India Women Plus Size Clothing Market Forecast 2024-2032

List of Tables

KEY FINDINGS

The India women plus size clothing market is expected to grow with a CAGR of 7.15% during the forecast period, 2024-2032.

MARKET INSIGHTS

According to the National Health Survey data for 2019-2021, a significant portion of women in the country face challenges related to abdominal obesity. Overall, 40% of women are considered abdominally obese; this issue is more pronounced in certain age groups, with 49.3% of women aged 30-39 and 56.7% of women aged 40-49 crossing the cut-off mark for abdominal obesity. When measured using Body Mass Index (BMI), only 23% of women fall into the category of obesity. This discrepancy indicates that some women with a healthy BMI still suffer from abdominal obesity.

Regional differences also highlight the high prevalence of abdominal obesity. Southern states like Kerala (65.4%) and Tamil Nadu (57.9%) and northern states like Punjab (62.5%) and Delhi (59%) show particularly high rates. These statistics underscore a significant health issue that affects a large number of women across various regions. In response to the growing need for size-inclusive fashion, a new wave of women entrepreneurs in India is stepping up to improve the shopping experience for plus-size women.

Recognizing that 'one size does not fit all,' these entrepreneurs are making strides in creating fashion that accommodates a wider range of body types. This movement towards inclusivity is not only about providing more options but also about addressing the unique challenges and enhancing the confidence of plus-size women through better-fitting and stylish clothing options.

For example, in 2021, Jeevika Tyagi and Kanupriya Mundhra co-founded Aastey, a Mumbai-based direct-to-consumer startup pioneering sustainable fashion with a focus on size inclusivity. Aastey is India's first D2C brand to master the production of recycled polyester apparel. This venture not only addresses the growing demand for women's plus size clothing brands but also exemplifies the innovative spirit of rising women entrepreneurs in the Indian fashion industry.

SEGMENTATION ANALYSIS

The report on the India women plus size clothing market includes the segmentation analysis based on type, product type, age, size and distribution channel.

Market by Type:

Casual Wear
Formal Wear
Sports Wear
Other Types

Market by Product Type:

Tops, Tees & Shirts
Dresses & Jumpsuits
Innerwear
Trousers & Jeans
Other Product Types

Market by Age:

Below 15 Years
15-25 Years
26-50 Years
Above 50 Years

Market by Size:

1 XL
2 XL
3 XL
4 XL
Above 4 XL

Market by Distribution Channel:

Online Channels
Hypermarkets
Specialty Stores
Franchised Stores
Other Distribution Channels

Inkwood Research's report on the India women plus size clothing market provides in-depth insights as well as the market's segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, and Value Chain Analysis.

COMPETITIVE INSIGHTS

Key players operating the India women plus size clothing market include Aastey, Amydus, BlissClub, Doodlage, Faballey, Lastinch, The Pink Moon, TrueBrowns Lifestyle etc.

BlissClub is an Indian clothing retailer that focuses on women's plus-size fashion. It is an Indian activewear brand designed specifically for women in India. BlissClub offers activewear for women, including leggings, sports bras, tank tops, and sets. The company was founded in 2020 by Minu Margaret.

Product Code: 90597

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT- INDIA
2.3. COUNTRY ANALYSIS - INDIA
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
- 2.5.1. IMPACT OF COVID-19 ON THE WOMEN PLUS SIZE CLOTHING MARKET
2.6. MAJOR MARKET FINDINGS
- 2.6.1. EXPANSION IN PLUS SIZE CLOTHING OPTIONS
- 2.6.2. IMPROVED CONSUMER EXPERIENCE WITH THE INTEGRATION OF TECHNOLOGY
- 2.6.3. SURGE IN COLLABORATIONS AND PARTNERSHIPS AMONG WOMEN PLUS SIZE CLOTHING BRANDS

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. RISE IN BODY POSITIVITY MOVEMENT
- 3.1.2. BRANDS EMBRACING INCLUSIVE SIZING ATTRACT A BROADER CUSTOMER BASE
- 3.1.3. RISE OF DEDICATED PLUS SIZE BRANDS
3.2. KEY RESTRAINTS
- 3.2.1. SOCIETAL STIGMA AND NEGATIVE PERCEPTIONS REGARDING BODY IMAGE
- 3.2.2. HIGH COST OF PRODUCTION OF PLUS SIZE CLOTHING
- 3.2.3. MARKETING CHALLENGES AND E-COMMERCE HURDLES

4. KEY ANALYTICS

4.1. KEY MARKET TRENDS
- 4.1.1. ADVANCES IN DESIGN AND FABRIC TECHNOLOGY
- 4.1.2. SURGE IN WOMEN ENTREPRENEURS IN PLUS SIZE APPAREL INDUSTRY
- 4.1.3. INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY MATERIALS
4.2. PESTLE ANALYSIS
- 4.2.1. POLITICAL
- 4.2.2. ECONOMICAL
- 4.2.3. SOCIAL
- 4.2.4. TECHNOLOGICAL
- 4.2.5. LEGAL
- 4.2.6. ENVIRONMENTAL
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTIONS
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. GROWTH PROSPECT MAPPING- INDIA
4.5. VALUE CHAIN ANALYSIS
- 4.5.1. RAW MATERIAL SOURCING
- 4.5.2. DESIGN DEVELOPMENT
- 4.5.3. MANUFACTURING
- 4.5.4. DISTRIBUTION
- 4.5.5. RETAIL
4.6. KEY BUYING CRITERIA
- 4.6.1. COMFORT
- 4.6.2. FIT & SIZING
- 4.6.3. STYLE & FASHION
- 4.6.4. QUALITY

5. MARKET BY TYPE

5.1. CASUAL WEAR
- 5.1.1. MARKET FORECAST FIGURE
- 5.1.2. SEGMENT ANALYSIS
5.2. FORMAL WEAR
- 5.2.1. MARKET FORECAST FIGURE
- 5.2.2. SEGMENT ANALYSIS
5.3. SPORTS WEAR
- 5.3.1. MARKET FORECAST FIGURE
- 5.3.2. SEGMENT ANALYSIS
5.4. OTHER TYPES
- 5.4.1. MARKET FORECAST FIGURE
- 5.4.2. SEGMENT ANALYSIS

6. MARKET BY PRODUCT TYPE

6.1. TOPS, TEES & SHIRTS
- 6.1.1. MARKET FORECAST FIGURE
- 6.1.2. SEGMENT ANALYSIS
6.2. DRESSES & JUMPSUITS
- 6.2.1. MARKET FORECAST FIGURE
- 6.2.2. SEGMENT ANALYSIS
6.3. INNERWEAR
- 6.3.1. MARKET FORECAST FIGURE
- 6.3.2. SEGMENT ANALYSIS
6.4. TROUSERS & JEANS
- 6.4.1. MARKET FORECAST FIGURE
- 6.4.2. SEGMENT ANALYSIS
6.5. OTHER PRODUCT TYPES
- 6.5.1. MARKET FORECAST FIGURE
- 6.5.2. SEGMENT ANALYSIS

7. MARKET BY AGE

7.1. BELOW 15 YEARS
- 7.1.1. MARKET FORECAST FIGURE
- 7.1.2. SEGMENT ANALYSIS
7.2. 15-25 YEARS
- 7.2.1. MARKET FORECAST FIGURE
- 7.2.2. SEGMENT ANALYSIS
7.3. 26-50 YEARS
- 7.3.1. MARKET FORECAST FIGURE
- 7.3.2. SEGMENT ANALYSIS
7.4. ABOVE 50 YEARS
- 7.4.1. MARKET FORECAST FIGURE
- 7.4.2. SEGMENT ANALYSIS

8. MARKET BY SIZE

8.1. 1 XL
- 8.1.1. MARKET FORECAST FIGURE
- 8.1.2. SEGMENT ANALYSIS
8.2. 2 XL
- 8.2.1. MARKET FORECAST FIGURE
- 8.2.2. SEGMENT ANALYSIS
8.3. 3 XL
- 8.3.1. MARKET FORECAST FIGURE
- 8.3.2. SEGMENT ANALYSIS
8.4. 4 XL
- 8.4.1. MARKET FORECAST FIGURE
- 8.4.2. SEGMENT ANALYSIS
8.5. ABOVE 4 XL
- 8.5.1. MARKET FORECAST FIGURE
- 8.5.2. SEGMENT ANALYSIS

9. MARKET BY DISTRIBUTION CHANNEL

9.1. ONLINE CHANNELS
- 9.1.1. MARKET FORECAST FIGURE
- 9.1.2. SEGMENT ANALYSIS
9.2. HYPERMARKETS
- 9.2.1. MARKET FORECAST FIGURE
- 9.2.2. SEGMENT ANALYSIS
9.3. SPECIALTY STORES
- 9.3.1. MARKET FORECAST FIGURE
- 9.3.2. SEGMENT ANALYSIS
9.4. FRANCHISED STORES
- 9.4.1. MARKET FORECAST FIGURE
- 9.4.2. SEGMENT ANALYSIS
9.5. OTHER DISTRIBUTION CHANNELS
- 9.5.1. MARKET FORECAST FIGURE
- 9.5.2. SEGMENT ANALYSIS

10. COMPETITIVE LANDSCAPE

10.1. KEY STRATEGIC DEVELOPMENTS
- 10.1.1. MERGERS & ACQUISITIONS
- 10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 10.1.3. PARTNERSHIPS & AGREEMENTS
- 10.1.4. BUSINESS EXPANSIONS
10.2. COMPANY PROFILES
- 10.2.1. AMYDUS
  - 10.2.1.1. COMPANY OVERVIEW
  - 10.2.1.2. PRODUCTS
- 10.2.2. BLISSCLUB
  - 10.2.2.1. COMPANY OVERVIEW
  - 10.2.2.2. PRODUCTS
- 10.2.3. DOODLAGE
  - 10.2.3.1. COMPANY OVERVIEW
  - 10.2.3.2. PRODUCTS
- 10.2.4. FABALLEY
  - 10.2.4.1. COMPANY OVERVIEW
  - 10.2.4.2. PRODUCTS
- 10.2.5. LASTINCH
  - 10.2.5.1. COMPANY OVERVIEW
  - 10.2.5.2. PRODUCTS
- 10.2.6. THE PINK MOON
  - 10.2.6.1. COMPANY OVERVIEW
  - 10.2.6.2. PRODUCTS
- 10.2.7. TRUEBROWNS LIFESTYLE
  - 10.2.7.1. COMPANY OVERVIEW
  - 10.2.7.2. PRODUCTS