B2B Marketing Market by Functional Areas, Marketing Channels, Service Offerings, Company Size, Industry

List of Tables

The B2B Marketing Market is projected to reach USD 36.49 billion by 2030 from USD 18.14 billion in 2022, at a CAGR of 9.12% during the forecast period.

Global B2B Marketing Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 18.14 billion
Estimated Year Value [2023]	USD 19.67 billion
Forecast Year Value [2030]	USD 36.49 billion
CAGR (%)	9.12%

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the B2B Marketing Market.

Based on Functional Areas, market is studied across Awareness Building, Brand Building, Lead Generation, Market Research, Marketing & Communications, Sales & Business Development, and Sales Support. The Awareness Building is projected to witness significant market share during forecast period.

Based on Marketing Channels, market is studied across AccountBased Marketing (ABM), Content Marketing, Email Marketing, Search Engine Marketing (SEM), Social Media Marketing, and Trade Shows & Events. The AccountBased Marketing (ABM) is projected to witness significant market share during forecast period.

Based on Service Offerings, market is studied across Consulting Services, Outsourcing Services, and Training Services. The Consulting Services is projected to witness significant market share during forecast period.

Based on Company Size, market is studied across Large Corporations, Small & Medium Enterprises (SMEs), and Startups. The Large Corporations is projected to witness significant market share during forecast period.

Based on Industry, market is studied across Agriculture, Energy, Finance, Healthcare, Manufacturing, Retail, and Technology. The Energy is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the B2B Marketing Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape B2B Marketing Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the B2B Marketing Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc.'s, Adobe Inc., Ascential plc, AWeber Communications, Bombora, Inc., Campaign Monitor Pty Ltd, Constant Contact, Inc., Demandbase, Inc., Drift.com, Inc., Gartner Inc., GetResponse, Hootsuite Inc., HubSpot, Inc., Microsoft Corporation, Oracle Corporation, Salesforce, Inc., Semrush Holdings, Inc., SEOMoz, Inc., Sprout Social, Inc, Terminus Software, Inc., The Dun & Bradstreet Companies of Canada ULC, The International Business Machines Corporation, Zoho Corporation Pvt. Ltd., and ZoomInfo Technologies Inc..

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the B2B Marketing Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the B2B Marketing Market?

3. What is the competitive strategic window for identifying opportunities in the B2B Marketing Market?

4. What are the latest technology trends and regulatory frameworks in the B2B Marketing Market?

5. What is the market share of the leading vendors in the B2B Marketing Market?

6. Which modes and strategic moves are suitable for entering the B2B Marketing Market?

Product Code: MRR-521BAA36EDFA

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. B2B Marketing Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increase in the globalization of businesses and need for efficient marketing strategies
  - 5.1.1.2. Demand for data-driven insights across businesses worldwide
  - 5.1.1.3. Growing trend of digital and scial media B2B marketing
- 5.1.2. Restraints
  - 5.1.2.1. High cost of B2B marketing solutions
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of innovative B2B marketing tools
  - 5.1.3.2. Emphasis on customer-centric marketing solutions
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with data privacy and security
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. B2B Marketing Market, by Functional Areas

6.1. Introduction
6.2. Awareness Building
6.3. Brand Building
6.4. Lead Generation
6.5. Market Research
6.6. Marketing & Communications
6.7. Sales & Business Development
6.8. Sales Support

7. B2B Marketing Market, by Marketing Channels

7.1. Introduction
7.2. AccountBased Marketing (ABM)
7.3. Content Marketing
7.4. Email Marketing
7.5. Search Engine Marketing (SEM)
7.6. Social Media Marketing
7.7. Trade Shows & Events

8. B2B Marketing Market, by Service Offerings

8.1. Introduction
8.2. Consulting Services
8.3. Outsourcing Services
8.4. Training Services

9. B2B Marketing Market, by Company Size

9.1. Introduction
9.2. Large Corporations
9.3. Small & Medium Enterprises (SMEs)
9.4. Startups

10. B2B Marketing Market, by Industry

10.1. Introduction
10.2. Agriculture
10.3. Energy
10.4. Finance
10.5. Healthcare
10.6. Manufacturing
10.7. Retail
10.8. Technology

11. Americas B2B Marketing Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific B2B Marketing Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa B2B Marketing Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
  - 14.3.1.1. Anteriad Acquires BNZSA, Adding Deep EMEA and APAC Expertise for Global Clients
  - 14.3.1.2. Walker Sands Acquires B2B Demand Generation Agency KoMarketing
- 14.3.2. New Product Launch & Enhancement
  - 14.3.2.1. Edelman launches global B2B marketing group

15. Competitive Portfolio

15.1. Key Company Profiles
- 15.1.1. Act-On Software, Inc.'s
- 15.1.2. Adobe Inc.
- 15.1.3. Ascential plc
- 15.1.4. AWeber Communications
- 15.1.5. Bombora, Inc.
- 15.1.6. Campaign Monitor Pty Ltd
- 15.1.7. Constant Contact, Inc.
- 15.1.8. Demandbase, Inc.
- 15.1.9. Drift.com, Inc.
- 15.1.10. Gartner Inc.
- 15.1.11. GetResponse
- 15.1.12. Hootsuite Inc.
- 15.1.13. HubSpot, Inc.
- 15.1.14. Microsoft Corporation
- 15.1.15. Oracle Corporation
- 15.1.16. Salesforce, Inc.
- 15.1.17. Semrush Holdings, Inc.
- 15.1.18. SEOMoz, Inc.
- 15.1.19. Sprout Social, Inc
- 15.1.20. Terminus Software, Inc.
- 15.1.21. The Dun & Bradstreet Companies of Canada ULC
- 15.1.22. The International Business Machines Corporation
- 15.1.23. Zoho Corporation Pvt. Ltd.
- 15.1.24. ZoomInfo Technologies Inc.
15.2. Key Product Portfolio

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing