Global buy Now Pay Later Market 2024-2028

The buy now pay later market is forecasted to grow by USD 826102.4 mn during 2023-2028, accelerating at a CAGR of 118.6% during the forecast period. The report on the buy now pay later market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of online payment method, increase in demand for delayed payments for online purchases, and rise in spending on luxury products among adult population.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	35%
CAGR	118.6%
Incremental Value	$826102.4 mn

Technavio's buy now pay later market is segmented as below:

By End-user

Large enterprise
Small-medium enterprise

By Channel

Online
POS

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the affordable and convenient payment service as one of the prime reasons driving the buy now pay later market growth during the next few years. Also, increase in adoption of bnpl payment technology among youth and growth in e-commerce industry will lead to sizable demand in the market.

The report on the buy now pay later market covers the following areas:

Buy Now Pay Later Market sizing
Buy Now Pay Later Market forecast
Buy Now Pay Later Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading buy now pay later market vendors that include Affirm Holdings Inc., Afterpay US Services LLC, Amazon.com Inc., APaylater Financials Pte. Ltd., Flipkart Internet Pvt. Ltd., Grab Holdings Ltd., Hoolah Holdings Pte Ltd., Klarna Bank AB, Laybuy Holdings Ltd., Mastercard Inc., Monzo Bank Ltd., One97 Communications Ltd., Pace Now Enterprise Sdn Bhd, PayPal Holdings Inc., Perpay Inc., Rely Pte Ltd, Revolut Ltd., Social Money Ltd., Visa Inc., and Zip Co. Ltd.. Also, the buy now pay later market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR73493

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value Chain Analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2023
4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

5 Historic Market Size

5.1 Global Buy Now Pay Later Market 2018 - 2022
- Historic Market Size - Data Table on Global Buy Now Pay Later Market 2018 - 2022 ($ million)
5.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
5.3 Channel segment analysis 2018 - 2022
- Historic Market Size - Channel Segment 2018 - 2022 ($ million)
5.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
5.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

6 Qualitative Analysis

6.1 The AI impact on Global Buy Now Pay Later Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Large enterprise - Market size and forecast 2023-2028
- Chart on Large enterprise - Market size and forecast 2023-2028 ($ million)
- Data Table on Large enterprise - Market size and forecast 2023-2028 ($ million)
- Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
- Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
8.4 Small-medium enterprise - Market size and forecast 2023-2028
- Chart on Small-medium enterprise - Market size and forecast 2023-2028 ($ million)
- Data Table on Small-medium enterprise - Market size and forecast 2023-2028 ($ million)
- Chart on Small-medium enterprise - Year-over-year growth 2023-2028 (%)
- Data Table on Small-medium enterprise - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Channel

9.1 Market segments
- Chart on Channel - Market share 2023-2028 (%)
- Data Table on Channel - Market share 2023-2028 (%)
9.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
9.3 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
9.4 POS - Market size and forecast 2023-2028
- Chart on POS - Market size and forecast 2023-2028 ($ million)
- Data Table on POS - Market size and forecast 2023-2028 ($ million)
- Chart on POS - Year-over-year growth 2023-2028 (%)
- Data Table on POS - Year-over-year growth 2023-2028 (%)
9.5 Market opportunity by Channel
- Market opportunity by Channel ($ million)
- Data Table on Market opportunity by Channel ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
11.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
11.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
11.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
11.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
11.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
11.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
11.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
11.11 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
11.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
11.13 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
11.14 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
11.15 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ million)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
11.16 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
11.17 Italy - Market size and forecast 2023-2028
- Chart on Italy - Market size and forecast 2023-2028 ($ million)
- Data Table on Italy - Market size and forecast 2023-2028 ($ million)
- Chart on Italy - Year-over-year growth 2023-2028 (%)
- Data Table on Italy - Year-over-year growth 2023-2028 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Affirm Holdings Inc.
- Affirm Holdings Inc. - Overview
- Affirm Holdings Inc. - Product / Service
- Affirm Holdings Inc. - Key offerings
- SWOT
14.5 Afterpay US Services LLC
- Afterpay US Services LLC - Overview
- Afterpay US Services LLC - Product / Service
- Afterpay US Services LLC - Key offerings
- SWOT
14.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
14.7 Klarna Bank AB
- Klarna Bank AB - Overview
- Klarna Bank AB - Product / Service
- Klarna Bank AB - Key offerings
- SWOT
14.8 Laybuy Holdings Ltd.
- Laybuy Holdings Ltd. - Overview
- Laybuy Holdings Ltd. - Product / Service
- Laybuy Holdings Ltd. - Key offerings
- SWOT
14.9 Mastercard Inc.
- Mastercard Inc. - Overview
- Mastercard Inc. - Product / Service
- Mastercard Inc. - Key news
- Mastercard Inc. - Key offerings
- SWOT
14.10 Monzo Bank Ltd.
- Monzo Bank Ltd. - Overview
- Monzo Bank Ltd. - Product / Service
- Monzo Bank Ltd. - Key offerings
- SWOT
14.11 PayPal Holdings Inc.
- PayPal Holdings Inc. - Overview
- PayPal Holdings Inc. - Product / Service
- PayPal Holdings Inc. - Key news
- PayPal Holdings Inc. - Key offerings
- SWOT
14.12 Rely Pte Ltd
- Rely Pte Ltd - Overview
- Rely Pte Ltd - Product / Service
- Rely Pte Ltd - Key offerings
- SWOT
14.13 Visa Inc.
- Visa Inc. - Overview
- Visa Inc. - Product / Service
- Visa Inc. - Key news
- Visa Inc. - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations