OTT Devices & Services Market by Content Type, Device Type, Deployment, Platform, Revenue Source, Application, End-User - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation

Description

List of Tables

The Global OTT Devices & Services Market is forecasted to grow significantly, with a projected USD 278.60 billion in 2023 at a CAGR of 26.24% and expected to reach a staggering USD 1,429.80 billion by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global OTT Devices & Services Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global OTT Devices & Services Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Content Type, market is studied across Text & Images, Video, and Voice Over Internet Protocol. The Video commanded largest market share of 62.71% in 2022, followed by Voice Over Internet Protocol.

Based on Device Type, market is studied across Streaming Media Players and Streaming Sticks. The Streaming Media Players is further studied across Connected Gaming Console and OTT Set-top Box. The Streaming Media Players commanded largest market share of 57.07% in 2022, followed by Streaming Sticks.

Based on Deployment, market is studied across Cloud and On-premise. The Cloud commanded largest market share of 89.68% in 2022, followed by On-premise.

Based on Platform, market is studied across Gaming Console, Mobile Devices & Computers, and Smart TVs & Set-top Box. The Mobile Devices & Computers commanded largest market share of 52.16% in 2022, followed by Smart TVs & Set-top Box.

Based on Revenue Source, market is studied across Advertising Video On Demand, Subscription Video On Demand, and Transactional Video On Demand. The Subscription Video On Demand commanded largest market share of 41.80% in 2022, followed by Advertising Video On Demand.

Based on Application, market is studied across BFSI, E-commerce, Education & Training, Government, Health & Fitness, IT & Telecom, and Media & Entertainment. The Media & Entertainment commanded largest market share of 42.11% in 2022, followed by IT & Telecom.

Based on End-User, market is studied across Commercial and Personal. The Personal commanded largest market share of 66.31% in 2022, followed by Commercial.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific commanded largest market share of 51.90% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global OTT Devices & Services Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global OTT Devices & Services Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global OTT Devices & Services Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global OTT Devices & Services Market?

4. What is the competitive strategic window for opportunities in the Global OTT Devices & Services Market?

5. What are the technology trends and regulatory frameworks in the Global OTT Devices & Services Market?

6. What is the market share of the leading vendors in the Global OTT Devices & Services Market?

7. What modes and strategic moves are considered suitable for entering the Global OTT Devices & Services Market?

Product Code: MRR-02026C4CAC6C

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. OTT Devices & Services Market, by Content Type, 2022 vs 2030
4.3. OTT Devices & Services Market, by Device Type, 2022 vs 2030
4.4. OTT Devices & Services Market, by Deployment, 2022 vs 2030
4.5. OTT Devices & Services Market, by Platform, 2022 vs 2030
4.6. OTT Devices & Services Market, by Revenue Source, 2022 vs 2030
4.7. OTT Devices & Services Market, by Application, 2022 vs 2030
4.8. OTT Devices & Services Market, by End-User, 2022 vs 2030
4.9. OTT Devices & Services Market, by Region, 2022 vs 2030

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing smartphone penetration and access to internet
  - 5.1.1.2. Rising growth in media and entertainment industry
  - 5.1.1.3. Increasing demand for high-quality streaming content
- 5.1.2. Restraints
  - 5.1.2.1. Concerns of poor technological considerations and revenue and monetization
  - 5.1.2.2. Stringent government regulations regarding OTT
- 5.1.3. Opportunities
  - 5.1.3.1. Emergence of 5G network and connectivity
  - 5.1.3.2. Technological advancements and developments in OTT devices and platforms
- 5.1.4. Challenges
  - 5.1.4.1. Data privacy & security concerns in OTT
5.2. Market Trends
5.3. Cumulative Impact of COVID-19
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework
5.9. Client Customization

6. OTT Devices & Services Market, by Content Type

6.1. Introduction
6.2. Text & Images
6.3. Video
6.4. Voice Over Internet Protocol

7. OTT Devices & Services Market, by Device Type

7.1. Introduction
7.2. Streaming Media Players
- 7.2.1. Connected Gaming Console
- 7.2.2. OTT Set-top Box
7.3. Streaming Sticks

8. OTT Devices & Services Market, by Deployment

8.1. Introduction
8.2. Cloud
8.3. On-premise

9. OTT Devices & Services Market, by Platform

9.1. Introduction
9.2. Gaming Console
9.3. Mobile Devices & Computers
9.4. Smart TVs & Set-top Box

10. OTT Devices & Services Market, by Revenue Source

10.1. Introduction
10.2. Advertising Video On Demand
10.3. Subscription Video On Demand
10.4. Transactional Video On Demand

11. OTT Devices & Services Market, by Application

11.1. Introduction
11.2. BFSI
11.3. E-commerce
11.4. Education & Training
11.5. Government
11.6. Health & Fitness
11.7. IT & Telecom
11.8. Media & Entertainment

12. OTT Devices & Services Market, by End-User

12.1. Introduction
12.2. Commercial
12.3. Personal

13. Americas OTT Devices & Services Market

13.1. Introduction
13.2. Argentina
13.3. Brazil
13.4. Canada
13.5. Mexico
13.6. United States

14. Asia-Pacific OTT Devices & Services Market

14.1. Introduction
14.2. Australia
14.3. China
14.4. India
14.5. Indonesia
14.6. Japan
14.7. Malaysia
14.8. Philippines
14.9. Singapore
14.10. South Korea
14.11. Taiwan
14.12. Thailand
14.13. Vietnam

15. Europe, Middle East & Africa OTT Devices & Services Market

15.1. Introduction
15.2. Denmark
15.3. Egypt
15.4. Finland
15.5. France
15.6. Germany
15.7. Israel
15.8. Italy
15.9. Netherlands
15.10. Nigeria
15.11. Norway
15.12. Poland
15.13. Qatar
15.14. Russia
15.15. Saudi Arabia
15.16. South Africa
15.17. Spain
15.18. Sweden
15.19. Switzerland
15.20. Turkey
15.21. United Arab Emirates
15.22. United Kingdom

16. Competitive Landscape

16.1. FPNV Positioning Matrix
16.2. Market Share Analysis, By Key Player
16.3. Competitive Scenario Analysis, By Key Player

17. List of Company Mentioned

18. Appendix

18.1. Discussion Guide
18.2. License & Pricing