North America Coding & Marking Market Forecast 2025-2032

The North America coding & marking market is expected to grow with a CAGR of 8.31% over the forecast period 2025-2032. The market was valued at $1708.12 million in 2024 and is expected to reach a revenue of $3253.66 million by 2032.

MARKET INSIGHTS

The market is primarily driven by legislation and industry mandates that ensure product traceability, such as the Food Safety Modernization Act in the United States, which emphasizes labeling in the food & beverage sector. The rising need for coding and marking systems in the pharmaceutical industry also contributes to market growth. Additionally, the need for effective coding & marking on food packaging is expanding the market. Increasing compliance regulations in sectors like pharmaceuticals and healthcare are pushing the adoption of coding and marking equipment to ensure product authenticity, safety, and traceability. The growing adoption of advanced coding solutions, such as laser coding solutions, is fueling overall demand for coding & marking systems.

However, one of the significant challenges facing the coding and marking industry in North America is the high initial investment cost of advanced machines. This financial barrier can prevent smaller companies from adopting the latest coding and marking techniques, potentially hindering their ability to remain competitive and comply with evolving regulations. Furthermore, ongoing maintenance costs and the need for specialized training can increase the financial burden. This makes it even more difficult for smaller businesses to invest in these solutions. As a result, many companies may delay or avoid upgrading their equipment, probably affecting their efficiency and compliance with industry standards.

REGIONAL ANALYSIS

The North America coding & marking market growth evaluation entails the assessment of the United States and Canada.

The United States, hosting large-scale multinational companies in the food & beverage and pharmaceutical sectors, holds a significant market share. Companies such as PepsiCo and Pfizer have high coding and marking requirements for labeling and traceability, driving the demand for coding numbers, barcodes, and 6-digit color codes. Likewise, Canada is experiencing growth, particularly in food packaging and pharmaceuticals, as compliance with coding color codes and safety regulations becomes crucial.

SEGMENTATION ANALYSIS

The North America coding & marking market segmentation includes the market by technology and end-user. The technology segment is further differentiated into CIJ technology, laser technology, print & apply labeling machines (PALM), TTO technology, PIJ technology, VIJ technology, and TIJ technology.

TTO technology, or thermal transfer overprinting, is a widely adopted solution for industries requiring precise, high-quality printing on flexible packaging. It operates by using a ribbon that is heated to transfer ink onto the surface of the packaging material. The process enables the creation of high-resolution prints, including barcodes, batch numbers, expiration dates, marking codes, and logos, on various substrates such as films, pouches, and labels. TTO technology is commonly used in industries such as food, pharmaceuticals, and cosmetics, where accurate labeling is crucial for traceability and regulatory compliance.

One of the key advantages of TTO technology is its ability to produce durable, smudge-resistant prints that are resistant to fading, making it ideal for products that require a long shelf life or are exposed to harsh environments. This durability ensures that the printed information remains legible throughout the supply chain, from production to retail. TTO is ideal for applications requiring high-quality prints without direct contact with the packaging, as it uses a thermal head to heat the ribbon and transfer ink onto the surface.

COMPETITIVE INSIGHTS

Some of the leading players in the North America coding & marking market include Domino Printing Sciences PLC, Danaher Corporation, Control Print Ltd, etc.

Domino Printing Sciences PLC, a subsidiary of Brother Industries Ltd, offers a diverse range of coding and marking solutions, including continuous inkjet systems, laser coding equipment, and thermal transfer overprinting (TTO) solutions. The company serves industries such as food & beverage, pharmaceuticals, and personal care, delivering coding solutions that ensure regulatory compliance. Domino operates in several countries, including the United States and Canada, providing solutions that address the rising need for coding and marking systems in North America.

Product Code: 100611

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
- 2.4.1. IMPACT OF COVID-19 ON THE NORTH AMERICA CODING & MARKING MARKET
2.5. MAJOR MARKET FINDINGS
- 2.5.1. RISING INTEREST IN LASER CODING

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. GROWING NEED FOR TRACEABILITY BY END-USERS
- 3.1.2. EXPANSION OF FLEXIBLE PACKAGING
- 3.1.3. INCREASED DEMAND FOR PACKAGED AND PROCESSED FOOD
- 3.1.4. INCREASING REGULATORY COMPLIANCE
- 3.1.5. EMPHASIS ON ANTI-COUNTERFEITING MEASURES
3.2. KEY RESTRAINTS
- 3.2.1. HIGH INITIAL INVESTMENT COST
- 3.2.2. SHORT SHELF-LIFE OF INK AND CONSUMABLES
- 3.2.3. SHORTAGE OF SKILLED LABOR AND HIGH LABOR COSTS

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. ADVANCES IN CODING & MARKING SYSTEMS
- 4.1.2. ADOPTION OF AUTOMATION AND ROBOTICS
- 4.1.3. INNOVATIVE CONSUMABLE OFFERINGS
4.2. PORTER'S FIVE FORCES ANALYSIS
- 4.2.1. BUYERS POWER
- 4.2.2. SUPPLIERS POWER
- 4.2.3. SUBSTITUTION
- 4.2.4. NEW ENTRANTS
- 4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
- 4.3.1. GROWTH PROSPECT MAPPING FOR NORTH AMERICA
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
- 4.6.1. RAW MATERIAL SUPPLIERS
- 4.6.2. MANUFACTURERS
- 4.6.3. DISTRIBUTORS
- 4.6.4. END-USERS
4.7. KEY BUYING CRITERIA
- 4.7.1. ENERGY EFFICIENCY
- 4.7.2. COST
- 4.7.3. DURABILITY
- 4.7.4. AFTER-SALES AND SERVICES

5. MARKET BY TECHNOLOGY

5.1. CIJ TECHNOLOGY
- 5.1.1. MARKET FORECAST FIGURE
- 5.1.2. SEGMENT ANALYSIS
5.2. LASER TECHNOLOGY
- 5.2.1. MARKET FORECAST FIGURE
- 5.2.2. SEGMENT ANALYSIS
5.3. PRINT & APPLY LABELING MACHINES (PALM)
- 5.3.1. MARKET FORECAST FIGURE
- 5.3.2. SEGMENT ANALYSIS
5.4. TTO TECHNOLOGY
- 5.4.1. MARKET FORECAST FIGURE
- 5.4.2. SEGMENT ANALYSIS
5.5. PIJ TECHNOLOGY
- 5.5.1. MARKET FORECAST FIGURE
- 5.5.2. SEGMENT ANALYSIS
5.6. VIJ TECHNOLOGY
- 5.6.1. MARKET FORECAST FIGURE
- 5.6.2. SEGMENT ANALYSIS
5.7. TIJ TECHNOLOGY
- 5.7.1. MARKET FORECAST FIGURE
- 5.7.2. SEGMENT ANALYSIS

6. MARKET BY END-USER

6.1. FOOD & BEVERAGE
- 6.1.1. MARKET FORECAST FIGURE
- 6.1.2. SEGMENT ANALYSIS
6.2. HEALTHCARE & PHARMACEUTICALS
- 6.2.1. MARKET FORECAST FIGURE
- 6.2.2. SEGMENT ANALYSIS
6.3. ELECTRICAL & ELECTRONICS
- 6.3.1. MARKET FORECAST FIGURE
- 6.3.2. SEGMENT ANALYSIS
6.4. CHEMICAL & CONSTRUCTION
- 6.4.1. MARKET FORECAST FIGURE
- 6.4.2. SEGMENT ANALYSIS
6.5. AUTOMOTIVE & AEROSPACE
- 6.5.1. MARKET FORECAST FIGURE
- 6.5.2. SEGMENT ANALYSIS
6.6. OTHER END-USERS
- 6.6.1. MARKET FORECAST FIGURE
- 6.6.2. SEGMENT ANALYSIS

7. GEOGRAPHICAL ANALYSIS

7.1. NORTH AMERICA
- 7.1.1. MARKET SIZE & ESTIMATES
- 7.1.2. NORTH AMERICA CODING & MARKING MARKET DRIVERS
- 7.1.3. NORTH AMERICA CODING & MARKING MARKET CHALLENGES
- 7.1.4. NORTH AMERICA CODING & MARKING MARKET REGULATORY FRAMEWORK
- 7.1.5. KEY PLAYERS IN NORTH AMERICA CODING & MARKING MARKET
- 7.1.6. COUNTRY ANALYSIS
  - 7.1.6.1. UNITED STATES
  - 7.1.6.1.1. UNITED STATES CODING & MARKING MARKET SIZE & OPPORTUNITIES
  - 7.1.6.2. CANADA
  - 7.1.6.2.1. CANADA CODING & MARKING MARKET SIZE & OPPORTUNITIES

8. COMPETITIVE LANDSCAPE

8.1. KEY STRATEGIC DEVELOPMENTS
- 8.1.1. MERGERS & ACQUISITIONS
- 8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 8.1.3. PARTNERSHIPS & AGREEMENTS
- 8.1.4. BUSINESS EXPANSIONS & DIVESTITURES
8.2. COMPANY PROFILES
- 8.2.1. LEIBINGER GROUP
  - 8.2.1.1. COMPANY OVERVIEW
  - 8.2.1.2. PRODUCT LIST
  - 8.2.1.3. STRENGTHS & CHALLENGES
- 8.2.2. KEYENCE CORPORATION
  - 8.2.2.1. COMPANY OVERVIEW
  - 8.2.2.2. PRODUCT LIST
  - 8.2.2.3. STRENGTHS & CHALLENGES
- 8.2.3. HITACHI LTD
  - 8.2.3.1. COMPANY OVERVIEW
  - 8.2.3.2. PRODUCT LIST
  - 8.2.3.3. STRENGTHS & CHALLENGES
- 8.2.4. REA ELEKTRONIK GMBH
  - 8.2.4.1. COMPANY OVERVIEW
  - 8.2.4.2. PRODUCT LIST
  - 8.2.4.3. STRENGTHS & CHALLENGES
- 8.2.5. DOVER CORPORATION
  - 8.2.5.1. COMPANY OVERVIEW
  - 8.2.5.2. PRODUCT LIST
  - 8.2.5.3. STRENGTHS & CHALLENGES
- 8.2.6. DOMINO PRINTING SCIENCES PLC
  - 8.2.6.1. COMPANY OVERVIEW
  - 8.2.6.2. PRODUCT LIST
  - 8.2.6.3. STRENGTHS & CHALLENGES
- 8.2.7. DANAHER CORPORATION
  - 8.2.7.1. COMPANY OVERVIEW
  - 8.2.7.2. PRODUCT LIST
  - 8.2.7.3. STRENGTHS & CHALLENGES
- 8.2.8. CONTROL PRINT LTD
  - 8.2.8.1. COMPANY OVERVIEW
  - 8.2.8.2. PRODUCTS LIST
  - 8.2.8.3. STRENGTHS & CHALLENGES
- 8.2.9. KOENIG & BAUER CODING GMBH
  - 8.2.9.1. COMPANY OVERVIEW
  - 8.2.9.2. PRODUCT LIST
  - 8.2.9.3. STRENGTHS & CHALLENGES
- 8.2.10. MATTHEWS INTERNATIONAL CORPORATION
  - 8.2.10.1. COMPANY OVERVIEW
  - 8.2.10.2. PRODUCTS LIST
  - 8.2.10.3. STRENGTHS & CHALLENGES
- 8.2.11. EBS ELEKTRONISCHE BESCHRIFTUNGSSYSTEME GMBH
  - 8.2.11.1. COMPANY OVERVIEW
  - 8.2.11.2. PRODUCT LIST
  - 8.2.11.3. STRENGTHS & CHALLENGES
- 8.2.12. ANSER CODING
  - 8.2.12.1. COMPANY OVERVIEW
  - 8.2.12.2. PRODUCTS LIST
  - 8.2.12.3. STRENGTHS & CHALLENGES
- 8.2.13. ITW (DIAGRAPH)
  - 8.2.13.1. COMPANY OVERVIEW
  - 8.2.13.2. PRODUCT LIST
  - 8.2.13.3. STRENGTHS & CHALLENGES
- 8.2.14. BEIJING HI-PACK CODING
  - 8.2.14.1. COMPANY OVERVIEW
  - 8.2.14.2. PRODUCT LIST
  - 8.2.14.3. STRENGTHS & CHALLENGES

Product Code: 100611

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - CODING & MARKING
TABLE 2: NORTH AMERICA CODING & MARKING MARKET, BY TECHNOLOGY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: NORTH AMERICA CODING & MARKING MARKET, BY TECHNOLOGY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: NORTH AMERICA CODING & MARKING MARKET, BY END-USER, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: NORTH AMERICA CODING & MARKING MARKET, BY END-USER, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: NORTH AMERICA CODING & MARKING MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: NORTH AMERICA CODING & MARKING MARKET, BY COUNTRY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: NORTH AMERICA CODING & MARKING MARKET REGULATORY FRAMEWORK
TABLE 9: KEY PLAYERS OPERATING IN NORTH AMERICA CODING & MARKING MARKET
TABLE 10: LIST OF MERGERS & ACQUISITIONS
TABLE 11: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 12: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 13: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR NORTH AMERICA
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: NORTH AMERICA CODING & MARKING MARKET, GROWTH POTENTIAL, BY TECHNOLOGY, IN 2024
FIGURE 9: NORTH AMERICA CODING & MARKING MARKET, BY CIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 10: NORTH AMERICA CODING & MARKING MARKET, BY LASER TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 11: NORTH AMERICA CODING & MARKING MARKET, BY PRINT & APPLY LABELING MACHINES (PALM), 2025-2032 (IN $ MILLION)
FIGURE 12: NORTH AMERICA CODING & MARKING MARKET, BY TTO TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 13: NORTH AMERICA CODING & MARKING MARKET, BY PIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 14: NORTH AMERICA CODING & MARKING MARKET, BY VIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 15: NORTH AMERICA CODING & MARKING MARKET, BY TIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 16: NORTH AMERICA CODING & MARKING MARKET, GROWTH POTENTIAL, BY END-USER, IN 2024
FIGURE 17: NORTH AMERICA CODING & MARKING MARKET, BY FOOD & BEVERAGE, 2025-2032 (IN $ MILLION)
FIGURE 18: NORTH AMERICA CODING & MARKING MARKET, BY HEALTHCARE & PHARMACEUTICALS, 2025-2032 (IN $ MILLION)
FIGURE 19: NORTH AMERICA CODING & MARKING MARKET, BY ELECTRICAL & ELECTRONICS, 2025-2032 (IN $ MILLION)
FIGURE 20: NORTH AMERICA CODING & MARKING MARKET, BY CHEMICAL & CONSTRUCTION, 2025-2032 (IN $ MILLION)
FIGURE 21: NORTH AMERICA CODING & MARKING MARKET, BY AUTOMOTIVE & AEROSPACE, 2025-2032 (IN $ MILLION)
FIGURE 22: NORTH AMERICA CODING & MARKING MARKET, BY OTHER END-USERS, 2025-2032 (IN $ MILLION)
FIGURE 23: NORTH AMERICA CODING & MARKING MARKET, COUNTRY OUTLOOK, 2024 & 2032 (IN %)
FIGURE 24: UNITED STATES CODING & MARKING MARKET, 2025-2032 (IN $ MILLION)
FIGURE 25: CANADA CODING & MARKING MARKET, 2025-2032 (IN $ MILLION)