Global Alternative Credentials Market for Higher Education 2025-2029

List of Tables

Alternative Credentials Market For Higher Education 2025-2029

The alternative credentials market for higher education is forecasted to grow by USD 1837.3 mn during 2024-2029, accelerating at a CAGR of 15.3% during the forecast period. The report on the alternative credentials market for higher education provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by widening skills gap, inefficiency of traditional degree programs, and availability of open educational resources.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	13.3%
CAGR	15.3%
Incremental Value	$1837.3 mn

Technavio's alternative credentials market for higher education is segmented as below:

By Product

Non-credit training courses
Non-credit certificate programs
Digital badges
Competency-based education
Boot camps

By Type

Online
Blended
Face to face

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the rise in non-traditional offerings as one of the prime reasons driving the alternative credentials market for higher education growth during the next few years. Also, rising acceptance of digital badges and growing prominence of alternative credentialing through m-learning will lead to sizable demand in the market.

The report on the alternative credentials market for higher education covers the following areas:

Alternative Credentials Market For Higher Education sizing
Alternative Credentials Market For Higher Education forecast
Alternative Credentials Market For Higher Education industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading alternative credentials market for higher education vendors that include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX. Also, the alternative credentials market for higher education analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43906

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Alternative Credentials Market For Higher Education 2019 - 2023
- Historic Market Size - Data Table on Global Alternative Credentials Market For Higher Education 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on the Global Alternative Credentials Market for Higher Education

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
8.3 Non-credit training courses - Market size and forecast 2024-2029
- Chart on Non-credit training courses - Market size and forecast 2024-2029 ($ million)
- Data Table on Non-credit training courses - Market size and forecast 2024-2029 ($ million)
- Chart on Non-credit training courses - Year-over-year growth 2024-2029 (%)
- Data Table on Non-credit training courses - Year-over-year growth 2024-2029 (%)
8.4 Non-credit certificate programs - Market size and forecast 2024-2029
- Chart on Non-credit certificate programs - Market size and forecast 2024-2029 ($ million)
- Data Table on Non-credit certificate programs - Market size and forecast 2024-2029 ($ million)
- Chart on Non-credit certificate programs - Year-over-year growth 2024-2029 (%)
- Data Table on Non-credit certificate programs - Year-over-year growth 2024-2029 (%)
8.5 Digital badges - Market size and forecast 2024-2029
- Chart on Digital badges - Market size and forecast 2024-2029 ($ million)
- Data Table on Digital badges - Market size and forecast 2024-2029 ($ million)
- Chart on Digital badges - Year-over-year growth 2024-2029 (%)
- Data Table on Digital badges - Year-over-year growth 2024-2029 (%)
8.6 Competency-based education - Market size and forecast 2024-2029
- Chart on Competency-based education - Market size and forecast 2024-2029 ($ million)
- Data Table on Competency-based education - Market size and forecast 2024-2029 ($ million)
- Chart on Competency-based education - Year-over-year growth 2024-2029 (%)
- Data Table on Competency-based education - Year-over-year growth 2024-2029 (%)
8.7 Boot camps - Market size and forecast 2024-2029
- Chart on Boot camps - Market size and forecast 2024-2029 ($ million)
- Data Table on Boot camps - Market size and forecast 2024-2029 ($ million)
- Chart on Boot camps - Year-over-year growth 2024-2029 (%)
- Data Table on Boot camps - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
9.4 Blended - Market size and forecast 2024-2029
- Chart on Blended - Market size and forecast 2024-2029 ($ million)
- Data Table on Blended - Market size and forecast 2024-2029 ($ million)
- Chart on Blended - Year-over-year growth 2024-2029 (%)
- Data Table on Blended - Year-over-year growth 2024-2029 (%)
9.5 Face to face - Market size and forecast 2024-2029
- Chart on Face to face - Market size and forecast 2024-2029 ($ million)
- Data Table on Face to face - Market size and forecast 2024-2029 ($ million)
- Chart on Face to face - Year-over-year growth 2024-2029 (%)
- Data Table on Face to face - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.15 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.16 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
- 2U Inc.
- 2U Inc. - Overview
- 2U Inc. - Business segments
- 2U Inc. - Key news
- 2U Inc. - Key offerings
- 2U Inc. - Segment focus
- SWOT
14.5 Bisk Ventures
- Bisk Ventures - Overview
- Bisk Ventures - Product / Service
- Bisk Ventures - Key offerings
- SWOT
14.6 Carroll Community College Foundation Inc.
- Carroll Community College Foundation Inc. - Overview
- Carroll Community College Foundation Inc. - Product / Service
- Carroll Community College Foundation Inc. - Key offerings
- SWOT
14.7 City and Guilds Group
- City and Guilds Group - Overview
- City and Guilds Group - Product / Service
- City and Guilds Group - Key offerings
- SWOT
14.8 Credly Inc.
- Credly Inc. - Overview
- Credly Inc. - Product / Service
- Credly Inc. - Key offerings
- SWOT
14.9 JPMorgan Chase and Co.
- JPMorgan Chase and Co. - Overview
- JPMorgan Chase and Co. - Business segments
- JPMorgan Chase and Co. - Key news
- JPMorgan Chase and Co. - Key offerings
- JPMorgan Chase and Co. - Segment focus
- SWOT
14.10 New York State Education Department
- New York State Education Department - Overview
- New York State Education Department - Product / Service
- New York State Education Department - Key offerings
- SWOT
14.11 NIIT Ltd.
- NIIT Ltd. - Overview
- NIIT Ltd. - Product / Service
- NIIT Ltd. - Key news
- NIIT Ltd. - Key offerings
- SWOT
14.12 Northeastern University
- Northeastern University - Overview
- Northeastern University - Product / Service
- Northeastern University - Key offerings
- SWOT
14.13 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
14.14 Purdue University Global
- Purdue University Global - Overview
- Purdue University Global - Product / Service
- Purdue University Global - Key offerings
- SWOT
14.15 Simplilearn
- Simplilearn - Overview
- Simplilearn - Product / Service
- Simplilearn - Key offerings
- SWOT
14.16 Strategic Education Inc.
- Strategic Education Inc. - Overview
- Strategic Education Inc. - Product / Service
- Strategic Education Inc. - Key offerings
- SWOT
14.17 Temple University
- Temple University - Overview
- Temple University - Product / Service
- Temple University - Key offerings
- SWOT
14.18 Udacity Inc.
- Udacity Inc. - Overview
- Udacity Inc. - Product / Service
- Udacity Inc. - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations