United States Coding & Marking Market Forecast 2025-2032

The United States coding & marking market is predicted to grow with a CAGR of 8.48% over the forecast period 2025-2032. The market was valued at $1526.71 million in 2024 and is expected to reach a revenue of $2943.83 million by 2032.

MARKET INSIGHTS

The coding and marking industry in the US is observing prominent growth, primarily driven by the increasing adoption of advanced systems in industries such as food & beverage, pharmaceuticals, and healthcare. In these sectors, product traceability and compliance with regulatory requirements are critical, prompting businesses to invest in high-tech coding and marking solutions. Another key factor contributing to this growth is the increasing regulatory scrutiny, particularly in the food & beverage sector.

Businesses are adopting advanced coding and marking techniques to adhere to stringent standards set by authorities like the US Food and Drug Administration (FDA). Since 1997, the FDA's food code has required detailed product information on packaging, significantly boosting the demand for coding and marking systems. The growing consumer preference for natural and organic foods, along with the popularity of plant-based products, has further accelerated the need for laser coding solutions and other innovative solutions.

Despite these growth drivers, the industry faces notable challenges. The high initial investment cost of coding and marking equipment poses a significant barrier for small and medium-sized enterprises (SMEs), which often lack the financial capacity to invest in advanced systems. To address this, manufacturers are focusing on improving the efficiency and cost-effectiveness of their solutions to make them more accessible and encourage broader adoption. Hence, the robust growth drivers, alongside existing barriers, highlight the evolving dynamics of the coding and marking industry in the US. Companies are focused on balancing regulatory compliance and cost constraints, influencing the market's future trajectory.

SEGMENTATION ANALYSIS

The United States coding & marking market segmentation includes the market by technology and end-user. The end-user segment is further differentiated into food & beverage, healthcare & pharmaceuticals, electrical & electronics, chemical & construction, automotive & aerospace, and other end-users.

The food & beverage sub-segment is experiencing considerable growth, elevated by the increasing need for compliance with safety regulations and enhanced product traceability. Companies in this industry are integrating advanced coding & marking systems to ensure that their products meet stringent health and safety standards, with labeling accuracy being a key focus.

As a result, the demand for inkjet coding and marking and laser coding solutions is particularly high in this sub-segment. These technologies provide efficient and precise labeling, which helps businesses maintain product integrity, meet regulatory requirements, and ensure transparency for consumers. With a growing emphasis on product information, these solutions are essential for ensuring both compliance and consumer trust.

The electrical & electronics sub-segment is fueled by the need for accurate and durable labeling to ensure product traceability and meet industry standards. Manufacturers depend on coding and marking technologies to apply critical information such as serial numbers, barcodes, and compliance marks on various products, including circuit boards, cables, and electronic components. Laser and inkjet coding solutions are particularly favored for their precision and ability to create permanent, high-resolution markings on diverse materials. With the growing demand for electronics across consumer, industrial, and renewable energy sectors, the adoption of advanced coding and marking systems in this sub-segment is set to increase, driving efficiency, compliance, and quality assurance.

COMPETITIVE INSIGHTS

Some of the leading players in the United States coding & marking market include Domino Printing Sciences PLC, KEYENCE Corporation, Matthews International Corporation, Danaher Corporation, etc.

Danaher Corporation designs, manufactures and markets a diverse range of products and services, including advanced coding and marking solutions for industries such as healthcare, life sciences, and packaging. In addition to its coding and marking technologies, the company's offerings encompass testing instruments, medical diagnostic tools, and lab automation equipment. Operating globally with facilities in Europe, Australia, Asia, and the Americas, Danaher reaches customers through both direct sales and independent distributors. Headquartered in Washington, DC, the company is committed to continuously advancing its coding and marking technologies to meet the evolving needs of various industries.

Product Code: 100608

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
- 2.4.1. IMPACT OF COVID-19 ON THE UNITED STATES CODING & MARKING MARKET
2.5. MAJOR MARKET FINDINGS
- 2.5.1. RISING INTEREST IN LASER CODING

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. GROWING NEED FOR TRACEABILITY BY END-USERS
- 3.1.2. EXPANSION OF FLEXIBLE PACKAGING
- 3.1.3. INCREASED DEMAND FOR PACKAGED AND PROCESSED FOOD
- 3.1.4. INCREASING REGULATORY COMPLIANCE
- 3.1.5. EMPHASIS ON ANTI-COUNTERFEITING MEASURES
3.2. KEY RESTRAINTS
- 3.2.1. HIGH INITIAL INVESTMENT COST
- 3.2.2. SHORT SHELF-LIFE OF INK AND CONSUMABLES
- 3.2.3. SHORTAGE OF SKILLED LABOR AND HIGH LABOR COSTS

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. ADVANCES IN CODING & MARKING SYSTEMS
- 4.1.2. ADOPTION OF AUTOMATION AND ROBOTICS
- 4.1.3. INNOVATIVE CONSUMABLE OFFERINGS
4.2. PORTER'S FIVE FORCES ANALYSIS
- 4.2.1. BUYERS POWER
- 4.2.2. SUPPLIERS POWER
- 4.2.3. SUBSTITUTION
- 4.2.4. NEW ENTRANTS
- 4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
- 4.3.1. GROWTH PROSPECT MAPPING FOR UNITED STATES
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
- 4.6.1. RAW MATERIAL SUPPLIERS
- 4.6.2. MANUFACTURERS
- 4.6.3. DISTRIBUTORS
- 4.6.4. END-USERS
4.7. KEY BUYING CRITERIA
- 4.7.1. ENERGY EFFICIENCY
- 4.7.2. COST
- 4.7.3. DURABILITY
- 4.7.4. AFTER-SALES AND SERVICES

5. MARKET BY TECHNOLOGY

5.1. CIJ TECHNOLOGY
- 5.1.1. MARKET FORECAST FIGURE
- 5.1.2. SEGMENT ANALYSIS
5.2. LASER TECHNOLOGY
- 5.2.1. MARKET FORECAST FIGURE
- 5.2.2. SEGMENT ANALYSIS
5.3. PRINT & APPLY LABELING MACHINES (PALM)
- 5.3.1. MARKET FORECAST FIGURE
- 5.3.2. SEGMENT ANALYSIS
5.4. TTO TECHNOLOGY
- 5.4.1. MARKET FORECAST FIGURE
- 5.4.2. SEGMENT ANALYSIS
5.5. PIJ TECHNOLOGY
- 5.5.1. MARKET FORECAST FIGURE
- 5.5.2. SEGMENT ANALYSIS
5.6. VIJ TECHNOLOGY
- 5.6.1. MARKET FORECAST FIGURE
- 5.6.2. SEGMENT ANALYSIS
5.7. TIJ TECHNOLOGY
- 5.7.1. MARKET FORECAST FIGURE
- 5.7.2. SEGMENT ANALYSIS

6. MARKET BY END-USER

6.1. FOOD & BEVERAGE
- 6.1.1. MARKET FORECAST FIGURE
- 6.1.2. SEGMENT ANALYSIS
6.2. HEALTHCARE & PHARMACEUTICALS
- 6.2.1. MARKET FORECAST FIGURE
- 6.2.2. SEGMENT ANALYSIS
6.3. ELECTRICAL & ELECTRONICS
- 6.3.1. MARKET FORECAST FIGURE
- 6.3.2. SEGMENT ANALYSIS
6.4. CHEMICAL & CONSTRUCTION
- 6.4.1. MARKET FORECAST FIGURE
- 6.4.2. SEGMENT ANALYSIS
6.5. AUTOMOTIVE & AEROSPACE
- 6.5.1. MARKET FORECAST FIGURE
- 6.5.2. SEGMENT ANALYSIS
6.6. OTHER END-USERS
- 6.6.1. MARKET FORECAST FIGURE
- 6.6.2. SEGMENT ANALYSIS

7. COMPETITIVE LANDSCAPE

7.1. KEY STRATEGIC DEVELOPMENTS
- 7.1.1. MERGERS & ACQUISITIONS
- 7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 7.1.3. PARTNERSHIPS & AGREEMENTS
- 7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. COMPANY PROFILES
- 7.2.1. DOVER CORPORATION
  - 7.2.1.1. COMPANY OVERVIEW
  - 7.2.1.2. PRODUCT LIST
  - 7.2.1.3. STRENGTHS & CHALLENGES
- 7.2.2. DANAHER CORPORATION
  - 7.2.2.1. COMPANY OVERVIEW
  - 7.2.2.2. PRODUCT LIST
  - 7.2.2.3. STRENGTHS & CHALLENGES
- 7.2.3. ITW (DIAGRAPH)
  - 7.2.3.1. COMPANY OVERVIEW
  - 7.2.3.2. PRODUCT LIST
  - 7.2.3.3. STRENGTHS & CHALLENGES
- 7.2.4. DOMINO PRINTING SCIENCES PLC
  - 7.2.4.1. COMPANY OVERVIEW
  - 7.2.4.2. PRODUCT LIST
  - 7.2.4.3. STRENGTHS & CHALLENGES
- 7.2.5. KEYENCE CORPORATION
  - 7.2.5.1. COMPANY OVERVIEW
  - 7.2.5.2. PRODUCT LIST
  - 7.2.5.3. STRENGTHS & CHALLENGES
- 7.2.6. MATTHEWS INTERNATIONAL CORPORATION
  - 7.2.6.1. COMPANY OVERVIEW
  - 7.2.6.2. PRODUCT LIST
  - 7.2.6.3. STRENGTHS & CHALLENGES

Product Code: 100608

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - CODING & MARKING
TABLE 2: UNITED STATES CODING & MARKING MARKET, BY TECHNOLOGY, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: UNITED STATES CODING & MARKING MARKET, BY TECHNOLOGY, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: UNITED STATES CODING & MARKING MARKET, BY END-USER, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: UNITED STATES CODING & MARKING MARKET, BY END-USER, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: LIST OF MERGERS & ACQUISITIONS
TABLE 7: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 8: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 9: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR UNITED STATES
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: UNITED STATES CODING & MARKING MARKET, GROWTH POTENTIAL, BY TECHNOLOGY, IN 2024
FIGURE 9: UNITED STATES CODING & MARKING MARKET, BY CIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 10: UNITED STATES CODING & MARKING MARKET, BY LASER TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 11: UNITED STATES CODING & MARKING MARKET, BY PRINT & APPLY LABELING MACHINES (PALM), 2025-2032 (IN $ MILLION)
FIGURE 12: UNITED STATES CODING & MARKING MARKET, BY TTO TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 13: UNITED STATES CODING & MARKING MARKET, BY PIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 14: UNITED STATES CODING & MARKING MARKET, BY VIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 15: UNITED STATES CODING & MARKING MARKET, BY TIJ TECHNOLOGY, 2025-2032 (IN $ MILLION)
FIGURE 16: UNITED STATES CODING & MARKING MARKET, GROWTH POTENTIAL, BY END-USER, IN 2024
FIGURE 17: UNITED STATES CODING & MARKING MARKET, BY FOOD & BEVERAGE, 2025-2032 (IN $ MILLION)
FIGURE 18: UNITED STATES CODING & MARKING MARKET, BY HEALTHCARE & PHARMACEUTICALS, 2025-2032 (IN $ MILLION)
FIGURE 19: UNITED STATES CODING & MARKING MARKET, BY ELECTRICAL & ELECTRONICS, 2025-2032 (IN $ MILLION)
FIGURE 20: UNITED STATES CODING & MARKING MARKET, BY CHEMICAL & CONSTRUCTION, 2025-2032 (IN $ MILLION)
FIGURE 21: UNITED STATES CODING & MARKING MARKET, BY AUTOMOTIVE & AEROSPACE, 2025-2032 (IN $ MILLION)
FIGURE 22: UNITED STATES CODING & MARKING MARKET, BY OTHER END-USERS, 2025-2032 (IN $ MILLION)