Global Marketing Consulting Market 2025-2029

Description

List of Tables

The marketing consulting market is forecasted to grow by USD 40.7 billion during 2024-2029, accelerating at a CAGR of 4.5% during the forecast period. The report on the marketing consulting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising need for improved customer digital experience, custom-made solutions provided by marketing consulting firms, and subscription-based consulting models gaining traction.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	4.2%
CAGR	4.5%
Incremental Value	$40.7 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's marketing consulting market is segmented as below:

By Service

MSMD and IC services
Sales management and development consulting services
Others

By Application

Automotive
Chemicals
Machine industry
Others

By Type

Project-based
Retainer-based
On-demand

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the increasing mergers and acquisitions in global marketing consulting market as one of the prime reasons driving the marketing consulting market growth during the next few years. Also, increasing demand for employees with special skills and changing selection process of consulting firms will lead to sizable demand in the market.

The report on the marketing consulting market covers the following areas:

Marketing Consulting Market sizing
Marketing Consulting Market forecast
Marketing Consulting Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing consulting market vendors that include Accenture PLC, Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche Tohmatsu Ltd., Elixirr International PLC, Ernst and Young Global Ltd., INNOPAY B.V., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. US LLC, YCP Solidiance, and ZS Associates Inc.. Also, the marketing consulting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71542

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Marketing Consulting Market 2019 - 2023
- Historic Market Size - Data Table on Global Marketing Consulting Market 2019 - 2023 ($ billion)
5.2 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ billion)
5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Global Marketing Consulting Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Service

8.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)
8.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
8.3 MSMD and IC services - Market size and forecast 2024-2029
- Chart on MSMD and IC services - Market size and forecast 2024-2029 ($ billion)
- Data Table on MSMD and IC services - Market size and forecast 2024-2029 ($ billion)
- Chart on MSMD and IC services - Year-over-year growth 2024-2029 (%)
- Data Table on MSMD and IC services - Year-over-year growth 2024-2029 (%)
8.4 Sales management and development consulting services - Market size and forecast 2024-2029
- Chart on Sales management and development consulting services - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sales management and development consulting services - Market size and forecast 2024-2029 ($ billion)
- Chart on Sales management and development consulting services - Year-over-year growth 2024-2029 (%)
- Data Table on Sales management and development consulting services - Year-over-year growth 2024-2029 (%)
8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)

9 Market Segmentation by Application

9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
9.3 Automotive - Market size and forecast 2024-2029
- Chart on Automotive - Market size and forecast 2024-2029 ($ billion)
- Data Table on Automotive - Market size and forecast 2024-2029 ($ billion)
- Chart on Automotive - Year-over-year growth 2024-2029 (%)
- Data Table on Automotive - Year-over-year growth 2024-2029 (%)
9.4 Chemicals - Market size and forecast 2024-2029
- Chart on Chemicals - Market size and forecast 2024-2029 ($ billion)
- Data Table on Chemicals - Market size and forecast 2024-2029 ($ billion)
- Chart on Chemicals - Year-over-year growth 2024-2029 (%)
- Data Table on Chemicals - Year-over-year growth 2024-2029 (%)
9.5 Machine industry - Market size and forecast 2024-2029
- Chart on Machine industry - Market size and forecast 2024-2029 ($ billion)
- Data Table on Machine industry - Market size and forecast 2024-2029 ($ billion)
- Chart on Machine industry - Year-over-year growth 2024-2029 (%)
- Data Table on Machine industry - Year-over-year growth 2024-2029 (%)
9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

10 Market Segmentation by Type

10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
10.3 Project-based - Market size and forecast 2024-2029
- Chart on Project-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Project-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Project-based - Year-over-year growth 2024-2029 (%)
- Data Table on Project-based - Year-over-year growth 2024-2029 (%)
10.4 Retainer-based - Market size and forecast 2024-2029
- Chart on Retainer-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retainer-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Retainer-based - Year-over-year growth 2024-2029 (%)
- Data Table on Retainer-based - Year-over-year growth 2024-2029 (%)
10.5 On-demand - Market size and forecast 2024-2029
- Chart on On-demand - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-demand - Market size and forecast 2024-2029 ($ billion)
- Chart on On-demand - Year-over-year growth 2024-2029 (%)
- Data Table on On-demand - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Accenture PLC
- Accenture PLC - Overview
- Accenture PLC - Business segments
- Accenture PLC - Key news
- Accenture PLC - Key offerings
- Accenture PLC - Segment focus
- SWOT
15.5 Alvarez and Marsal Holdings LLC
- Alvarez and Marsal Holdings LLC - Overview
- Alvarez and Marsal Holdings LLC - Product / Service
- Alvarez and Marsal Holdings LLC - Key offerings
- SWOT
15.6 Bain and Co. Inc.
- Bain and Co. Inc. - Overview
- Bain and Co. Inc. - Product / Service
- Bain and Co. Inc. - Key offerings
- SWOT
15.7 BearingPoint Holding BV
- BearingPoint Holding BV - Overview
- BearingPoint Holding BV - Product / Service
- BearingPoint Holding BV - Key offerings
- SWOT
15.8 Boston Consulting Group Inc.
- Boston Consulting Group Inc. - Overview
- Boston Consulting Group Inc. - Product / Service
- Boston Consulting Group Inc. - Key offerings
- SWOT
15.9 Cedar Management Consulting International LLC
- Cedar Management Consulting International LLC - Overview
- Cedar Management Consulting International LLC - Product / Service
- Cedar Management Consulting International LLC - Key offerings
- SWOT
15.10 Deloitte Touche Tohmatsu Ltd.
- Deloitte Touche Tohmatsu Ltd. - Overview
- Deloitte Touche Tohmatsu Ltd. - Product / Service
- Deloitte Touche Tohmatsu Ltd. - Key offerings
- SWOT
15.11 Elixirr International plc
- Elixirr International plc - Overview
- Elixirr International plc - Product / Service
- Elixirr International plc - Key offerings
- SWOT
15.12 Ernst and Young Global Ltd.
- Ernst and Young Global Ltd. - Overview
- Ernst and Young Global Ltd. - Product / Service
- Ernst and Young Global Ltd. - Key offerings
- SWOT
15.13 KPMG International Ltd.
- KPMG International Ltd. - Overview
- KPMG International Ltd. - Product / Service
- KPMG International Ltd. - Key offerings
- SWOT
15.14 McKinsey and Co.
- McKinsey and Co. - Overview
- McKinsey and Co. - Product / Service
- McKinsey and Co. - Key offerings
- SWOT
15.15 Nextcontinent
- Nextcontinent - Overview
- Nextcontinent - Product / Service
- Nextcontinent - Key offerings
- SWOT
15.16 OC and C Strategy Consultants
- OC and C Strategy Consultants - Overview
- OC and C Strategy Consultants - Product / Service
- OC and C Strategy Consultants - Key offerings
- SWOT
15.17 PricewaterhouseCoopers LLP
- PricewaterhouseCoopers LLP - Overview
- PricewaterhouseCoopers LLP - Product / Service
- PricewaterhouseCoopers LLP - Key offerings
- SWOT
15.18 The Nielsen Co. US LLC
- The Nielsen Co. US LLC - Overview
- The Nielsen Co. US LLC - Product / Service
- The Nielsen Co. US LLC - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations