Mower Market by Type, Level of Autonomy, Propulsion Type, Distribution Channel, End-Use

List of Tables

[197 Pages Report] The Mower Market size was estimated at USD 13.19 billion in 2023 and expected to reach USD 13.92 billion in 2024, at a CAGR 5.65% to reach USD 19.38 billion by 2030.

The mowers include mechanical devices and machines used for cutting grass or vegetation. The market serves a diverse range of applications and end-uses, including residential lawn care, commercial landscaping, sports fields and public parks maintenance, and agricultural operations. Growing attention toward landscaping services with increased home gardening activities is driving the usage of mowers. Continuous expansion of residential areas and commercial spaces, particularly for gardening, is contributing to the growth of the market. Additionally, the rapid expansion of the agriculture industry with the increasing need to manage weeds and agriculture fields fosters mower adoption. However, the high initial costs and maintenance expenses of advanced mower systems and noise and air pollution concerns associated with gas-powered models pose substantial challenges. Furthermore, growing technological advancements leading to more efficient and environmentally friendly mowers are expected to create opportunities for market growth. Battery technology advancements and the integration of IoT for remote monitoring and control present significant growth opportunities for the mower market.

KEY MARKET STATISTICS
Base Year [2023]	USD 13.19 billion
Estimated Year [2024]	USD 13.92 billion
Forecast Year [2030]	USD 19.38 billion
CAGR (%)	5.65%

Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural

Flail mower attachments are designed for use with tractors and other utility vehicles. They feature multiple small blades or flails attached to a rotating drum, offering a thorough cut even on uneven terrain and when dealing with thick brush and vegetation. Standalone flail mowers are self-propelled units designed for heavy-duty mowing tasks. They are extremely effective in cutting through dense vegetation and are used in agriculture and roadside maintenance. Hover mowers float on air cushions, making them highly maneuverable and suitable for uneven terrains and steep inclines. Hover mowers are ideal for residential users with small to medium-sized gardens, particularly those with uneven or sloped areas. RC or remote-controlled mowers are designed to be operated from a distance utilizing a remote control. RC mowers are suitable for commercial landscapers and those maintaining large, challenging terrains where direct operation could be hazardous. Ride-on mowers provide comfort and increased productivity for large lawn areas. They come in various models, including zero-turn mowers, garden tractors, and lawn tractors. Ride-on mowers are ideal for large residential properties, commercial landscaping, and golf courses. Ride-on brush cutters are heavy-duty mowing machines engineered to tackle overgrown brush, thick weeds, and small trees. These mowers are characterized by their robust construction, powerful engines, and specialized mowing decks designed to manage challenging terrain and dense vegetation. Ride-on grass mowers are tailored to efficiently maintain lawns and formal grass areas. These mowers are equipped with features that ensure a precise and clean cut, essential for keeping lawns healthy and aesthetically pleasing. Robotic mowers operate autonomously within a defined perimeter, offering convenience and time savings for homeowners. Robotic mowers are suited for homeowners seeking a low-maintenance solution for maintaining a pristine lawn. Tractor mower attachments convert a standard tractor into a powerful mowing machine capable of handling large areas efficiently. Tractor mowers are ideal for agricultural users and those with substantial land requiring regular mowing. Walk-behind mowers include push mowers and self-propelled models, covering a range of lawn sizes and types. They are the most common type of mower for residential use. Walk-behind mowers are suitable for residential lawns of various sizes, especially for those seeking physical activity or having smaller lawn areas. A walk-behind brush cutter is designed to tackle dense vegetation and overgrown areas that a standard mower cannot handle. These machines are fitted with powerful engines and heavy-duty blades, and they can cut through thick brush, weeds, and small saplings. Walk-behind grass cutters are primarily used for maintaining lawns and grassy areas. They come in various types, including reel, rotary, and hover designs, each suited for different lawn conditions and user preferences.

Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency

Autonomous mowers operate with minimal human intervention, relying on GPS and sensor technologies to navigate and maintain lawn areas. These mowers offer convenience and efficiency and appeal to tech-savvy consumers or those with mobility issues. Autonomous mowers are preferred by busy homeowners or commercial entities managing large green spaces. Non-autonomous mowers require manual operation, either push-driven or ride-on, and are preferred for their control, simplicity, and affordability. They cater to a market segment valuing hands-on interaction and traditional lawn care practices. Non-autonomous mowers are more affordable than their autonomous counterparts, offering a budget-friendly option.

Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation

Electric mowers can be divided into battery-operated and corded variants, catering to a growing demand for environmentally friendly, quieter, and easier-to-maintain lawn care solutions. They are particularly preferred for residential areas, small to medium-sized lawns, and settings where noise and air pollution need to be minimized. Hybrid mowers combine internal combustion engines with electric motors, offering an eco-friendly alternative by reducing emissions and fuel consumption compared to traditional gasoline-powered models. Hybrid mowers merge the benefits of electric and gas mowers, aiming for efficiency and reduced environmental impact while maintaining performance. Mowers powered by internal combustion engines are predominantly chosen for their power and the ability to cover large areas without worrying about battery life or the limitations of a power cord. These mowers are favored for commercial applications, large estates, and situations where prolonged, intensive use is required.

Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices

The online channel for mowers has witnessed sustainable growth, driven by the advancements in e-commerce platforms and changes in consumer purchasing behaviors. This channel allows consumers to compare prices, read reviews, and make purchases at their convenience. Customers prioritize a wide selection, competitive pricing, and convenience, so they opt for online channels. The retail channel includes physical storefronts where customers can interact with products directly. This channel is preferred by consumers seeking hands-on experience, immediate accessibility, and in-person advice. Shoppers who value in-person guidance and immediate product availability and are not comfortable with online purchases tend to prefer the retail channel.

End-Use: Growing potential of mowers in the agriculture sector for large-scale operations

Agricultural users prioritize durability, efficiency, and the ability to endure a variety of terrains and vegetation types. The demand is for mowers that can offer precision cutting for large-scale operations, ensuring consistent growth and health of forage. The commercial segment of the mower encompasses lawn care and landscaping services, government and municipal uses, sports fields, golf courses, and other professional applications. This sector demands high durability, efficiency, and the capability to cover large areas with precision. Commercial mowers are equipped with advanced features such as larger cutting decks, increased horsepower, hybrid fuel systems, and enhanced maneuverability options. The requirement for regular maintenance and aesthetic upkeep of commercial properties drives demand, with a trend towards eco-friendly and noise-reduction technologies. Residential end-users primarily consist of homeowners and hobbyist gardeners responsible for maintaining their own lawns and garden spaces. Mowers used in this context typically focus on ease of use, storage efficiency, and affordability. The segment includes a wide range of product types, including manual reel mowers and electric and battery-powered models, catering to varying lawn sizes and user preferences. Innovations targeting this market aim to enhance user comfort, environmental sustainability, and the integration of smart technology for lawn management. The rising interest in home gardening and landscaping continues to fuel the growth of the residential mower industry.

Regional Insights

The mower market in the Americas is driven by a high demand for landscaping services across residential and commercial properties. The United States represents a significant country in this region, attributed to its vast suburban landscapes and the popularity of gardening as a hobby. Innovations in cordless and battery-powered mowers contribute to market growth, offering eco-friendly solutions to consumers. Significant investments in robotic and smart mowers are anticipated as consumers seek more convenience and efficiency in lawn maintenance. The EMEA region exhibits a strong preference for electric and manual mowers, with a growing emphasis on sustainable and low-noise solutions. Europe, in particular, has witnessed a surge in the adoption of robotic mowers due to the increasing availability of smart garden devices. Middle Eastern and African markets are gradually transitioning from manual to electric and gas-powered models, spurred by urban development and increased disposable income. The market in the region is expected to grow steadily, with environmental regulations pushing innovations in eco-friendly mowers. The APAC region is marked by rapid urbanization and an increasing number of public and private green spaces, which fuels the demand for mowers. The popularity of battery-powered and robotic mowers is rising, reflecting the region's commitment to innovation and sustainability. The APAC market is poised for significant growth, driven by an expanding middle class and heightened awareness regarding the aesthetics and benefits of well-maintained lawns.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Mower Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mower Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVORAK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Flail Mower Attachment
- Flail Mowers
- Hover Mowers
- RC Mower
- Ride-on Mowers
- Robotic Mowers
- Tractor Mower Attachment
- Walk-behind Mowers

Level of Autonomy
- Autonomous
- Non-Autonomous

Propulsion Type
- Electric
- Hybrid
- Internal Combustion Engine Type

Distribution Channel
- Online Channel
- Retail Channel

End-Use
- Agriculture
- Commercial
- Residential

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Mower Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mower Market?

3. What are the technology trends and regulatory frameworks in the Mower Market?

4. What is the market share of the leading vendors in the Mower Market?

5. Which modes and strategic moves are suitable for entering the Mower Market?

Product Code: MRR-6C4AB66BF624

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing interest in outdoor living and landscaping among homeowners
  - 5.1.1.2. Popularity of landscaping and green spaces in public and commercial properties
  - 5.1.1.3. Rapid expansion of the agriculture industry with a need to manage weeds and agriculture fields
- 5.1.2. Restraints
  - 5.1.2.1. Technical and operational limitations of mowers
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of advanced mowers with adequate safety systems
  - 5.1.3.2. Government support for the development of parks, sports stadiums, and schools
- 5.1.4. Challenges
  - 5.1.4.1. Environmental issues with certain types of mowers
5.2. Market Segmentation Analysis
- 5.2.1. Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural
- 5.2.2. Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency
- 5.2.3. Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation
- 5.2.4. Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices
- 5.2.5. End-Use: Growing potential of mowers in the agriculture sector for large-scale operations
5.3. Market Trend Analysis
- 5.3.1. Penetration of mowers in commercial and agricultural areas across the Americas
- 5.3.2. Expanding adoption of mowers with increasing commercial and residential construction projects and governmental initiatives in public space maintenance in the APAC region
- 5.3.3. Expanding urban green spaces along with integration of robotic mower across EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis

6. Mower Market, by Type

6.1. Introduction
6.2. Flail Mower Attachment
6.3. Flail Mowers
6.4. Hover Mowers
6.5. RC Mower
6.6. Ride-on Mowers
6.7. Robotic Mowers
6.8. Tractor Mower Attachment
6.9. Walk-behind Mowers

7. Mower Market, by Level of Autonomy

7.1. Introduction
7.2. Autonomous
7.3. Non-Autonomous

8. Mower Market, by Propulsion Type

8.1. Introduction
8.2. Electric
8.3. Hybrid
8.4. Internal Combustion Engine Type

9. Mower Market, by Distribution Channel

9.1. Introduction
9.2. Online Channel
9.3. Retail Channel

10. Mower Market, by End-Use

10.1. Introduction
10.2. Agriculture
10.3. Commercial
10.4. Residential

11. Americas Mower Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Mower Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Mower Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Kingdom Technologies Secures GBP 1.4 million Investment for Next-Gen Robotic Lawnmowers
- 14.3.2. Ag-Pro Strengthens Retail Network with Strategic Acquisition of Southeast Mower and Saw Shop in Georgia
- 14.3.3. Electric Sheep Robotics Pioneers Future of Landscaping with Strategic Acquisitions of Westar and Caliscapes
- 14.3.4. Dreame Technology Launched Its First Wireless Robotic Lawn Mower
- 14.3.5. FireFly Automatix Launches Autonomous 100-Inch Mower: M100-AV
- 14.3.6. Strategic Alliance Elevates Landscape Management: John Deere and EGO Battery Technology Integration
- 14.3.7. RC Mowers Unveils Enhanced R Series
- 14.3.8. DR Power Introduces the FB26E, A Trailblazing Battery-Powered Brush Mower
- 14.3.9. Strategic Alliance Between Power Equipment Direct and DR Power Equipment Targets Enhanced Landscape Management Solutions
- 14.3.10. Yard Force Launches 48v Battery-Powered RER Riding Mower
- 14.3.11. Innovative Partnership Between Bobcat Company and Agtonomy Elevates Agricultural Productivity through Technology
- 14.3.12. Introducing the CFM Series, the Next Generation of Compact Flail Mowers for Efficient Vegetation Management

15. Competitive Portfolio

15.1. Key Company Profiles
15.2. Key Product Portfolio