Global K-12 Instruction Material Market 2025-2029

Description

The K-12 instruction material market is forecasted to grow by USD 12929.3 million during 2024-2029, accelerating at a CAGR of 7.5% during the forecast period. The report on the K-12 instruction material market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for adaptive learning, improved access to quality education content, and growing momentum of learning management systems.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	6.8%
CAGR	7.5%
Incremental Value	$12929.3 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's K-12 instruction material market is segmented as below:

By Courses

Curriculum
Assessment

By Product

Traditional instruction material
Digital instruction material

By Material

Language arts
Mathematics
Science
Social studies
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the emergence of virtual classroom training as one of the prime reasons driving the k-12 instruction material market growth during the next few years. Also, rise in visual learning and learning analytics to improve content authoring will lead to sizable demand in the market.

The report on the K-12 instruction material market covers the following areas:

K-12 Instruction Material Market sizing
K-12 Instruction Material Market forecast
K-12 Instruction Material Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading k-12 instruction material market vendors that include Blackboard Inc., Carnegie Learning Inc., Cengage Learning Inc., Chegg Inc., D2L Inc., Discovery Education Inc., Follett Corp., Gakken Holdings Co. Ltd., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw Hill LLC, Oracle Corp., Pearson PLC, Sanoma Corp., Savvas Learning Co. LLC, Scholastic Corp., Springer Verlag GmbH, Stride Inc., and Vista Higher Learning. Also, the K-12 instruction material market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR44615

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Courses
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Material
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global K-12 Instruction Material Market 2019 - 2023
- Historic Market Size - Data Table on Global K-12 Instruction Material Market 2019 - 2023 ($ million)
5.2 Courses segment analysis 2019 - 2023
- Historic Market Size - Courses Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Material segment analysis 2019 - 2023
- Historic Market Size - Material Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global K-12 Instruction Material Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Courses

8.1 Market segments
- Chart on Courses - Market share 2024-2029 (%)
- Data Table on Courses - Market share 2024-2029 (%)
8.2 Comparison by Courses
- Chart on Comparison by Courses
- Data Table on Comparison by Courses
8.3 Curriculum - Market size and forecast 2024-2029
- Chart on Curriculum - Market size and forecast 2024-2029 ($ million)
- Data Table on Curriculum - Market size and forecast 2024-2029 ($ million)
- Chart on Curriculum - Year-over-year growth 2024-2029 (%)
- Data Table on Curriculum - Year-over-year growth 2024-2029 (%)
8.4 Assessment - Market size and forecast 2024-2029
- Chart on Assessment - Market size and forecast 2024-2029 ($ million)
- Data Table on Assessment - Market size and forecast 2024-2029 ($ million)
- Chart on Assessment - Year-over-year growth 2024-2029 (%)
- Data Table on Assessment - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Courses
- Market opportunity by Courses ($ million)
- Data Table on Market opportunity by Courses ($ million)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Traditional instruction material - Market size and forecast 2024-2029
- Chart on Traditional instruction material - Market size and forecast 2024-2029 ($ million)
- Data Table on Traditional instruction material - Market size and forecast 2024-2029 ($ million)
- Chart on Traditional instruction material - Year-over-year growth 2024-2029 (%)
- Data Table on Traditional instruction material - Year-over-year growth 2024-2029 (%)
9.4 Digital instruction material - Market size and forecast 2024-2029
- Chart on Digital instruction material - Market size and forecast 2024-2029 ($ million)
- Data Table on Digital instruction material - Market size and forecast 2024-2029 ($ million)
- Chart on Digital instruction material - Year-over-year growth 2024-2029 (%)
- Data Table on Digital instruction material - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

10 Market Segmentation by Material

10.1 Market segments
- Chart on Material - Market share 2024-2029 (%)
- Data Table on Material - Market share 2024-2029 (%)
10.2 Comparison by Material
- Chart on Comparison by Material
- Data Table on Comparison by Material
10.3 Language arts - Market size and forecast 2024-2029
- Chart on Language arts - Market size and forecast 2024-2029 ($ million)
- Data Table on Language arts - Market size and forecast 2024-2029 ($ million)
- Chart on Language arts - Year-over-year growth 2024-2029 (%)
- Data Table on Language arts - Year-over-year growth 2024-2029 (%)
10.4 Mathematics - Market size and forecast 2024-2029
- Chart on Mathematics - Market size and forecast 2024-2029 ($ million)
- Data Table on Mathematics - Market size and forecast 2024-2029 ($ million)
- Chart on Mathematics - Year-over-year growth 2024-2029 (%)
- Data Table on Mathematics - Year-over-year growth 2024-2029 (%)
10.5 Science - Market size and forecast 2024-2029
- Chart on Science - Market size and forecast 2024-2029 ($ million)
- Data Table on Science - Market size and forecast 2024-2029 ($ million)
- Chart on Science - Year-over-year growth 2024-2029 (%)
- Data Table on Science - Year-over-year growth 2024-2029 (%)
10.6 Social studies - Market size and forecast 2024-2029
- Chart on Social studies - Market size and forecast 2024-2029 ($ million)
- Data Table on Social studies - Market size and forecast 2024-2029 ($ million)
- Chart on Social studies - Year-over-year growth 2024-2029 (%)
- Data Table on Social studies - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Material
- Market opportunity by Material ($ million)
- Data Table on Market opportunity by Material ($ million)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.15 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.17 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Blackboard Inc.
- Blackboard Inc. - Overview
- Blackboard Inc. - Product / Service
- Blackboard Inc. - Key offerings
- SWOT
15.5 Cengage Learning Inc.
- Cengage Learning Inc. - Overview
- Cengage Learning Inc. - Product / Service
- Cengage Learning Inc. - Key offerings
- SWOT
15.6 Discovery Education Inc.
- Discovery Education Inc. - Overview
- Discovery Education Inc. - Product / Service
- Discovery Education Inc. - Key offerings
- SWOT
15.7 Follett Corp.
- Follett Corp. - Overview
- Follett Corp. - Product / Service
- Follett Corp. - Key news
- Follett Corp. - Key offerings
- SWOT
15.8 Gakken Holdings Co. Ltd.
- Gakken Holdings Co. Ltd. - Overview
- Gakken Holdings Co. Ltd. - Product / Service
- Gakken Holdings Co. Ltd. - Key offerings
- SWOT
15.9 Hachette Book Group Inc.
- Hachette Book Group Inc. - Overview
- Hachette Book Group Inc. - Product / Service
- Hachette Book Group Inc. - Key offerings
- SWOT
15.10 Houghton Mifflin Harcourt Co.
- Houghton Mifflin Harcourt Co. - Overview
- Houghton Mifflin Harcourt Co. - Product / Service
- Houghton Mifflin Harcourt Co. - Key news
- Houghton Mifflin Harcourt Co. - Key offerings
- SWOT
15.11 Mastery Education
- Mastery Education - Overview
- Mastery Education - Product / Service
- Mastery Education - Key offerings
- SWOT
15.12 McGraw Hill LLC
- McGraw Hill LLC - Overview
- McGraw Hill LLC - Product / Service
- McGraw Hill LLC - Key news
- McGraw Hill LLC - Key offerings
- SWOT
15.13 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
15.14 Sanoma Corp.
- Sanoma Corp. - Overview
- Sanoma Corp. - Product / Service
- Sanoma Corp. - Key offerings
- SWOT
15.15 Savvas Learning Co. LLC
- Savvas Learning Co. LLC - Overview
- Savvas Learning Co. LLC - Product / Service
- Savvas Learning Co. LLC - Key offerings
- SWOT
15.16 Scholastic Corp.
- Scholastic Corp. - Overview
- Scholastic Corp. - Business segments
- Scholastic Corp. - Key offerings
- Scholastic Corp. - Segment focus
- SWOT
15.17 Springer Verlag GmbH
- Springer Verlag GmbH - Overview
- Springer Verlag GmbH - Business segments
- Springer Verlag GmbH - Key offerings
- Springer Verlag GmbH - Segment focus
- SWOT
15.18 Vista Higher Learning
- Vista Higher Learning - Overview
- Vista Higher Learning - Product / Service
- Vista Higher Learning - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations