Air Fresheners Market by Type of Customer, Product, Application, Distribution Channel

KEY MARKET STATISTICS
Base Year [2023]	USD 12.95 billion
Estimated Year [2024]	USD 13.62 billion
Forecast Year [2030]	USD 18.43 billion
CAGR (%)	5.16%

The FPNV Positioning Matrix is pivotal in evaluating the Air Fresheners Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Air Fresheners Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Air Fresheners Market, highlighting leading vendors and their innovative profiles. These include Air Delights, Inc., Aromate Industries Co., Ltd., Balev Ltd., Beaumont Products Inc., CAR-FRESHNER Corporation, Church & Dwight Co., Inc., Dabur India Limited, Diptyque SAS, Essential Apothecary Alchemist, Farcent Enterprise Co., Ltd., Godrej Consumer Products Limited, Hamilton Beach Brands Holding Company, Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co., Ltd., Monkey Fresh Car Care by JM Dynamics Enterprises Corp., Newell Brands, pandoo GmbH, Poo~Pourri Scentsible, LLC, Puressentiel UK Ltd., Reckitt Benckiser Group PLC, Rexair LLC, S. C. Johnson & Son, Inc., The Procter & Gamble Company, Valor Speciality Products Inc., Yankee Candle Company, Inc., and Zoflora Group.

Market Segmentation & Coverage

This research report categorizes the Air Fresheners Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type of Customer
- Enterprise Customers
- Individual Customers
Product
- Candles
- Electric Air Fresheners
- Gels
- Sprays/Aerosols
- Vent Clip Air Fresheners
Application
- Cars
- Commercial/Industrial
- Residential
Distribution Channel
- Convenience Stores
- Online Retail
- Specialty Stores
- Supermarkets/Hypermarkets
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Air Fresheners Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Air Fresheners Market?

3. What are the technology trends and regulatory frameworks in the Air Fresheners Market?

4. What is the market share of the leading vendors in the Air Fresheners Market?

5. Which modes and strategic moves are suitable for entering the Air Fresheners Market?

Product Code: MRR-434CCDA04495

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Air Fresheners Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing awareness regarding odor control and maintaining aesthetic surroundings
  - 5.1.1.2. Increasing the availability of multiple products through different distribution channels
  - 5.1.1.3. Expanding use in restaurants and corporate commercial spaces
- 5.1.2. Restraints
  - 5.1.2.1. Price volatility of synthetic raw materials
- 5.1.3. Opportunities
  - 5.1.3.1. Technological advancements in air freshener systems with IoT and AI
  - 5.1.3.2. Availability of new & diverse fragrances in support of marketing efforts
- 5.1.4. Challenges
  - 5.1.4.1. Allergies and sensitivities caused by air fresheners and product recalls
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Air Fresheners Market, by Type of Customer

6.1. Introduction
6.2. Enterprise Customers
6.3. Individual Customers

7. Air Fresheners Market, by Product

7.1. Introduction
7.2. Candles
7.3. Electric Air Fresheners
7.4. Gels
7.5. Sprays/Aerosols
7.6. Vent Clip Air Fresheners

8. Air Fresheners Market, by Application

8.1. Introduction
8.2. Cars
8.3. Commercial/Industrial
8.4. Residential

9. Air Fresheners Market, by Distribution Channel

9.1. Introduction
9.2. Convenience Stores
9.3. Online Retail
9.4. Specialty Stores
9.5. Supermarkets/Hypermarkets

10. Americas Air Fresheners Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Air Fresheners Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Air Fresheners Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
- 14.1.1. Air Delights, Inc.
- 14.1.2. Aromate Industries Co., Ltd.
- 14.1.3. Balev Ltd.
- 14.1.4. Beaumont Products Inc.
- 14.1.5. CAR-FRESHNER Corporation
- 14.1.6. Church & Dwight Co., Inc.
- 14.1.7. Dabur India Limited
- 14.1.8. Diptyque SAS
- 14.1.9. Essential Apothecary Alchemist
- 14.1.10. Farcent Enterprise Co., Ltd.
- 14.1.11. Godrej Consumer Products Limited
- 14.1.12. Hamilton Beach Brands Holding Company
- 14.1.13. Henkel AG & Co. KGaA
- 14.1.14. Kobayashi Pharmaceutical Co., Ltd.
- 14.1.15. Monkey Fresh Car Care by JM Dynamics Enterprises Corp.
- 14.1.16. Newell Brands
- 14.1.17. pandoo GmbH
- 14.1.18. Poo~Pourri Scentsible, LLC
- 14.1.19. Puressentiel UK Ltd.
- 14.1.20. Reckitt Benckiser Group PLC
- 14.1.21. Rexair LLC
- 14.1.22. S. C. Johnson & Son, Inc.
- 14.1.23. The Procter & Gamble Company
- 14.1.24. Valor Speciality Products Inc.
- 14.1.25. Yankee Candle Company, Inc.
- 14.1.26. Zoflora Group
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing