Global Heat-not-burn Tobacco Products Market 2025-2029

Description

List of Tables

The heat-not-burn tobacco products market is forecasted to grow by USD 151873 million during 2024-2029, accelerating at a CAGR of 43.6% during the forecast period. The report on the heat-not-burn tobacco products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cost-effectiveness of heat-not-burn tobacco products, heat-not-burn tobacco products are relatively safer than conventional cigarettes, and growing number of organized retailing outlets.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	32.5%
CAGR	43.6%
Incremental Value	$151873 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's heat-not-burn tobacco products market is segmented as below:

By Product

Devices
Capsules
Vaporizers

By Distribution Channel

Offline
Online

By Flavor

Traditional tobacco
Mint
Fruit

By End-user

Individuals
Commercial

By Geographical Landscape

APAC
North America
Europe
Middle East and Africa
South America

This study identifies the increasing promotional activities by companies as one of the prime reasons driving the heat-not-burn tobacco products market growth during the next few years. Also, growing online retailing and growing expenditure on production and product development will lead to sizable demand in the market.

The report on the heat-not-burn tobacco products market covers the following areas:

Heat-Not-Burn Tobacco Products Market sizing
Heat-Not-Burn Tobacco Products Market forecast
Heat-Not-Burn Tobacco Products Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading heat-not-burn tobacco products market vendors that include British American Tobacco PLC, Imperial Brands PLC, iSmoke Vapor Inc., Japan Tobacco Inc., JFT Co. Ltd., KT and G Corp., Mysmok Electronic Technology, Pax Labs Inc., Philip Morris International Inc., SLANG Worldwide Inc., and Vapor Tobacco Manufacturing. Also, the heat-not-burn tobacco products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40530

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Flavor
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Heat-Not-Burn Tobacco Products Market 2019 - 2023
- Historic Market Size - Data Table on Global Heat-Not-Burn Tobacco Products Market 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.4 Flavor segment analysis 2019 - 2023
- Historic Market Size - Flavor Segment 2019 - 2023 ($ million)
5.5 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on the Global Heat-Not-Burn Tobacco Products Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Devices - Market size and forecast 2024-2029
- Chart on Devices - Market size and forecast 2024-2029 ($ million)
- Data Table on Devices - Market size and forecast 2024-2029 ($ million)
- Chart on Devices - Year-over-year growth 2024-2029 (%)
- Data Table on Devices - Year-over-year growth 2024-2029 (%)
8.4 Capsules - Market size and forecast 2024-2029
- Chart on Capsules - Market size and forecast 2024-2029 ($ million)
- Data Table on Capsules - Market size and forecast 2024-2029 ($ million)
- Chart on Capsules - Year-over-year growth 2024-2029 (%)
- Data Table on Capsules - Year-over-year growth 2024-2029 (%)
8.5 Vaporizers - Market size and forecast 2024-2029
- Chart on Vaporizers - Market size and forecast 2024-2029 ($ million)
- Data Table on Vaporizers - Market size and forecast 2024-2029 ($ million)
- Chart on Vaporizers - Year-over-year growth 2024-2029 (%)
- Data Table on Vaporizers - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Flavor

10.1 Market segments
- Chart on Flavor - Market share 2024-2029 (%)
- Data Table on Flavor - Market share 2024-2029 (%)
10.2 Comparison by Flavor
- Chart on Comparison by Flavor
- Data Table on Comparison by Flavor
10.3 Traditional tobacco - Market size and forecast 2024-2029
- Chart on Traditional tobacco - Market size and forecast 2024-2029 ($ million)
- Data Table on Traditional tobacco - Market size and forecast 2024-2029 ($ million)
- Chart on Traditional tobacco - Year-over-year growth 2024-2029 (%)
- Data Table on Traditional tobacco - Year-over-year growth 2024-2029 (%)
10.4 Mint - Market size and forecast 2024-2029
- Chart on Mint - Market size and forecast 2024-2029 ($ million)
- Data Table on Mint - Market size and forecast 2024-2029 ($ million)
- Chart on Mint - Year-over-year growth 2024-2029 (%)
- Data Table on Mint - Year-over-year growth 2024-2029 (%)
10.5 Fruit - Market size and forecast 2024-2029
- Chart on Fruit - Market size and forecast 2024-2029 ($ million)
- Data Table on Fruit - Market size and forecast 2024-2029 ($ million)
- Chart on Fruit - Year-over-year growth 2024-2029 (%)
- Data Table on Fruit - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Flavor
- Market opportunity by Flavor ($ million)
- Data Table on Market opportunity by Flavor ($ million)

11 Market Segmentation by End-user

11.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
11.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
11.3 Individuals - Market size and forecast 2024-2029
- Chart on Individuals - Market size and forecast 2024-2029 ($ million)
- Data Table on Individuals - Market size and forecast 2024-2029 ($ million)
- Chart on Individuals - Year-over-year growth 2024-2029 (%)
- Data Table on Individuals - Year-over-year growth 2024-2029 (%)
11.4 Commercial - Market size and forecast 2024-2029
- Chart on Commercial - Market size and forecast 2024-2029 ($ million)
- Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
- Chart on Commercial - Year-over-year growth 2024-2029 (%)
- Data Table on Commercial - Year-over-year growth 2024-2029 (%)
11.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
13.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
13.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
13.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
13.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
13.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 British American Tobacco Plc
- British American Tobacco Plc - Overview
- British American Tobacco Plc - Business segments
- British American Tobacco Plc - Key offerings
- British American Tobacco Plc - Segment focus
- SWOT
16.5 Imperial Brands Plc
- Imperial Brands Plc - Overview
- Imperial Brands Plc - Business segments
- Imperial Brands Plc - Key offerings
- Imperial Brands Plc - Segment focus
- SWOT
16.6 iSmoke Vapor Inc.
- iSmoke Vapor Inc. - Overview
- iSmoke Vapor Inc. - Product / Service
- iSmoke Vapor Inc. - Key offerings
- SWOT
16.7 Japan Tobacco Inc.
- Japan Tobacco Inc. - Overview
- Japan Tobacco Inc. - Business segments
- Japan Tobacco Inc. - Key offerings
- Japan Tobacco Inc. - Segment focus
- SWOT
16.8 JFT Co. Ltd.
- JFT Co. Ltd. - Overview
- JFT Co. Ltd. - Product / Service
- JFT Co. Ltd. - Key offerings
- SWOT
16.9 KT and G Corp.
- KT and G Corp. - Overview
- KT and G Corp. - Business segments
- KT and G Corp. - Key offerings
- KT and G Corp. - Segment focus
- SWOT
16.10 Mysmok Electronic Technology
- Mysmok Electronic Technology - Overview
- Mysmok Electronic Technology - Product / Service
- Mysmok Electronic Technology - Key offerings
- SWOT
16.11 Pax Labs Inc.
- Pax Labs Inc. - Overview
- Pax Labs Inc. - Product / Service
- Pax Labs Inc. - Key offerings
- SWOT
16.12 Philip Morris International Inc.
- Philip Morris International Inc. - Overview
- Philip Morris International Inc. - Business segments
- Philip Morris International Inc. - Key offerings
- Philip Morris International Inc. - Segment focus
- SWOT
16.13 SLANG Worldwide Inc.
- SLANG Worldwide Inc. - Overview
- SLANG Worldwide Inc. - Product / Service
- SLANG Worldwide Inc. - Key offerings
- SWOT
16.14 Vapor Tobacco Manufacturing
- Vapor Tobacco Manufacturing - Overview
- Vapor Tobacco Manufacturing - Product / Service
- Vapor Tobacco Manufacturing - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations