Digital Advertising Market in US 2024-2028

Description

List of Tables

The digital advertising market in us is forecasted to grow by USD 173.4 bn during 2023-2028, accelerating at a CAGR of 13.9% during the forecast period. The report on the digital advertising market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, shifting trend from traditional to online advertising, and growing smartphone penetration.

Technavio's digital advertising market in us is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	12.2%
CAGR	13.9%
Incremental Value	$173.4 bn

By Channel

Mobile
Desktop/laptop
Connected TV

By Type

Search advertising
Social media advertising
Banner advertising
Others

By Geographical Landscape

North America

This study identifies the incorporation of augmented reality (AR) in advertising as one of the prime reasons driving the digital advertising market in us growth during the next few years. Also, multi-channel digital marketing and programmatic advertising will lead to sizable demand in the market.

The report on the digital advertising market in us covers the following areas:

Digital Advertising Market in US sizing
Digital Advertising Market in US forecast
Digital Advertising Market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertising market in us vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Asset Management Inc., BuzzFeed Inc., Dentsu Group Inc., Disruptive Advertising Inc., Dotlogics Design, Focus Media Information Technology Co. Ltd., GroupM, Hulu LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Publicis Groupe SA, SXM Media, The Interpublic Group of Companies Inc., Twitter Inc., and WebFX. Also, the digital advertising market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71998

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value Chain Analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2023
4.4 Market outlook: Forecast for 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US: Year-over-year growth 2023-2028 (%)
- Data Table on US: Year-over-year growth 2023-2028 (%)

5 Historic Market Size

5.1 Digital Advertising Market in US 2018 - 2022
- Historic Market Size - Data Table on Digital Advertising Market in US 2018 - 2022 ($ billion)
5.2 Channel segment analysis 2018 - 2022
- Historic Market Size - Channel Segment 2018 - 2022 ($ billion)
5.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)

6 Qualitative Analysis

6.1 The impact of AI in Digital Advertising Market in US

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

8 Market Segmentation by Channel

8.1 Market segments
- Chart on Channel - Market share 2023-2028 (%)
- Data Table on Channel - Market share 2023-2028 (%)
8.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
8.3 Mobile - Market size and forecast 2023-2028
- Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile - Year-over-year growth 2023-2028 (%)
8.4 Desktop/laptop - Market size and forecast 2023-2028
- Chart on Desktop/laptop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop/laptop - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop/laptop - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop/laptop - Year-over-year growth 2023-2028 (%)
8.5 Connected TV - Market size and forecast 2023-2028
- Chart on Connected TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Connected TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Connected TV - Year-over-year growth 2023-2028 (%)
- Data Table on Connected TV - Year-over-year growth 2023-2028 (%)
8.6 Market opportunity by Channel
- Market opportunity by Channel ($ billion)
- Data Table on Market opportunity by Channel ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Search advertising - Market size and forecast 2023-2028
- Chart on Search advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Search advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Search advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Search advertising - Year-over-year growth 2023-2028 (%)
9.4 Social media advertising - Market size and forecast 2023-2028
- Chart on Social media advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Social media advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Social media advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Social media advertising - Year-over-year growth 2023-2028 (%)
9.5 Banner advertising - Market size and forecast 2023-2028
- Chart on Banner advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Banner advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Banner advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Banner advertising - Year-over-year growth 2023-2028 (%)
9.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
9.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Company ranking index
- Company ranking index
13.3 Market positioning of companies
- Matrix on companies position and classification
13.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
13.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
13.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
13.7 Apollo Asset Management Inc.
- Apollo Asset Management Inc. - Overview
- Apollo Asset Management Inc. - Business segments
- Apollo Asset Management Inc. - Key offerings
- Apollo Asset Management Inc. - Segment focus
- SWOT
13.8 BuzzFeed Inc.
- BuzzFeed Inc. - Overview
- BuzzFeed Inc. - Product / Service
- BuzzFeed Inc. - Key offerings
- SWOT
13.9 InterActiveCorp
- InterActiveCorp - Overview
- InterActiveCorp - Product / Service
- InterActiveCorp - Key news
- InterActiveCorp - Key offerings
- SWOT
13.10 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
13.11 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
13.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
13.13 Twitter Inc.
- Twitter Inc. - Overview
- Twitter Inc. - Product / Service
- Twitter Inc. - Key offerings
- SWOT

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
14.9 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations
- o Strong financial performance