PUBLISHER: Inkwood Research | PRODUCT CODE: 1421491
PUBLISHER: Inkwood Research | PRODUCT CODE: 1421491
The Asia-Pacific sports analytics market is set to register a CAGR of 24.08% during the forecast period, 2024-2032. The increasing investment in sports technology by private and public companies is the primary factor propelling the market growth in the region.
The Asia-Pacific sports analytics market growth evaluation includes the analysis of China, India, South Korea, Japan, Australia & New Zealand, Indonesia, and Rest of Asia-Pacific. In Japan, companies are aligning with the global trend of embracing data science, seeking to employ data scientists. The primary challenge for organizations in Japan, as elsewhere, lies in attracting and retaining skilled data scientists to effectively integrate data analytics into their practices. Consequently, the existing (inefficient) solution involves internal education and the utilization of familiar tools to address data science inquiries.
Meanwhile, the Korean sports industry is exploring big data to expand its fan base and enhance marketing strategies, albeit at a slower pace compared to its international counterparts. Professionals in the Korean sports business express concern that some teams are hesitant to adopt big data-driven analysis programs due to a lack of knowledge. Upon the introduction of such programs, teams often apprehend the potential exposure of their tactics and strategies to other competitors.
Some of the major companies operating in the market are: Synergy Sports Technology, Catapult Group International Ltd, Sportradar AG, Nielson Sports, Elias Sports Bureau, etc.