Retail Market in Vietnam 2025-2029

Description

List of Tables

The retail market in Vietnam is forecasted to grow by USD 278.7 billion during 2024-2029, accelerating at a CAGR of 14.7% during the forecast period. The report on the retail market in Vietnam provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for convenience food products, expansion of retail landscape in Vietnam, and growing popularity of private-label brands.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.6%
CAGR	14.7%
Incremental Value	$278.7 bn

Technavio's retail market in Vietnam is segmented as below:

By Distribution Channel

Offline
Online

By Type

Grocery
Electronics and appliances
Home and garden
Health and beauty
Others

By Channel

Cash
Digital payment
Buy now pay later (BNPL)

By Geographical Landscape

APAC

This study identifies the emergence of urban lifestyles in Vietnam as one of the prime reasons driving the retail market in Vietnam growth during the next few years. Also, rising market activities by retailers and growing preference for local brands will lead to sizable demand in the market.

The report on the retail market in Vietnam covers the following areas:

Retail Market in Vietnam sizing
Retail Market in Vietnam forecast
Retail Market in Vietnam industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail market in Vietnam vendors that include 7 Eleven Inc., AEON CO. LTD., Berli Jucker Public Co. Ltd., Central Retail Corp., Charoen Pokphand Foods PCL, Circle K, E Mart Co. Ltd., FPT Retail Joint Stock Co., Lotte Shopping Plaza Vietnam Co. Ltd., Masan Group, MM Mega Market Vietnam, Mobile World Investment Joint Stock Co., Saigon Union of Trading Cooperatives, and SPAR International. Also, the retail market in Vietnam analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR72289

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Vietnam - Market size and forecast 2024-2029 ($ billion)
- Data Table on Vietnam - Market size and forecast 2024-2029 ($ billion)
- Chart on Vietnam: Year-over-year growth 2024-2029 (%)
- Data Table on Vietnam: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Retail Market in Vietnam 2019 - 2023
- Historic Market Size - Data Table on Retail Market in Vietnam 2019 - 2023 ($ billion)
5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on Retail Market in Vietnam

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Grocery - Market size and forecast 2024-2029
- Chart on Grocery - Market size and forecast 2024-2029 ($ billion)
- Data Table on Grocery - Market size and forecast 2024-2029 ($ billion)
- Chart on Grocery - Year-over-year growth 2024-2029 (%)
- Data Table on Grocery - Year-over-year growth 2024-2029 (%)
9.4 Electronics and appliances - Market size and forecast 2024-2029
- Chart on Electronics and appliances - Market size and forecast 2024-2029 ($ billion)
- Data Table on Electronics and appliances - Market size and forecast 2024-2029 ($ billion)
- Chart on Electronics and appliances - Year-over-year growth 2024-2029 (%)
- Data Table on Electronics and appliances - Year-over-year growth 2024-2029 (%)
9.5 Home and garden - Market size and forecast 2024-2029
- Chart on Home and garden - Market size and forecast 2024-2029 ($ billion)
- Data Table on Home and garden - Market size and forecast 2024-2029 ($ billion)
- Chart on Home and garden - Year-over-year growth 2024-2029 (%)
- Data Table on Home and garden - Year-over-year growth 2024-2029 (%)
9.6 Health and beauty - Market size and forecast 2024-2029
- Chart on Health and beauty - Market size and forecast 2024-2029 ($ billion)
- Data Table on Health and beauty - Market size and forecast 2024-2029 ($ billion)
- Chart on Health and beauty - Year-over-year growth 2024-2029 (%)
- Data Table on Health and beauty - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Market Segmentation by Channel

10.1 Market segments
- Chart on Channel - Market share 2024-2029 (%)
- Data Table on Channel - Market share 2024-2029 (%)
10.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
10.3 Cash - Market size and forecast 2024-2029
- Chart on Cash - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cash - Market size and forecast 2024-2029 ($ billion)
- Chart on Cash - Year-over-year growth 2024-2029 (%)
- Data Table on Cash - Year-over-year growth 2024-2029 (%)
10.4 Digital payment - Market size and forecast 2024-2029
- Chart on Digital payment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Digital payment - Market size and forecast 2024-2029 ($ billion)
- Chart on Digital payment - Year-over-year growth 2024-2029 (%)
- Data Table on Digital payment - Year-over-year growth 2024-2029 (%)
10.5 Buy now pay later (BNPL) - Market size and forecast 2024-2029
- Chart on Buy now pay later (BNPL) - Market size and forecast 2024-2029 ($ billion)
- Data Table on Buy now pay later (BNPL) - Market size and forecast 2024-2029 ($ billion)
- Chart on Buy now pay later (BNPL) - Year-over-year growth 2024-2029 (%)
- Data Table on Buy now pay later (BNPL) - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Channel
- Market opportunity by Channel ($ billion)
- Data Table on Market opportunity by Channel ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
- 7 Eleven Inc.
- 7 Eleven Inc. - Overview
- 7 Eleven Inc. - Product / Service
- 7 Eleven Inc. - Key offerings
- SWOT
14.5 AEON CO. LTD.
- AEON CO. LTD. - Overview
- AEON CO. LTD. - Business segments
- AEON CO. LTD. - Key offerings
- AEON CO. LTD. - Segment focus
- SWOT
14.6 Berli Jucker Public Co. Ltd.
- Berli Jucker Public Co. Ltd. - Overview
- Berli Jucker Public Co. Ltd. - Business segments
- Berli Jucker Public Co. Ltd. - Key news
- Berli Jucker Public Co. Ltd. - Key offerings
- Berli Jucker Public Co. Ltd. - Segment focus
- SWOT
14.7 Central Retail Corp.
- Central Retail Corp. - Overview
- Central Retail Corp. - Business segments
- Central Retail Corp. - Key offerings
- Central Retail Corp. - Segment focus
- SWOT
14.8 Charoen Pokphand Foods PCL
- Charoen Pokphand Foods PCL - Overview
- Charoen Pokphand Foods PCL - Business segments
- Charoen Pokphand Foods PCL - Key news
- Charoen Pokphand Foods PCL - Key offerings
- Charoen Pokphand Foods PCL - Segment focus
- SWOT
14.9 Circle K
- Circle K - Overview
- Circle K - Product / Service
- Circle K - Key offerings
- SWOT
14.10 E Mart Co. Ltd.
- E Mart Co. Ltd. - Overview
- E Mart Co. Ltd. - Product / Service
- E Mart Co. Ltd. - Key offerings
- SWOT
14.11 FPT Retail Joint Stock Co.
- FPT Retail Joint Stock Co. - Overview
- FPT Retail Joint Stock Co. - Product / Service
- FPT Retail Joint Stock Co. - Key offerings
- SWOT
14.12 Lotte Shopping Plaza Vietnam Co. Ltd.
- Lotte Shopping Plaza Vietnam Co. Ltd. - Overview
- Lotte Shopping Plaza Vietnam Co. Ltd. - Product / Service
- Lotte Shopping Plaza Vietnam Co. Ltd. - Key offerings
- SWOT
14.13 Masan Group
- Masan Group - Overview
- Masan Group - Business segments
- Masan Group - Key offerings
- Masan Group - Segment focus
- SWOT
14.14 MM Mega Market Vietnam
- MM Mega Market Vietnam - Overview
- MM Mega Market Vietnam - Product / Service
- MM Mega Market Vietnam - Key offerings
- SWOT
14.15 Mobile World Investment Joint Stock Co.
- Mobile World Investment Joint Stock Co. - Overview
- Mobile World Investment Joint Stock Co. - Business segments
- Mobile World Investment Joint Stock Co. - Key offerings
- Mobile World Investment Joint Stock Co. - Segment focus
- SWOT
14.16 Saigon Union of Trading Cooperatives
- Saigon Union of Trading Cooperatives - Overview
- Saigon Union of Trading Cooperatives - Product / Service
- Saigon Union of Trading Cooperatives - Key offerings
- SWOT
14.17 SPAR International
- SPAR International - Overview
- SPAR International - Product / Service
- SPAR International - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations