerships among market players and health influencers and investing in eco-friendly packaging are emerging as effective strategies to captivate health-minded consumers and tap into the growing demand for sustainable products.

KEY MARKET STATISTICS
Base Year [2023]	USD 516.54 billion
Estimated Year [2024]	USD 554.04 billion
Forecast Year [2030]	USD 859.43 billion
CAGR (%)	7.54%

Type: Burgeoning demand for ready to eat (RTE) health & wellness foods owing to the need for quick and easy meal solutions

Fresh & natural health & wellness foods are minimally processed products and are devoid of artificial ingredients, preservatives, and added chemicals. In addition, this segment emphasizes the ingredients' intrinsic nutritional values and freshness. Functional foods & beverages are designed to offer health benefits beyond basic nutrition. These products are fortified with vitamins, minerals, probiotics, or fiber to address specific health concerns, including immune support, digestive health, and mental well-being. The heat & eat segment involves time-constrained consumers seeking convenience without compromising health or taste. These products are partially or fully prepared and require reheating before consumption. On-the-go snacking addresses the modern consumer's lifestyle, characterized by increased mobility and time scarcity. Products within this category are portable, and easily consumable, providing a quick energy boost or nutritional supplementation. Health-oriented snacks increasingly incorporate wholesome ingredients, protein enrichment, and low-calorie formulations to appeal to health-conscious consumers seeking nutritious snacking alternatives. Ready to cook (RTC) health & wellness foods include products prepared for cooking and require some culinary intervention before consumption. These products are packaged with pre-measured ingredients and accompanied by cooking instructions. The RTC health & wellness foods cater to consumers preferring home-cooked meals and appreciate the convenience of skipping meal planning and ingredient preparation steps. Ready to eat (RTE) health & wellness foods are fully cooked and can be consumed without further preparation. The appeal of RTE health & wellness food is due to their absolute convenience, addressing the needs of consumers with minimal time or interest in cooking.

Nature: Growing preference for genetically modified organisms' food owing to their potential for increased crop yields and enhanced nutritional content

Genetically modified organisms' food consists of those that have had their DNA altered through genetic engineering. The primary objective associated with developing GMO foods is to enhance certain desirable traits, such as higher resistance to pests and diseases, improved nutritional content, and better crop yields. This technology aims to meet the growing food demand and address climate change and agricultural sustainability challenges. GMOs can be engineered to have a higher concentration of specific nutrients, potentially offering health benefits. Non-GMO foods are not genetically engineered and are often perceived as more natural. Non-GMO labels signify that the food product has been produced without genetic engineering and has not been contaminated with GMOs at any production stage.

Fat Content: Increasing demand for low fat food to reduce calorie intake without completely eliminating fat from their diet

Fat foods are formulated to contain smaller amounts of fat compared to their regular counterparts. The FDA defines low-fat foods as those with 3 grams of fat or less per serving. This category is sought after by individuals aiming to reduce their overall fat intake, which can benefit heart health and weight management. These foods are also referred to as fat-free and the FDA allows foods that contain less than 0.5 grams per serving to be labeled fat-free. No-fat foods can be advantageous for those strictly monitoring their fat intake, especially saturated and trans fats; however, the absence of fat can affect the palatability of foods. Consumers are advised to consider the nutritional value of no-fat foods within their total diet. Reduced-fat foods approximately have at least 25% less fat than the standard version of the same food. This category targets those seeking to lower their fat consumption without completely eliminating fat. Fat is critical in nutrient absorption and satiety; reduced-fat options can offer a balanced alternative.

Category: Rising demand for organic health & wellness food products with the emerging trend of organic farming practices and standards

The conventional health & wellness food segment encompasses a wide array of products that are produced using standard farming and processing practices. These foods include fortified, enriched, or enhanced food products designed to improve health outcomes without necessarily being organic. Consumers opting for conventional products typically prioritize cost-effectiveness and availability. They prefer certain health benefits offered by fortified foods, such as increased vitamins and minerals designed to address specific dietary deficiencies. Organic health & wellness foods are products made from ingredients that are produced and processed without the use of synthetic pesticides, genetically modified organisms (GMOs), artificial fertilizers, or ionizing radiation. This category is characterized by strict adherence to organic farming practices and standards. The organic segment attracts consumers that are health-conscious and concerned regarding environmental sustainability. They prefer organic food due to its perceived purity and nutritional superiority, along with a willingness to pay a premium for these products.

Free From Category: Increasing consumption of artificial color-free health & wellness foods owing to consumer preference toward more natural food

Artificial color-free health & wellness foods do not contain synthetic color additives. Consumers seeking a more natural diet or those concerned about the effects of artificial substances on health opt for products free of artificial colors. Artificial flavor-free health & wellness foods are formulated without synthetic flavoring agents; they are produced through chemical processes. This category appeals to those seeking authenticity in taste and composition, aligning with broader trends towards cleaner labels and transparency in food production. Gluten-free health & wellness foods do not contain gluten. These foods primarily cater to individuals with celiac disease or gluten sensitivity, for whom consuming gluten can lead to serious health issues. However, gluten-free products have gained popularity among the broader public due to perceptions of gluten-free diets being healthier or aiding in weight loss. Lactose-free health & wellness foods are designed for lactose-intolerant individuals unable to digest lactose. The category includes dairy alternatives made from soy, almonds, oats, and other lactose-free sources and lactose-free dairy products, where the lactose has been enzymatically broken down. The lactose-free health & wellness foods meet the dietary needs of a significant portion of the population while appealing to those preferring dairy alternatives for health or ethical reasons. Nut-free health & wellness foods are formulated without nuts, addressing the needs of individuals with nut allergies or sensitivities. Nut-free foods provide a vital option for safe consumption, which helps to avoid the potential severity of nut allergies, including the risk of anaphylaxis. Nut-free health & wellness foods include a wide range of products, including snacks, baked goods, spreads, and dairy alternatives, ensuring that those avoiding nuts do not compromise variety or taste. Soy-free health & wellness foods are essential for individuals allergic to soy, one of the most common food allergens. Additionally, some consumers choose to avoid soy for dietary reasons or due to concerns regarding genetically modified organisms (GMOs), as soy is a crop frequently produced using GMOs. Sugar-free health & wellness foods are designed to offer consumers dietary options that exclude added sugars, thereby supporting healthier living and catering to individuals managing diabetes or those seeking to reduce sugar intake for overall well-being. These foods incorporate natural sweeteners or sugar substitutes to maintain flavor without compromising nutritional value.

Distribution Channel: Growing availability of health & wellness food products across online platforms due to its convenience

Offline distribution channels allow direct interaction between the consumer and the product, facilitating a sensory evaluation that can influence purchasing decisions. Consumers can inspect products, read labels, and sometimes taste samples, providing a comprehensive shopping experience. Convenience stores serve as an essential distribution channel for health & wellness foods, primarily catering to consumers seeking quick and easy access to such products. These outlets are typically located in accessible areas with high foot traffic, such as urban centers, gas stations, and neighborhoods, making them an ideal option for on-the-go consumers. Pharmacies and drugstores have traditionally been centers for health-related products, and this extends to health & wellness foods. Health & wellness foods in pharmacies and drugstores cater to the health-conscious consumer, providing a convenient option to purchase food products alongside health & wellness non-food items in a trusted environment. Supermarkets and hypermarkets offer various products, including dedicated sections for health & wellness foods. The broad assortment includes organic produce and specialty dietary items catering to specific health needs, such as gluten-free or vegan options. Supermarkets and hypermarkets benefit from high consumer traffic and the convenience of one-stop shopping, making them an essential channel for the widespread distribution of health & wellness foods. In the health & wellness food industry, the online distribution mode caters to the evolving consumer preferences for convenience, variety, and accessibility. This channel allows consumers to explore various specialized health-centric foods, including organic, vegan, gluten-free, and non-GMO options. Online platforms include dedicated eCommerce websites of health food brands and third-party marketplaces and offer detailed product information, user reviews, and comparison options, facilitating an informed purchasing decision. Some market players distribute their products, including ready-to-eat healthy meals, directly to consumers through their online mobile apps. Moreover, the online distribution channel has capitalized on advanced logistics and technology to offer subscription models and personalized nutrition plans, enhancing customer engagement and retention.

Application: Expanding applications in weight management owing to the widespread concerns over obesity and related health complications

Cardio health refers to foods and nutritional strategies designed to support the healthy functioning of the heart and circulatory system. This includes foods that are high in omega-3 fatty acids, antioxidants, fiber, and phytosterols to improve overall heart function. Clinical nutrition involves analyzing the consumption of adequate nutrients by an individual with some clinical condition. It is particularly significant in managing and treating patients with illnesses or medical conditions that affect their ability to consume, digest, or absorb nutrients. Foods and supplements are designed to meet the nutritional requirements of consumers with such health challenges. Digestive health focuses on foods and nutrition that promote a healthy digestive system, which is crucial for overall health & wellness. This includes dietary fibers, probiotics, and prebiotics that help maintain a healthy gut flora, improve bowel movement, and prevent digestive disorders. Immunity involves consuming foods that strengthen the body's immune system, helping it ward off diseases and infections. Foods rich in beta-carotene, vitamins C and E, zinc, and selenium enhance immune responses. Health & wellness food for good immunity involves incorporating nutrient-dense foods and supplements into the diet that support the natural defense mechanisms of the body. Sports nutrition is tailored toward individuals engaged in sports and physical activities. It includes protein powders, energy bars, and electrolyte-replenishing beverages designed to enhance athletic performance, improve recovery times, and sustain energy levels. Sports nutrition focuses on the timing of nutrient intake, the right mix of macronutrients, and hydration strategies to ensure peak performance and optimal recovery for athletes and physically active individuals. Weight management involves foods and dietary strategies for maintaining the body's weight or achieving weight loss, which is achieved by balancing calorie intake and expenditure, focusing on nutrient density and portion control, and including foods that promote satiety. Weight management foods are designed to make dieting more effective and sustainable by providing options lower in calories but high in nutrients and fiber, contributing to a feeling of fullness and reduced overall calorie consumption.

Regional Insights

The Americas represent a substantial market for health & wellness food. Consumer needs in these countries are characterized by a demand for organic, non-GMO, and natural products, driven by increasing awareness regarding diet and health. In addition, there is a rising trend for plant-based and alternative protein sources as ethical and environmental considerations become more influential. The Asia-Pacific region is witnessing significant growth in the health & wellness food market, fueled by growing consumer awareness regarding the benefits of healthier eating habits in nations such as China, India, and Japan. This heightened consciousness is largely attributed to the increasing prevalence of lifestyle diseases and a general shift toward preventive healthcare measures. There is a significant demand for products that blend traditional ingredients with modern health trends, such as functional beverages, herbal supplements, and fortified snack foods. The EMEA region exhibits a growing market for health & wellness food, with a high consumer focus on nutritional content, sustainability, and stringent regulatory standards. Furthermore, rising disposable incomes and health consciousness drive demand for premium health food products in parts of the Middle East. The European Union (EU) represents a diverse consumer base with a strong emphasis on food safety and quality. EU regulations on health claims, organic certification, and product labeling are among the most stringent in the world, shaping consumer expectations and purchasing behaviors. Furthermore, the African region's health & wellness food market is expanding, driven by increasing health consciousness among consumers and rising demand for nutritious and organic food options.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Health & Wellness Food Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Health & Wellness Food Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Health & Wellness Food Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Aleia's Gluten Free Foods, LLC, Amway Corp., Arla Foods Group, Arnott's Group, Bob's Red Mill Natural Foods, Inc., Calo Inc., Conagra Brands, Inc., CORPORACION DE ALIMENTOS BALANCEADOS SAC, Dairy Farmers of America, Inc, Danone S.A., Dr. Schar AG / SPA, Eden Foods, Inc., Farmo S.P.A, General Mills, Inc., Glanbia PLC, Hearthside Food Solutions, LLC, HelloFresh SE, Home Chef, ITC Limited, Kellanova, Laird Superfood, Inc., Lotus Bakeries NV, Mars, Incorporated, McNeil Nutritionals, LLC by Johnson & Johnson Services, Inc., Meiji Holdings Co., Ltd., Mondelez International, Inc., Nestle S.A., Norside Foods Limited, Nutri-Nation Functional Foods Inc., PepsiCo, Inc., Purple Carrot, Raisio Oyj, Royal FrieslandCampina N.V., Smithfield Foods, Inc. by WH Group Limited, Tata Consumer Products Limited, The Coca-Cola Company, The Hain Celestial Group, Inc., The Kraft Heinz Company, Unilever PLC, United Natural Foods, Inc, Valio Ltd., and Yakult Honsha Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Health & Wellness Food Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Fresh & Natural
- Functional Foods & Beverages
- Heat & Eat
- On-the-Go Snacking
- Ready to Cook (RTC)
- Ready to Eat (RTE)

Nature
- Genetically Modified Organism Food
- Non-Genetically Modified Organism Food

Fat Content
- Low Fat
- No Fat
- Reduced-Fat

Category
- Conventional
- Organic

Free From Category
- Artificial Color-Free
- Artificial Flavor-Free
- Gluten-Free
- Lactose-Free
- Nut-Free
- Soy-Free
- Sugar-free

Distribution Channel
- Offline Mode
  - Convenience Stores
  - Pharmacies & Drugstores
  - Supermarkets & Hypermarket

Online Mode

Application
- Cardio Health
- Clinical Nutrition
- Digestive Health
- Immunity
- Sports Nutrition
- Weight Management

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Health & Wellness Food Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Health & Wellness Food Market?

3. What are the technology trends and regulatory frameworks in the Health & Wellness Food Market?

4. What is the market share of the leading vendors in the Health & Wellness Food Market?

5. Which modes and strategic moves are suitable for entering the Health & Wellness Food Market?

Product Code: MRR-437896AA3DF1

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising prevalence of lifestyle-related health disorders
  - 5.1.1.2. Significant surge in gluten and lactose-intolerant population worldwide
  - 5.1.1.3. Consumer inclination toward healthy ready to eat food products
- 5.1.2. Restraints
  - 5.1.2.1. Limited shelf-life and expensive nature of health & wellness food products
- 5.1.3. Opportunities
  - 5.1.3.1. Growing introduction of novel healthy & wellness food products
  - 5.1.3.2. Emerging trend of personalization of healthy & wellness food products
- 5.1.4. Challenges
  - 5.1.4.1. Misleading claims and consumer skepticism associated with health & wellness food products
5.2. Market Segmentation Analysis
- 5.2.1. Type: Burgeoning demand for ready to eat (RTE) health & wellness foods owing to the need for quick and easy meal solutions
- 5.2.2. Nature: Growing preference for genetically modified organisms' food owing to their potential for increased crop yields and enhanced nutritional content
- 5.2.3. Fat Content: Increasing demand for low fat food to reduce calorie intake without completely eliminating fat from their diet
- 5.2.4. Category: Rising demand for organic health & wellness food products with the emerging trend of organic farming practices and standards
- 5.2.5. Free From Category: Increasing consumption of artificial color-free health & wellness foods owing to consumer preference toward more natural food
- 5.2.6. Distribution Channel: Growing availability of health & wellness food products across online platforms due to its convenience
- 5.2.7. Application: Expanding applications in weight management owing to the widespread concerns over obesity and related health complications
5.3. Market Trend Analysis
- 5.3.1. Increasing prevalence of lifestyle disorders with high consumption of unhealthy food, and consumer awareness toward health & wellness in the Americas region
- 5.3.2. Increasing aging population, rising regulatory approvals, and expanding health & wellness food startups across the APAC region
- 5.3.3. Supportive government encouragement programs for healthy food consumption and majority presence of health & wellness food manufacturers in EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis

6. Health & Wellness Food Market, by Type

6.1. Introduction
6.2. Fresh & Natural
6.3. Functional Foods & Beverages
6.4. Heat & Eat
6.5. On-the-Go Snacking
6.6. Ready to Cook (RTC)
6.7. Ready to Eat (RTE)

7. Health & Wellness Food Market, by Nature

7.1. Introduction
7.2. Genetically Modified Organism Food
7.3. Non-Genetically Modified Organism Food

8. Health & Wellness Food Market, by Fat Content

8.1. Introduction
8.2. Low Fat
8.3. No Fat
8.4. Reduced-Fat

9. Health & Wellness Food Market, by Category

9.1. Introduction
9.2. Conventional
9.3. Organic

11. Health & Wellness Food Market, by Distribution Channel

11.1. Introduction
11.2. Offline Mode
11.3. Online Mode

12. Health & Wellness Food Market, by Application

12.1. Introduction
12.2. Cardio Health
12.3. Clinical Nutrition
12.4. Digestive Health
12.5. Immunity
12.6. Sports Nutrition
12.7. Weight Management

13. Americas Health & Wellness Food Market

13.1. Introduction
13.2. Argentina
13.3. Brazil
13.4. Canada
13.5. Mexico
13.6. United States

14. Asia-Pacific Health & Wellness Food Market

14.1. Introduction
14.2. Australia
14.3. China
14.4. India
14.5. Indonesia
14.6. Japan
14.7. Malaysia
14.8. Philippines
14.9. Singapore
14.10. South Korea
14.11. Taiwan
14.12. Thailand
14.13. Vietnam

15. Europe, Middle East & Africa Health & Wellness Food Market

15.1. Introduction
15.2. Denmark
15.3. Egypt
15.4. Finland
15.5. France
15.6. Germany
15.7. Israel
15.8. Italy
15.9. Netherlands
15.10. Nigeria
15.11. Norway
15.12. Poland
15.13. Qatar
15.14. Russia
15.15. Saudi Arabia
15.16. South Africa
15.17. Spain
15.18. Sweden
15.19. Switzerland
15.20. Turkey
15.21. United Arab Emirates
15.22. United Kingdom

16. Competitive Landscape

16.1. Market Share Analysis, 2023
16.2. FPNV Positioning Matrix, 2023
16.3. Competitive Scenario Analysis
- 16.3.1. Arnott's Embraces Evolution in Health & Wellness Trends with Innovative Flavors and Textures in Classic Biscuit Lines
- 16.3.2. BEAM and Dole Food Company Unveil Strategic Health & Wellness Partnership with Launch of Nutrient-Packed Super Greens Blend
- 16.3.3. Tata Consumer Products Expands Health and Wellness Portfolio with Strategic Acquisition of Capital Foods and Organic India
- 16.3.4. CV Sciences Inc. Expands Wellness Footprint with Strategic Acquisition of Cultured Foods, Enhancing Global Plant-Based Food Offerings
- 16.3.5. Ya Ya Foods Announces USD 92 Million Investment in Utah-Based Oatly Plant to Boost Production and Diversify Portfolio
- 16.3.6. Island Abbey Nutritionals Revolutionizing the Health & Wellness Food Sector Through Strategic Expansion and Innovative Rebranding
- 16.3.7. Introducing Kesari Tatva Health & Wellness's New Saffron-Infused Nutritional Supplement for Improved Mood and Cognitive Health
- 16.3.8. Coca-Cola Targets Health-Conscious Consumers in Malaysia with Innovative Wellness-Focused Beverage
- 16.3.9. Mars, Incorporated Expands into Health and Wellness Sector with Strategic Acquisition of Premium Healthy Meal Producer Kevin's Natural Foods
- 16.3.10. Nestle Partners with Dufry to Launch Solgar Health and Wellness Brand in Innovative Travel Retail Concept, Enhancing Travelers' Immunity and Well-being
- 16.3.11. Dr. Schar Elevates Global Gluten-Free Supply with Expansion of Spanish Facility
- 16.3.12. DFA and Good Culture's Partnership Pioneers a New Era of Sustainable, Nutrient-Rich Milk Innovations

17. Competitive Portfolio

17.1. Key Company Profiles
17.2. Key Product Portfolio