Global Wine Tourism Market 2025-2029

The wine tourism market is forecasted to grow by USD 11339.5 mn during 2024-2029, accelerating at a CAGR of 12.8% during the forecast period. The report on the wine tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by government initiatives to promote wine industry, rise in disposable income, and increased consumption of wine by millennials.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.7%
CAGR	12.8%
Incremental Value	$11339.5 mn

Technavio's wine tourism market is segmented as below:

By Event Type

Wine tastings and tours
Wine festivals and events

By Channel

Offline
Online

By Geographical Landscape

Europe
North America
APAC
South America
Middle East and Africa

This study identifies the adoption of technology in wine tourism sector as one of the prime reasons driving the wine tourism market growth during the next few years. Also, collaborations and partnerships and diversification in wine industry will lead to sizable demand in the market.

The report on the wine tourism market covers the following areas:

Wine Tourism Market sizing
Wine Tourism Market forecast
Wine Tourism Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wine tourism market vendors that include Abercrombie and Kent USA LLC, BKWine AB, Butterfield and Robinson Inc., Classic Journeys LLC, Gourmet On Tour Ltd., Grape Escapes Ltd., Greaves Travel Ltd., India Food Tour, International Culinary Tours, Pure Luxury Transportation, Sogrape SGPS SA, Swiss Wine Promotion Ltd., The FTC4Lobe Group, The Travel Corp., VIAVINUM SL, WINE and DINE, and Zepher Tours. Also, the wine tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR80448

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Event Type
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Wine Tourism Market 2019 - 2023
- Historic Market Size - Data Table on Global Wine Tourism Market 2019 - 2023 ($ million)
5.2 Event Type segment analysis 2019 - 2023
- Historic Market Size - Event Type Segment 2019 - 2023 ($ million)
5.3 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on the Global Wine Tourism Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Event Type

8.1 Market segments
- Chart on Event Type - Market share 2024-2029 (%)
- Data Table on Event Type - Market share 2024-2029 (%)
8.2 Comparison by Event Type
- Chart on Comparison by Event Type
- Data Table on Comparison by Event Type
8.3 Wine tastings and tours - Market size and forecast 2024-2029
- Chart on Wine tastings and tours - Market size and forecast 2024-2029 ($ million)
- Data Table on Wine tastings and tours - Market size and forecast 2024-2029 ($ million)
- Chart on Wine tastings and tours - Year-over-year growth 2024-2029 (%)
- Data Table on Wine tastings and tours - Year-over-year growth 2024-2029 (%)
8.4 Wine festivals and events - Market size and forecast 2024-2029
- Chart on Wine festivals and events - Market size and forecast 2024-2029 ($ million)
- Data Table on Wine festivals and events - Market size and forecast 2024-2029 ($ million)
- Chart on Wine festivals and events - Year-over-year growth 2024-2029 (%)
- Data Table on Wine festivals and events - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Event Type
- Market opportunity by Event Type ($ million)
- Data Table on Market opportunity by Event Type ($ million)

9 Market Segmentation by Channel

9.1 Market segments
- Chart on Channel - Market share 2024-2029 (%)
- Data Table on Channel - Market share 2024-2029 (%)
9.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Channel
- Market opportunity by Channel ($ million)
- Data Table on Market opportunity by Channel ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.9 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.10 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.11 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ million)
- Data Table on Spain - Market size and forecast 2024-2029 ($ million)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
11.12 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
11.13 Argentina - Market size and forecast 2024-2029
- Chart on Argentina - Market size and forecast 2024-2029 ($ million)
- Data Table on Argentina - Market size and forecast 2024-2029 ($ million)
- Chart on Argentina - Year-over-year growth 2024-2029 (%)
- Data Table on Argentina - Year-over-year growth 2024-2029 (%)
11.14 Chile - Market size and forecast 2024-2029
- Chart on Chile - Market size and forecast 2024-2029 ($ million)
- Data Table on Chile - Market size and forecast 2024-2029 ($ million)
- Chart on Chile - Year-over-year growth 2024-2029 (%)
- Data Table on Chile - Year-over-year growth 2024-2029 (%)
11.15 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.16 New Zealand - Market size and forecast 2024-2029
- Chart on New Zealand - Market size and forecast 2024-2029 ($ million)
- Data Table on New Zealand - Market size and forecast 2024-2029 ($ million)
- Chart on New Zealand - Year-over-year growth 2024-2029 (%)
- Data Table on New Zealand - Year-over-year growth 2024-2029 (%)
11.17 South Africa - Market size and forecast 2024-2029
- Chart on South Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on South Africa - Market size and forecast 2024-2029 ($ million)
- Chart on South Africa - Year-over-year growth 2024-2029 (%)
- Data Table on South Africa - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Abercrombie and Kent USA LLC
- Abercrombie and Kent USA LLC - Overview
- Abercrombie and Kent USA LLC - Product / Service
- Abercrombie and Kent USA LLC - Key news
- Abercrombie and Kent USA LLC - Key offerings
- SWOT
14.5 BKWine AB
- BKWine AB - Overview
- BKWine AB - Product / Service
- BKWine AB - Key offerings
- SWOT
14.6 Butterfield and Robinson Inc.
- Butterfield and Robinson Inc. - Overview
- Butterfield and Robinson Inc. - Product / Service
- Butterfield and Robinson Inc. - Key news
- Butterfield and Robinson Inc. - Key offerings
- SWOT
14.7 Classic Journeys LLC
- Classic Journeys LLC - Overview
- Classic Journeys LLC - Product / Service
- Classic Journeys LLC - Key offerings
- SWOT
14.8 Gourmet On Tour Ltd.
- Gourmet On Tour Ltd. - Overview
- Gourmet On Tour Ltd. - Product / Service
- Gourmet On Tour Ltd. - Key offerings
- SWOT
14.9 Greaves Travel Ltd.
- Greaves Travel Ltd. - Overview
- Greaves Travel Ltd. - Product / Service
- Greaves Travel Ltd. - Key offerings
- SWOT
14.10 India Food Tour
- India Food Tour - Overview
- India Food Tour - Product / Service
- India Food Tour - Key offerings
- SWOT
14.11 International Culinary Tours
- International Culinary Tours - Overview
- International Culinary Tours - Product / Service
- International Culinary Tours - Key offerings
- SWOT
14.12 Sogrape SGPS SA
- Sogrape SGPS SA - Overview
- Sogrape SGPS SA - Product / Service
- Sogrape SGPS SA - Key offerings
- SWOT
14.13 Swiss Wine Promotion Ltd.
- Swiss Wine Promotion Ltd. - Overview
- Swiss Wine Promotion Ltd. - Product / Service
- Swiss Wine Promotion Ltd. - Key offerings
- SWOT
14.14 The FTC4Lobe Group
- The FTC4Lobe Group - Overview
- The FTC4Lobe Group - Product / Service
- The FTC4Lobe Group - Key offerings
- SWOT
14.15 The Travel Corp.
- The Travel Corp. - Overview
- The Travel Corp. - Product / Service
- The Travel Corp. - Key offerings
- SWOT
14.16 VIAVINUM SL
- VIAVINUM SL - Overview
- VIAVINUM SL - Product / Service
- VIAVINUM SL - Key offerings
- SWOT
14.17 WINE and DINE
- WINE and DINE - Overview
- WINE and DINE - Product / Service
- WINE and DINE - Key offerings
- SWOT
14.18 Zepher Tours
- Zepher Tours - Overview
- Zepher Tours - Product / Service
- Zepher Tours - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations