Global Toy Market 2025-2029

Description

List of Tables

The toy market is forecasted to grow by USD 28.3 billion during 2024-2029, accelerating at a CAGR of 4.4% during the forecast period. The report on the toy market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing personal disposable income and rising middle-class population, rise in online sales of toys, and increasing popularity of toy gifting culture.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	4.3%
CAGR	4.4%
Incremental Value	$28.3 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's toy market is segmented as below:

By Product

Outdoor toys and dolls
Building sets and puzzles
Action figures and vehicles
Others

By Distribution Channel

Offline
Online

By Age Group

Infants and toddlers
Kids
Teenagers

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the rising popularity of construction toys as one of the prime reasons driving the toy market growth during the next few years. Also, introduction of eco-friendly toys and increasing adoption of multi-channel marketing and promotional strategies by market vendors will lead to sizable demand in the market.

The report on the toy market covers the following areas:

Toy Market sizing
Toy Market forecast
Toy Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toy market vendors that include Aoshima Bunka Kyozai Co. Ltd., Bandai Namco Holdings Inc., BASIC FUN Inc., Clementoni Spa, Dream International Ltd., geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., LEGO System AS, Mattel Inc., Mindware Inc., Moose Enterprise Pty. Ltd., Pegasus Toykraft Pvt. Ltd., Ravensburger AG, Spin Master Corp., The Walt Disney Co., Takara Tomy Co. Ltd., Tru Kids Brand, and VTech Holdings Ltd.. Also, the toy market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71458

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Age Group
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Toy Market 2019 - 2023
- Historic Market Size - Data Table on Global Toy Market 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Age Group segment analysis 2019 - 2023
- Historic Market Size - Age Group Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on global toy market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Outdoor toys and dolls - Market size and forecast 2024-2029
- Chart on Outdoor toys and dolls - Market size and forecast 2024-2029 ($ billion)
- Data Table on Outdoor toys and dolls - Market size and forecast 2024-2029 ($ billion)
- Chart on Outdoor toys and dolls - Year-over-year growth 2024-2029 (%)
- Data Table on Outdoor toys and dolls - Year-over-year growth 2024-2029 (%)
8.4 Building sets and puzzles - Market size and forecast 2024-2029
- Chart on Building sets and puzzles - Market size and forecast 2024-2029 ($ billion)
- Data Table on Building sets and puzzles - Market size and forecast 2024-2029 ($ billion)
- Chart on Building sets and puzzles - Year-over-year growth 2024-2029 (%)
- Data Table on Building sets and puzzles - Year-over-year growth 2024-2029 (%)
8.5 Action figures and vehicles - Market size and forecast 2024-2029
- Chart on Action figures and vehicles - Market size and forecast 2024-2029 ($ billion)
- Data Table on Action figures and vehicles - Market size and forecast 2024-2029 ($ billion)
- Chart on Action figures and vehicles - Year-over-year growth 2024-2029 (%)
- Data Table on Action figures and vehicles - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Age Group

10.1 Market segments
- Chart on Age Group - Market share 2024-2029 (%)
- Data Table on Age Group - Market share 2024-2029 (%)
10.2 Comparison by Age Group
- Chart on Comparison by Age Group
- Data Table on Comparison by Age Group
10.3 Infants and toddlers - Market size and forecast 2024-2029
- Chart on Infants and toddlers - Market size and forecast 2024-2029 ($ billion)
- Data Table on Infants and toddlers - Market size and forecast 2024-2029 ($ billion)
- Chart on Infants and toddlers - Year-over-year growth 2024-2029 (%)
- Data Table on Infants and toddlers - Year-over-year growth 2024-2029 (%)
10.4 Kids - Market size and forecast 2024-2029
- Chart on Kids - Market size and forecast 2024-2029 ($ billion)
- Data Table on Kids - Market size and forecast 2024-2029 ($ billion)
- Chart on Kids - Year-over-year growth 2024-2029 (%)
- Data Table on Kids - Year-over-year growth 2024-2029 (%)
10.5 Teenagers - Market size and forecast 2024-2029
- Chart on Teenagers - Market size and forecast 2024-2029 ($ billion)
- Data Table on Teenagers - Market size and forecast 2024-2029 ($ billion)
- Chart on Teenagers - Year-over-year growth 2024-2029 (%)
- Data Table on Teenagers - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by Age Group
- Market opportunity by Age Group ($ billion)
- Data Table on Market opportunity by Age Group ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Aoshima Bunka Kyozai Co. Ltd.
- Aoshima Bunka Kyozai Co. Ltd. - Overview
- Aoshima Bunka Kyozai Co. Ltd. - Product / Service
- Aoshima Bunka Kyozai Co. Ltd. - Key offerings
- SWOT
15.5 Bandai Namco Holdings Inc.
- Bandai Namco Holdings Inc. - Overview
- Bandai Namco Holdings Inc. - Business segments
- Bandai Namco Holdings Inc. - Key offerings
- Bandai Namco Holdings Inc. - Segment focus
- SWOT
15.6 BASIC FUN Inc.
- BASIC FUN Inc. - Overview
- BASIC FUN Inc. - Product / Service
- BASIC FUN Inc. - Key offerings
- SWOT
15.7 Clementoni Spa
- Clementoni Spa - Overview
- Clementoni Spa - Product / Service
- Clementoni Spa - Key offerings
- SWOT
15.8 Dream International Ltd.
- Dream International Ltd. - Overview
- Dream International Ltd. - Product / Service
- Dream International Ltd. - Key offerings
- SWOT
15.9 geobra Brandstatter Stiftung and Co. KG
- geobra Brandstatter Stiftung and Co. KG - Overview
- geobra Brandstatter Stiftung and Co. KG - Product / Service
- geobra Brandstatter Stiftung and Co. KG - Key offerings
- SWOT
15.10 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
- SWOT
15.11 JAKKS Pacific Inc.
- JAKKS Pacific Inc. - Overview
- JAKKS Pacific Inc. - Business segments
- JAKKS Pacific Inc. - Key offerings
- JAKKS Pacific Inc. - Segment focus
- SWOT
15.12 Kids2 Inc.
- Kids2 Inc. - Overview
- Kids2 Inc. - Product / Service
- Kids2 Inc. - Key offerings
- SWOT
15.13 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key news
- LEGO System AS - Key offerings
- SWOT
15.14 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key news
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
15.15 Mindware Inc.
- Mindware Inc. - Overview
- Mindware Inc. - Product / Service
- Mindware Inc. - Key offerings
- SWOT
15.16 Moose Enterprise Pty. Ltd.
- Moose Enterprise Pty. Ltd. - Overview
- Moose Enterprise Pty. Ltd. - Product / Service
- Moose Enterprise Pty. Ltd. - Key offerings
- SWOT
15.17 Pegasus Toykraft Pvt. Ltd.
- Pegasus Toykraft Pvt. Ltd. - Overview
- Pegasus Toykraft Pvt. Ltd. - Product / Service
- Pegasus Toykraft Pvt. Ltd. - Key offerings
- SWOT
15.18 Ravensburger AG
- Ravensburger AG - Overview
- Ravensburger AG - Product / Service
- Ravensburger AG - Key news
- Ravensburger AG - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations