Global Analytics as A Service (aaas) Market 2025-2029

Description

List of Tables

The analytics as a service (AAAS) market is forecasted to grow by USD 59361.7 mn during 2024-2029, accelerating at a CAGR of 25.9% during the forecast period. The report on the analytics as a service (AAAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, growing need to improve business efficiency, and increase in adoption of social media applications.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	22.9%
CAGR	25.9%
Incremental Value	$59361.7 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's analytics as a service (AAAS) market is segmented as below:

By Type

Predictive analytics
Prescriptive analytics
Diagnostic analytics
Descriptive analytics

By End-user

BSFI
Manufacturing
Retail
Healthcare
Others

By Consumer

Large enterprise
SMEs

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the rising use of iot analytics in enterprises as one of the prime reasons driving the analytics as a service (AAAS) market growth during the next few years. Also, lower cost of ownership of analytics as a service and high rate of adoption of analytics as a service in smes will lead to sizable demand in the market.

The report on the analytics as a service (AAAS) market covers the following areas:

Analytics As A Service (AAAS) Market sizing
Analytics As A Service (AAAS) Market forecast
Analytics As A Service (AAAS) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading analytics as a service (AAAS) market vendors that include Accenture PLC, Alteryx Inc., Amazon.com Inc., Atos SE, Cloudera Inc., Google LLC, Hewlett Packard Enterprise Co., Hitachi Ltd., Infor Inc., International Business Machines Corp., Microsoft Corp., MicroStrategy Inc., Oracle Corp., QlikTech international AB, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Thales Group, and TIBCO Software Inc.. Also, the analytics as a service (AAAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76066

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Consumer
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Analytics As A Service (AaaS) Market 2019 - 2023
- Historic Market Size - Data Table on Global Analytics As A Service (AaaS) Market 2019 - 2023 ($ million)
5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.4 Consumer segment analysis 2019 - 2023
- Historic Market Size - Consumer Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on global analytics as a service (AaaS) market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
8.3 Predictive analytics - Market size and forecast 2024-2029
- Chart on Predictive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Predictive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Predictive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Predictive analytics - Year-over-year growth 2024-2029 (%)
8.4 Prescriptive analytics - Market size and forecast 2024-2029
- Chart on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
8.5 Diagnostic analytics - Market size and forecast 2024-2029
- Chart on Diagnostic analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Diagnostic analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Diagnostic analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Diagnostic analytics - Year-over-year growth 2024-2029 (%)
8.6 Descriptive analytics - Market size and forecast 2024-2029
- Chart on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Descriptive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Descriptive analytics - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by End-user

9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
9.3 BSFI - Market size and forecast 2024-2029
- Chart on BSFI - Market size and forecast 2024-2029 ($ million)
- Data Table on BSFI - Market size and forecast 2024-2029 ($ million)
- Chart on BSFI - Year-over-year growth 2024-2029 (%)
- Data Table on BSFI - Year-over-year growth 2024-2029 (%)
9.4 Manufacturing - Market size and forecast 2024-2029
- Chart on Manufacturing - Market size and forecast 2024-2029 ($ million)
- Data Table on Manufacturing - Market size and forecast 2024-2029 ($ million)
- Chart on Manufacturing - Year-over-year growth 2024-2029 (%)
- Data Table on Manufacturing - Year-over-year growth 2024-2029 (%)
9.5 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ million)
- Data Table on Retail - Market size and forecast 2024-2029 ($ million)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
9.6 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

10 Market Segmentation by Consumer

10.1 Market segments
- Chart on Consumer - Market share 2024-2029 (%)
- Data Table on Consumer - Market share 2024-2029 (%)
10.2 Comparison by Consumer
- Chart on Comparison by Consumer
- Data Table on Comparison by Consumer
10.3 Large enterprise - Market size and forecast 2024-2029
- Chart on Large enterprise - Market size and forecast 2024-2029 ($ million)
- Data Table on Large enterprise - Market size and forecast 2024-2029 ($ million)
- Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
10.4 SMEs - Market size and forecast 2024-2029
- Chart on SMEs - Market size and forecast 2024-2029 ($ million)
- Data Table on SMEs - Market size and forecast 2024-2029 ($ million)
- Chart on SMEs - Year-over-year growth 2024-2029 (%)
- Data Table on SMEs - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Consumer
- Market opportunity by Consumer ($ million)
- Data Table on Market opportunity by Consumer ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Accenture PLC
- Accenture PLC - Overview
- Accenture PLC - Business segments
- Accenture PLC - Key news
- Accenture PLC - Key offerings
- Accenture PLC - Segment focus
- SWOT
15.5 Alteryx Inc.
- Alteryx Inc. - Overview
- Alteryx Inc. - Product / Service
- Alteryx Inc. - Key news
- Alteryx Inc. - Key offerings
- SWOT
15.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
15.7 Atos SE
- Atos SE - Overview
- Atos SE - Business segments
- Atos SE - Key news
- Atos SE - Key offerings
- Atos SE - Segment focus
- SWOT
15.8 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key news
- Google LLC - Key offerings
- SWOT
15.9 Hewlett Packard Enterprise Co.
- Hewlett Packard Enterprise Co. - Overview
- Hewlett Packard Enterprise Co. - Business segments
- Hewlett Packard Enterprise Co. - Key news
- Hewlett Packard Enterprise Co. - Key offerings
- Hewlett Packard Enterprise Co. - Segment focus
- SWOT
15.10 Hitachi Ltd.
- Hitachi Ltd. - Overview
- Hitachi Ltd. - Business segments
- Hitachi Ltd. - Key news
- Hitachi Ltd. - Key offerings
- Hitachi Ltd. - Segment focus
- SWOT
15.11 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
15.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
15.13 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
15.14 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT
15.15 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
- SWOT
15.16 Sisense Ltd.
- Sisense Ltd. - Overview
- Sisense Ltd. - Product / Service
- Sisense Ltd. - Key news
- Sisense Ltd. - Key offerings
- SWOT
15.17 Thales Group
- Thales Group - Overview
- Thales Group - Business segments
- Thales Group - Key news
- Thales Group - Key offerings
- Thales Group - Segment focus
- SWOT
15.18 TIBCO Software Inc.
- TIBCO Software Inc. - Overview
- TIBCO Software Inc. - Product / Service
- TIBCO Software Inc. - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations