Toys Market in Europe 2025-2029

Description

List of Tables

The toys market in europe is forecasted to grow by USD 10.39 bn during 2024-2029, accelerating at a CAGR of 4.7% during the forecast period. The report on the toys market in europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by expanding product portfolio influencing product premiumization, rising emergence of eco-friendly toys, and presence of toy gifting culture in the region.

Technavio's toys market in europe is segmented as below:

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	4.3%
CAGR	4.7%
Incremental Value	$10.39 bn

By Product

Activity toys and accessories
Soft toys and accessories
Outdoor and vehicle toys
Games and puzzles
Others

By Distribution Channel

Specialty stores
E-retailers
Hypermarkets
Department stores

By Geographical Landscape

Europe

This study identifies the increasing number of strategic alliances as one of the prime reasons driving the toys market in europe growth during the next few years. Also, rising popularity of construction toys and increasing marketing initiatives will lead to sizable demand in the market.

The report on the toys market in europe covers the following areas:

Toys Market in Europe sizing
Toys Market in Europe forecast
Toys Market in Europe industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys market in europe vendors that include 4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., HABA Sales GmbH and Co. KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group GmbH, Thames and Kosmos LLC, Takara Tomy Co. Ltd., The Toy Co., Theo Klein GmbH, Vivid Imaginations UK, and VTech Holdings Ltd.. Also, the toys market in europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40573

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)

5 Historic Market Size

5.1 Toys Market in Europe 2019 - 2023
- Historic Market Size - Data Table on Toys Market in Europe 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on the toys market in Europe

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Activity toys and accessories - Market size and forecast 2024-2029
- Chart on Activity toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Data Table on Activity toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Chart on Activity toys and accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Activity toys and accessories - Year-over-year growth 2024-2029 (%)
8.4 Soft toys and accessories - Market size and forecast 2024-2029
- Chart on Soft toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Data Table on Soft toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Chart on Soft toys and accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Soft toys and accessories - Year-over-year growth 2024-2029 (%)
8.5 Outdoor and vehicle toys - Market size and forecast 2024-2029
- Chart on Outdoor and vehicle toys - Market size and forecast 2024-2029 ($ billion)
- Data Table on Outdoor and vehicle toys - Market size and forecast 2024-2029 ($ billion)
- Chart on Outdoor and vehicle toys - Year-over-year growth 2024-2029 (%)
- Data Table on Outdoor and vehicle toys - Year-over-year growth 2024-2029 (%)
8.6 Games and puzzles - Market size and forecast 2024-2029
- Chart on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
- Data Table on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
- Chart on Games and puzzles - Year-over-year growth 2024-2029 (%)
- Data Table on Games and puzzles - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Specialty stores - Market size and forecast 2024-2029
- Chart on Specialty stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Specialty stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Specialty stores - Year-over-year growth 2024-2029 (%)
- Data Table on Specialty stores - Year-over-year growth 2024-2029 (%)
9.4 E-retailers - Market size and forecast 2024-2029
- Chart on E-retailers - Market size and forecast 2024-2029 ($ billion)
- Data Table on E-retailers - Market size and forecast 2024-2029 ($ billion)
- Chart on E-retailers - Year-over-year growth 2024-2029 (%)
- Data Table on E-retailers - Year-over-year growth 2024-2029 (%)
9.5 Hypermarkets - Market size and forecast 2024-2029
- Chart on Hypermarkets - Market size and forecast 2024-2029 ($ billion)
- Data Table on Hypermarkets - Market size and forecast 2024-2029 ($ billion)
- Chart on Hypermarkets - Year-over-year growth 2024-2029 (%)
- Data Table on Hypermarkets - Year-over-year growth 2024-2029 (%)
9.6 Department stores - Market size and forecast 2024-2029
- Chart on Department stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Department stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Department stores - Year-over-year growth 2024-2029 (%)
- Data Table on Department stores - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape - 2024-2029 (%)
- Data Table on Market share By Geographical Landscape - 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.4 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.5 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.6 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.7 Rest of Europe - Market size and forecast 2024-2029
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Table on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Clementoni Spa
- Clementoni Spa - Overview
- Clementoni Spa - Product / Service
- Clementoni Spa - Key offerings
- SWOT
14.5 Evertoys
- Evertoys - Overview
- Evertoys - Product / Service
- Evertoys - Key offerings
- SWOT
14.6 First Celtic Toys and Learning Ltd.
- First Celtic Toys and Learning Ltd. - Overview
- First Celtic Toys and Learning Ltd. - Product / Service
- First Celtic Toys and Learning Ltd. - Key offerings
- SWOT
14.7 HABA Sales GmbH and Co. KG
- HABA Sales GmbH and Co. KG - Overview
- HABA Sales GmbH and Co. KG - Product / Service
- HABA Sales GmbH and Co. KG - Key offerings
- SWOT
14.8 Hamleys of London Ltd.
- Hamleys of London Ltd. - Overview
- Hamleys of London Ltd. - Product / Service
- Hamleys of London Ltd. - Key offerings
- SWOT
14.9 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
- SWOT
14.10 JWS Europe Ltd.
- JWS Europe Ltd. - Overview
- JWS Europe Ltd. - Product / Service
- JWS Europe Ltd. - Key offerings
- SWOT
14.11 Learning Resources Ltd.
- Learning Resources Ltd. - Overview
- Learning Resources Ltd. - Product / Service
- Learning Resources Ltd. - Key offerings
- SWOT
14.12 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key news
- LEGO System AS - Key offerings
- SWOT
14.13 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key news
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
14.14 Simba Dickie Group GmbH
- Simba Dickie Group GmbH - Overview
- Simba Dickie Group GmbH - Product / Service
- Simba Dickie Group GmbH - Key offerings
- SWOT
14.15 Thames and Kosmos LLC
- Thames and Kosmos LLC - Overview
- Thames and Kosmos LLC - Product / Service
- Thames and Kosmos LLC - Key offerings
- SWOT
14.16 Takara Tomy Co. Ltd.
- Takara Tomy Co. Ltd. - Overview
- Takara Tomy Co. Ltd. - Product / Service
- Takara Tomy Co. Ltd. - Key offerings
- SWOT
14.17 Theo Klein GmbH
- Theo Klein GmbH - Overview
- Theo Klein GmbH - Product / Service
- Theo Klein GmbH - Key offerings
- SWOT
14.18 Vivid Imaginations UK
- Vivid Imaginations UK - Overview
- Vivid Imaginations UK - Product / Service
- Vivid Imaginations UK - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations