PUBLISHER: Inkwood Research | PRODUCT CODE: 1348099
PUBLISHER: Inkwood Research | PRODUCT CODE: 1348099
The global beard grooming products market is forecasted to grow with a CAGR of 7.50% during the forecast period, 2023 to 2032. Some of the top factors boosting the market's growth include the rising emphasis on personal grooming among men, the growing societal expectations of physical attractiveness, an increase in product innovations, as well as the rising number of middle-class consumers purchasing personal care products.
Beard grooming entails tending to and improving the look and health of facial hair, addressing the specific requirements of those with beards. The practice involves various tasks, including trimming, hydrating, cleansing, and styling, aimed at achieving a well-maintained and appealing facial hair appearance.
As grooming trends gain increasing attention, men are embracing aesthetic improvements that not only enhance their confidence and self-esteem but also align with their individual styles. This shift has generated a notable increase in the desire for beard and shaving products, encompassing moisturizers, shampoos, and a diverse range of offerings such as scrubs, face masks, cleansers, serums, and even bronzers; all catered to the male market.
Concurrently, men are displaying heightened caution regarding counterfeit products that may pose risks to their skin and overall well-being. Hence, the rising emphasis on personal grooming among men is set to play an essential role in propelling the global beard grooming products market growth during the forecast period.
The global beard grooming products market growth analysis covers the evaluation of the Asia-Pacific, Europe, North America, and Rest of World. Asia-Pacific is set to grow with the highest CAGR during the forecast period. The region's market growth is accredited to key drivers, such as the increasing number of unisex and male-specific grooming salons in urban cities, in addition to the surge in online shopping and e-commerce platforms.
A larger number of competitors in the global beard grooming products market can result in heightened competition, thus significantly influencing the industrial rivalry. Moreover, some of the key players operating in the global market include Unilever, Philips, Honest Amish, The Man Company, etc.