Global Social Media Analytics Market 2025-2029

Description

The social media analytics market is forecasted to grow by USD 21196.7 million during 2024-2029, accelerating at a CAGR of 35.2% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and CRM.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	27.6%
CAGR	35.2%
Incremental Value	$21196.7 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social media analytics market is segmented as below:

By End-user

Retail
Government
Media and entertainment
Travel
Others

By Application

Sales and marketing management
Customer experience management
Competitive intelligence
Risk management
Public safety and law enforcement

By Deployment

On-premises
Cloud

By Type

Predictive analytics
Prescriptive analytics
Descriptive analytics
Diagnostics analytics

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.

The report on the social media analytics market covers the following areas:

Social Media Analytics Market sizing
Social Media Analytics Market forecast
Social Media Analytics Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., Oracle Corp., Quid, Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR45334

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Social Media Analytics Market 2019 - 2023
- Historic Market Size - Data Table on Global Social Media Analytics Market 2019 - 2023 ($ million)
5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.5 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global Social Media Analytics Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ million)
- Data Table on Retail - Market size and forecast 2024-2029 ($ million)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
8.4 Government - Market size and forecast 2024-2029
- Chart on Government - Market size and forecast 2024-2029 ($ million)
- Data Table on Government - Market size and forecast 2024-2029 ($ million)
- Chart on Government - Year-over-year growth 2024-2029 (%)
- Data Table on Government - Year-over-year growth 2024-2029 (%)
8.5 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ million)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ million)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
8.6 Travel - Market size and forecast 2024-2029
- Chart on Travel - Market size and forecast 2024-2029 ($ million)
- Data Table on Travel - Market size and forecast 2024-2029 ($ million)
- Chart on Travel - Year-over-year growth 2024-2029 (%)
- Data Table on Travel - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Application

9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
9.3 Sales and marketing management - Market size and forecast 2024-2029
- Chart on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
- Data Table on Sales and marketing management - Market size and forecast 2024-2029 ($ million)
- Chart on Sales and marketing management - Year-over-year growth 2024-2029 (%)
- Data Table on Sales and marketing management - Year-over-year growth 2024-2029 (%)
9.4 Customer experience management - Market size and forecast 2024-2029
- Chart on Customer experience management - Market size and forecast 2024-2029 ($ million)
- Data Table on Customer experience management - Market size and forecast 2024-2029 ($ million)
- Chart on Customer experience management - Year-over-year growth 2024-2029 (%)
- Data Table on Customer experience management - Year-over-year growth 2024-2029 (%)
9.5 Competitive intelligence - Market size and forecast 2024-2029
- Chart on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
- Data Table on Competitive intelligence - Market size and forecast 2024-2029 ($ million)
- Chart on Competitive intelligence - Year-over-year growth 2024-2029 (%)
- Data Table on Competitive intelligence - Year-over-year growth 2024-2029 (%)
9.6 Risk management - Market size and forecast 2024-2029
- Chart on Risk management - Market size and forecast 2024-2029 ($ million)
- Data Table on Risk management - Market size and forecast 2024-2029 ($ million)
- Chart on Risk management - Year-over-year growth 2024-2029 (%)
- Data Table on Risk management - Year-over-year growth 2024-2029 (%)
9.7 Public safety and law enforcement - Market size and forecast 2024-2029
- Chart on Public safety and law enforcement - Market size and forecast 2024-2029 ($ million)
- Data Table on Public safety and law enforcement - Market size and forecast 2024-2029 ($ million)
- Chart on Public safety and law enforcement - Year-over-year growth 2024-2029 (%)
- Data Table on Public safety and law enforcement - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

10 Market Segmentation by Deployment

10.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
10.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
10.3 On-premises - Market size and forecast 2024-2029
- Chart on On-premises - Market size and forecast 2024-2029 ($ million)
- Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
- Chart on On-premises - Year-over-year growth 2024-2029 (%)
- Data Table on On-premises - Year-over-year growth 2024-2029 (%)
10.4 Cloud - Market size and forecast 2024-2029
- Chart on Cloud - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

11 Market Segmentation by Type

11.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
11.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
11.3 Predictive analytics - Market size and forecast 2024-2029
- Chart on Predictive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Predictive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Predictive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Predictive analytics - Year-over-year growth 2024-2029 (%)
11.4 Prescriptive analytics - Market size and forecast 2024-2029
- Chart on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Prescriptive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Prescriptive analytics - Year-over-year growth 2024-2029 (%)
11.5 Descriptive analytics - Market size and forecast 2024-2029
- Chart on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Descriptive analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Descriptive analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Descriptive analytics - Year-over-year growth 2024-2029 (%)
11.6 Diagnostics analytics - Market size and forecast 2024-2029
- Chart on Diagnostics analytics - Market size and forecast 2024-2029 ($ million)
- Data Table on Diagnostics analytics - Market size and forecast 2024-2029 ($ million)
- Chart on Diagnostics analytics - Year-over-year growth 2024-2029 (%)
- Data Table on Diagnostics analytics - Year-over-year growth 2024-2029 (%)
11.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
13.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
13.13 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
13.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
13.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
16.5 Agorapulse SAS
- Agorapulse SAS - Overview
- Agorapulse SAS - Product / Service
- Agorapulse SAS - Key offerings
- SWOT
16.6 Cision US Inc.
- Cision US Inc. - Overview
- Cision US Inc. - Product / Service
- Cision US Inc. - Key offerings
- SWOT
16.7 Digimind
- Digimind - Overview
- Digimind - Product / Service
- Digimind - Key offerings
- SWOT
16.8 GoodData Corp.
- GoodData Corp. - Overview
- GoodData Corp. - Product / Service
- GoodData Corp. - Key offerings
- SWOT
16.9 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
16.10 Khoros LLC
- Khoros LLC - Overview
- Khoros LLC - Product / Service
- Khoros LLC - Key offerings
- SWOT
16.11 Meltwater NV
- Meltwater NV - Overview
- Meltwater NV - Product / Service
- Meltwater NV - Key news
- Meltwater NV - Key offerings
- SWOT
16.12 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
16.13 Quid
- Quid - Overview
- Quid - Product / Service
- Quid - Key offerings
- SWOT
16.14 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
16.15 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT
16.16 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
- SWOT
16.17 Sprout Social Inc.
- Sprout Social Inc. - Overview
- Sprout Social Inc. - Product / Service
- Sprout Social Inc. - Key offerings
- SWOT
16.18 Talkwalker Sarl
- Talkwalker Sarl - Overview
- Talkwalker Sarl - Product / Service
- Talkwalker Sarl - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations