Digital Marketing Software Market by Solution, Service, Deployment, Enterprise Size, End Use

Description

List of Tables

[193 Pages Report] The Digital Marketing Software Market size was estimated at USD 71.94 billion in 2023 and expected to reach USD 80.89 billion in 2024, at a CAGR 12.85% to reach USD 167.77 billion by 2030.

Global Digital Marketing Software Market

KEY MARKET STATISTICS
Base Year [2023]	USD 71.94 billion
Estimated Year [2024]	USD 80.89 billion
Forecast Year [2030]	USD 167.77 billion
CAGR (%)	12.85%

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Digital Marketing Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Marketing Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Digital Marketing Software Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., Adobe Systems Inc., Alphabet Inc., CAKE Software, Inc., Chetu, Inc., Criteo SA, Demandbase, Inc., Hewlett Packard Enterprise Development LP, HubSpot, Inc., Infor, International Business Machines Corporation, Keap, Kentico Group, Microsoft Corporation, Oracle Corporation, Sailthru. Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast, Teradata Corporation, Thryv, Inc., WordStream, Inc., Yashus Digital Marketing Pvt. Ltd., and Yesware, Inc..

Market Segmentation & Coverage

This research report categorizes the Digital Marketing Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Solution
- Campaign Management
- Content Management
- CRM Software
- Email Marketing
- Marketing Automation
- Search Marketing
- Social Media
Service
- Managed Services
- Professional Services
Deployment
- Cloud
- On-premise
Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
End Use
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Manufacturing
- Media & Entertainment
Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Digital Marketing Software Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Marketing Software Market?

3. What are the technology trends and regulatory frameworks in the Digital Marketing Software Market?

4. What is the market share of the leading vendors in the Digital Marketing Software Market?

5. Which modes and strategic moves are suitable for entering the Digital Marketing Software Market?

Product Code: MRR-DD0700E81DB7

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Digital Marketing Software Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising adoption of electronic devices and growing e-commerce industry
  - 5.1.1.2. Increasing role of digital marketing software in promoting enterprise growth
  - 5.1.1.3. Enhanced usage of social media and rise in social advertising
- 5.1.2. Restraints
  - 5.1.2.1. Integration issues and compatibility concerns with other software
- 5.1.3. Opportunities
  - 5.1.3.1. Integration of AR/VR technology and voice assistants in digital marketing software
  - 5.1.3.2. Utilization of big-data platforms for in-depth monitoring and analytics
- 5.1.4. Challenges
  - 5.1.4.1. Risks associated with data privacy and data security
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Digital Marketing Software Market, by Solution

6.1. Introduction
6.2. Campaign Management
6.3. Content Management
6.4. CRM Software
6.5. Email Marketing
6.6. Marketing Automation
6.7. Search Marketing
6.8. Social Media

7. Digital Marketing Software Market, by Service

7.1. Introduction
7.2. Managed Services
7.3. Professional Services

8. Digital Marketing Software Market, by Deployment

8.1. Introduction
8.2. Cloud
8.3. On-premise

9. Digital Marketing Software Market, by Enterprise Size

9.1. Introduction
9.2. Large Enterprises
9.3. Small & Medium Enterprises (SMEs)

10. Digital Marketing Software Market, by End Use

10.1. Introduction
10.2. Automotive
10.3. BFSI
10.4. Education
10.5. Government
10.6. Healthcare
10.7. Manufacturing
10.8. Media & Entertainment

11. Americas Digital Marketing Software Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Digital Marketing Software Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Digital Marketing Software Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player

15. Competitive Portfolio

15.1. Key Company Profiles
- 15.1.1. Act-On Software, Inc.
- 15.1.2. Adobe Systems Inc.
- 15.1.3. Alphabet Inc.
- 15.1.4. CAKE Software, Inc.
- 15.1.5. Chetu, Inc.
- 15.1.6. Criteo SA
- 15.1.7. Demandbase, Inc.
- 15.1.8. Hewlett Packard Enterprise Development LP
- 15.1.9. HubSpot, Inc.
- 15.1.10. Infor
- 15.1.11. International Business Machines Corporation
- 15.1.12. Keap
- 15.1.13. Kentico Group
- 15.1.14. Microsoft Corporation
- 15.1.15. Oracle Corporation
- 15.1.16. Sailthru. Inc.
- 15.1.17. Salesforce Inc.
- 15.1.18. SAP SE
- 15.1.19. SAS Institute Inc.
- 15.1.20. SimplyCast
- 15.1.21. Teradata Corporation
- 15.1.22. Thryv, Inc.
- 15.1.23. WordStream, Inc.
- 15.1.24. Yashus Digital Marketing Pvt. Ltd.
- 15.1.25. Yesware, Inc.
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing