Global Tissue Paper Market 2025-2029

The tissue paper market is forecasted to grow by USD 30 bn during 2024-2029, accelerating at a CAGR of 5.7% during the forecast period. The report on the tissue paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing concerns about health and hygiene in developing economies, rise in hospitalizations and healthcare expenditure, and adoption of multiple marketing and promotional strategies by key competitors.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	5%
CAGR	5.7%
Incremental Value	$30 bn

Technavio's tissue paper market is segmented as below:

By Application

Commercial
Residential

By Distribution Channel

Hypermarkets and supermarkets
Convenience stores
Online retail
Drug and pharmacy stores

By Product

Toilet paper
Facial tissue
Paper towel
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing adoption of e-commerce as one of the prime reasons driving the tissue paper market growth during the next few years. Also, focus on product premiumization and strong growth of private-label tissue paper brands will lead to sizable demand in the market.

The report on the tissue paper market covers the following areas:

Tissue Paper Market sizing
Tissue Paper Market forecast
Tissue Paper Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tissue paper market vendors that include Amazon.com Inc., American Paper Converting Inc., Asia Pulp and Paper APP Sinar Mas, Carmen Tissues SAE, Cascades Inc., Clearwater Paper Corp., Empresas CMPC S.A., Hengan International Group Co. Ltd., JUKEBOXPRINT.COM INC., Kimberly Clark Corp., Koch Industries Inc., Kruger Inc., METSA GROUP, MPI Papermills Inc., Paper Mart, Sofidel Group, The Procter and Gamble Co., The SCA Group LLC, Unicharm Corp., and Unilever PLC. Also, the tissue paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41489

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Tissue Paper Market 2019 - 2023
- Historic Market Size - Data Table on Global Tissue Paper Market 2019 - 2023 ($ billion)
5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 AI impact on global tissue paper market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
8.3 Commercial - Market size and forecast 2024-2029
- Chart on Commercial - Market size and forecast 2024-2029 ($ billion)
- Data Table on Commercial - Market size and forecast 2024-2029 ($ billion)
- Chart on Commercial - Year-over-year growth 2024-2029 (%)
- Data Table on Commercial - Year-over-year growth 2024-2029 (%)
8.4 Residential - Market size and forecast 2024-2029
- Chart on Residential - Market size and forecast 2024-2029 ($ billion)
- Data Table on Residential - Market size and forecast 2024-2029 ($ billion)
- Chart on Residential - Year-over-year growth 2024-2029 (%)
- Data Table on Residential - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Distribution Channel

9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
9.3 Hypermarkets and supermarkets - Market size and forecast 2024-2029
- Chart on Hypermarkets and supermarkets - Market size and forecast 2024-2029 ($ billion)
- Data Table on Hypermarkets and supermarkets - Market size and forecast 2024-2029 ($ billion)
- Chart on Hypermarkets and supermarkets - Year-over-year growth 2024-2029 (%)
- Data Table on Hypermarkets and supermarkets - Year-over-year growth 2024-2029 (%)
9.4 Convenience stores - Market size and forecast 2024-2029
- Chart on Convenience stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Convenience stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Convenience stores - Year-over-year growth 2024-2029 (%)
- Data Table on Convenience stores - Year-over-year growth 2024-2029 (%)
9.5 Online retail - Market size and forecast 2024-2029
- Chart on Online retail - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online retail - Market size and forecast 2024-2029 ($ billion)
- Chart on Online retail - Year-over-year growth 2024-2029 (%)
- Data Table on Online retail - Year-over-year growth 2024-2029 (%)
9.6 Drug and pharmacy stores - Market size and forecast 2024-2029
- Chart on Drug and pharmacy stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Drug and pharmacy stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Drug and pharmacy stores - Year-over-year growth 2024-2029 (%)
- Data Table on Drug and pharmacy stores - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Product

10.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
10.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
10.3 Toilet paper - Market size and forecast 2024-2029
- Chart on Toilet paper - Market size and forecast 2024-2029 ($ billion)
- Data Table on Toilet paper - Market size and forecast 2024-2029 ($ billion)
- Chart on Toilet paper - Year-over-year growth 2024-2029 (%)
- Data Table on Toilet paper - Year-over-year growth 2024-2029 (%)
10.4 Facial tissue - Market size and forecast 2024-2029
- Chart on Facial tissue - Market size and forecast 2024-2029 ($ billion)
- Data Table on Facial tissue - Market size and forecast 2024-2029 ($ billion)
- Chart on Facial tissue - Year-over-year growth 2024-2029 (%)
- Data Table on Facial tissue - Year-over-year growth 2024-2029 (%)
10.5 Paper towel - Market size and forecast 2024-2029
- Chart on Paper towel - Market size and forecast 2024-2029 ($ billion)
- Data Table on Paper towel - Market size and forecast 2024-2029 ($ billion)
- Chart on Paper towel - Year-over-year growth 2024-2029 (%)
- Data Table on Paper towel - Year-over-year growth 2024-2029 (%)
10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 American Paper Converting Inc.
- American Paper Converting Inc. - Overview
- American Paper Converting Inc. - Product / Service
- American Paper Converting Inc. - Key offerings
- SWOT
15.5 Asia Pulp and Paper APP Sinar Mas
- Asia Pulp and Paper APP Sinar Mas - Overview
- Asia Pulp and Paper APP Sinar Mas - Product / Service
- Asia Pulp and Paper APP Sinar Mas - Key offerings
- SWOT
15.6 Carmen Tissues SAE
- Carmen Tissues SAE - Overview
- Carmen Tissues SAE - Product / Service
- Carmen Tissues SAE - Key offerings
- SWOT
15.7 Cascades Inc.
- Cascades Inc. - Overview
- Cascades Inc. - Business segments
- Cascades Inc. - Key offerings
- Cascades Inc. - Segment focus
- SWOT
15.8 Clearwater Paper Corp.
- Clearwater Paper Corp. - Overview
- Clearwater Paper Corp. - Business segments
- Clearwater Paper Corp. - Key offerings
- Clearwater Paper Corp. - Segment focus
- SWOT
15.9 Empresas CMPC S.A.
- Empresas CMPC S.A. - Overview
- Empresas CMPC S.A. - Business segments
- Empresas CMPC S.A. - Key offerings
- Empresas CMPC S.A. - Segment focus
- SWOT
15.10 Hengan International Group Co. Ltd.
- Hengan International Group Co. Ltd. - Overview
- Hengan International Group Co. Ltd. - Business segments
- Hengan International Group Co. Ltd. - Key offerings
- Hengan International Group Co. Ltd. - Segment focus
- SWOT
15.11 JUKEBOXPRINT.COM INC.
- JUKEBOXPRINT.COM INC. - Overview
- JUKEBOXPRINT.COM INC. - Product / Service
- JUKEBOXPRINT.COM INC. - Key offerings
- SWOT
15.12 Kimberly Clark Corp.
- Kimberly Clark Corp. - Overview
- Kimberly Clark Corp. - Business segments
- Kimberly Clark Corp. - Key news
- Kimberly Clark Corp. - Key offerings
- Kimberly Clark Corp. - Segment focus
- SWOT
15.13 Koch Industries Inc.
- Koch Industries Inc. - Overview
- Koch Industries Inc. - Product / Service
- Koch Industries Inc. - Key offerings
- SWOT
15.14 Kruger Inc.
- Kruger Inc. - Overview
- Kruger Inc. - Product / Service
- Kruger Inc. - Key offerings
- SWOT
15.15 Paper Mart
- Paper Mart - Overview
- Paper Mart - Product / Service
- Paper Mart - Key offerings
- SWOT
15.16 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
- SWOT
15.17 The SCA Group LLC
- The SCA Group LLC - Overview
- The SCA Group LLC - Business segments
- The SCA Group LLC - Key offerings
- The SCA Group LLC - Segment focus
- SWOT
15.18 Unicharm Corp.
- Unicharm Corp. - Overview
- Unicharm Corp. - Business segments
- Unicharm Corp. - Key offerings
- Unicharm Corp. - Segment focus
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations