The social business intelligence market is forecasted to grow by USD 6454.9 mn during 2023-2028, accelerating at a CAGR of 6.15% during the forecast period. The report on the social business intelligence market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by brand loyalty improvement using social media analytics, rising need to improve business efficiency, and increasing brand recognition due to social media.
Technavio's social business intelligence market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 5.7% |
CAGR | 6.15% |
Incremental Value | $6454.9 mn |
By Deployment
By End-user
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the advanced targeting options as one of the prime reasons driving the social business intelligence market growth during the next few years. Also, rising adoption of smart connected devices and increasing demand for online security will lead to sizable demand in the market.
The report on the social business intelligence market covers the following areas:
- Social business intelligence market sizing
- Social business intelligence market forecast
- Social business intelligence market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social business intelligence market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., Cision US Inc., Emplifi Inc, GoodData Corp., Hewlett Packard Enterprise Co, International Business Machines Corp., Ipsos Group S A, Maritz Holdings Inc., Microsoft Corp., NetBase Solutions Inc., Oracle Corp., Piano Software Inc., Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Vista Equity Partners Management LLC. Also, the social business intelligence market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.