Sports Sponsorship Market by Type, Sponsored Services, Sponsor Categories, End-use, Sponsorship Providers

List of Tables

The Global Sports Sponsorship Market is forecasted to grow significantly, with a projected USD 105.47 billion in 2023 at a CAGR of 8.68% and expected to reach a staggering USD 189.54 billion by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Sports Sponsorship Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Sports Sponsorship Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Type, market is studied across Events, Individuals, Sports, and Teams. The Teams commanded largest market share of 36.11% in 2022, followed by Events.

Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors. The Financial Sponsors commanded largest market share of 41.67% in 2022, followed by Media Sponsors.

Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor. The Title sponsor commanded largest market share of 23.45% in 2022, followed by Official Sponsor.

Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship. The Competition Sponsorship commanded largest market share of 86.55% in 2022, followed by Training Sponsorship.

Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 18.84% in 2022, followed by Banking, Financial Services & Insurance.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.35% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Sports Sponsorship Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Sports Sponsorship Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Sports Sponsorship Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Sports Sponsorship Market?

4. What is the competitive strategic window for opportunities in the Global Sports Sponsorship Market?

5. What are the technology trends and regulatory frameworks in the Global Sports Sponsorship Market?

6. What is the market share of the leading vendors in the Global Sports Sponsorship Market?

7. What modes and strategic moves are considered suitable for entering the Global Sports Sponsorship Market?

Product Code: MRR-957C47F93F22

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Sports Sponsorship Market, by Type, 2022 vs 2030
4.3. Sports Sponsorship Market, by Sponsored Services, 2022 vs 2030
4.4. Sports Sponsorship Market, by Sponsor Categories, 2022 vs 2030
4.5. Sports Sponsorship Market, by End-use, 2022 vs 2030
4.6. Sports Sponsorship Market, by Sponsorship Providers, 2022 vs 2030
4.7. Sports Sponsorship Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing number of sports events and rising inclination of youth towards online sports events
  - 5.1.1.2. Advantages of sports sponsorship for sponsoring companies
- 5.1.2. Restraints
  - 5.1.2.1. Compliance issues associated with sports sponsorship
- 5.1.3. Opportunities
  - 5.1.3.1. Popularity of analytics to drive sports sponsorship and fan engagement
  - 5.1.3.2. Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
- 5.1.4. Challenges
  - 5.1.4.1. Lack of standard KPIs and partner transparency
5.2. Market Trends
- 5.2.1. Ongoing sports events and partnerships to boost sports sponsorship in the Americas region
- 5.2.2. Government support and investments in organizing sports events encouraging sports sponsorships in the APAC region
- 5.2.3. Inclination towards sports culture and favorable government initiatives to accelerate sports sponsorships in the EMEA region
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. Sports Sponsorship Market, by Type

6.1. Introduction
6.2. Events
6.3. Individuals
6.4. Sports
6.5. Teams

7. Sports Sponsorship Market, by Sponsored Services

7.1. Introduction
7.2. Financial Sponsors
7.3. In-kind Sponsors
7.4. Media Sponsors
7.5. Promotional Sponsors

8. Sports Sponsorship Market, by Sponsor Categories

8.1. Introduction
8.2. Main Sponsor
8.3. Official Partner
8.4. Official Sponsor
8.5. Technical partner
8.6. Title sponsor

9. Sports Sponsorship Market, by End-use

9.1. Introduction
9.2. Competition Sponsorship
9.3. Training Sponsorship

10. Sports Sponsorship Market, by Sponsorship Providers

10.1. Introduction
10.2. Aerospace & Defense
10.3. Automotive & Transportation
10.4. Banking, Financial Services & Insurance
10.5. Building, Construction & Real Estate
10.6. Consumer Goods & Retail
10.7. Education
10.8. Energy & Utilities
10.9. Government & Public Sector
10.10. Healthcare & Life Sciences
10.11. Information Technology
10.12. Manufacturing
10.13. Media & Entertainment
10.14. Telecommunication
10.15. Travel & Hospitality

11. Americas Sports Sponsorship Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Sports Sponsorship Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Sports Sponsorship Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
  - 14.3.1.1. KORE Software Announced Acquisition of Sports Alliance
  - 14.3.1.2. Authentic Brands Completed Reebok Acquisition From adidas.
  - 14.3.1.3. San Diego's Hookit joins Kore Software to create one-stop shop for sponsors
- 14.3.2. Agreement, Collaboration, & Partnership
  - 14.3.2.1. Ajinomoto Co., Inc. Became a Premium Partner of the 32nd SEA Games, and the 12th ASEAN Para Games to Be Held in Cambodia
  - 14.3.2.2. Adidas to sponsor India cricket team kit in ₹350 cr deal (USD 42.31 million)
  - 14.3.2.3. Rolex steps up the backing of SailGP with 10-year deal
  - 14.3.2.4. Puma Signed Multi-Year Deal With Brazilian Athletics Federation
  - 14.3.2.5. Red Bull Racing Signed USD 150M Sponsorship With Crypto Exchange Bybit
  - 14.3.2.6. Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywood Park, Los Angeles Rams and Los Angeles Chargers
- 14.3.3. New Product Launch & Enhancement
  - 14.3.3.1. JSW Sports looks to grow non-cricket sports sponsorship, eyes new and global brands
  - 14.3.3.2. Ex-Red Bull execs launched Audience Labs media valuation agency
- 14.3.4. Investment & Funding
  - 14.3.4.1. Sports For All to spend ₹12.5 cr (USD 1.53 million) over 5 years as Khelo India sponsor
  - 14.3.4.2. SponsorUnited secures USD 35 million investment to build out its database of brand sponsorships
  - 14.3.4.3. Nike Increases Revenue & Continues to Spend on Sponsorships
- 14.3.5. Award, Recognition, & Expansion
  - 14.3.5.1. Right Formula grows global presence with the U.S. expansion
  - 14.3.5.2. WHOOP cuts through with tech at the European Sponsorship Awards
  - 14.3.5.3. Nike tops social promotion brand rankings with USD 527 million in sponsorship value.

15. List of Company Mentioned

16. Appendix

16.1. Discussion Guide
16.2. License & Pricing