Global Potato Chips Market 2024-2028

The potato chips market is forecasted to grow by USD 9.9 bn during 2023-2028, accelerating at a CAGR of 4.3% during the forecast period. The report on the potato chips market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing snacking culture, growing brand recognition and loyalty, and rise of e-commerce and online shopping.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	4.1%
CAGR	4.3%
Incremental Value	$9.9 bn

Technavio's potato chips market is segmented as below:

By Flavor

Plain or salted
Flavored

By Product

Fried
Baked

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the emergence of healthier snacking alternatives as one of the prime reasons driving the potato chips market growth during the next few years. Also, rising packaged food consumption and increasing sustainable packaging of potato chips will lead to sizable demand in the market.

The report on the potato chips market covers the following areas:

Potato Chips Market sizing
Potato Chips Market forecast
Potato Chips Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading potato chips market vendors that include Bikaji Foods International Ltd., Burts Snacks Ltd., Calbee Four Seas Co. Ltd., Campbell Soup Co., Emsland Starke GmbH, Great Lakes Potato Chip Co., Herr Foods Inc., Intersnack Group GmbH and Co. KG, ITC Ltd., Kellogg Co., Kiwi Food, KOIKE YA Inc., McCain Foods Ltd., Notions Group, Old Dutch Foods Ltd., PepsiCo Inc., PopChips, Royal Avebe, The Lorenz Bahlsen Snack World GmbH, and Utz Brands Inc.. Also, the potato chips market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76284

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Flavor
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Potato Chips Market 2018 - 2022
- Historic Market Size - Data Table on Global Potato Chips Market 2018 - 2022 ($ billion)
4.2 Flavor segment analysis 2018 - 2022
- Historic Market Size - Flavor Segment 2018 - 2022 ($ billion)
4.3 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Flavor

6.1 Market segments
- Chart on Flavor - Market share 2023-2028 (%)
- Data Table on Flavor - Market share 2023-2028 (%)
6.2 Comparison by Flavor
- Chart on Comparison by Flavor
- Data Table on Comparison by Flavor
6.3 Plain or salted - Market size and forecast 2023-2028
- Chart on Plain or salted - Market size and forecast 2023-2028 ($ billion)
- Data Table on Plain or salted - Market size and forecast 2023-2028 ($ billion)
- Chart on Plain or salted - Year-over-year growth 2023-2028 (%)
- Data Table on Plain or salted - Year-over-year growth 2023-2028 (%)
6.4 Flavored - Market size and forecast 2023-2028
- Chart on Flavored - Market size and forecast 2023-2028 ($ billion)
- Data Table on Flavored - Market size and forecast 2023-2028 ($ billion)
- Chart on Flavored - Year-over-year growth 2023-2028 (%)
- Data Table on Flavored - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Flavor
- Market opportunity by Flavor ($ billion)
- Data Table on Market opportunity by Flavor ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
7.3 Fried - Market size and forecast 2023-2028
- Chart on Fried - Market size and forecast 2023-2028 ($ billion)
- Data Table on Fried - Market size and forecast 2023-2028 ($ billion)
- Chart on Fried - Year-over-year growth 2023-2028 (%)
- Data Table on Fried - Year-over-year growth 2023-2028 (%)
7.4 Baked - Market size and forecast 2023-2028
- Chart on Baked - Market size and forecast 2023-2028 ($ billion)
- Data Table on Baked - Market size and forecast 2023-2028 ($ billion)
- Chart on Baked - Year-over-year growth 2023-2028 (%)
- Data Table on Baked - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.10 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Burts Snacks Ltd.
- Burts Snacks Ltd. - Overview
- Burts Snacks Ltd. - Product / Service
- Burts Snacks Ltd. - Key offerings
12.4 Calbee Four Seas Co. Ltd.
- Calbee Four Seas Co. Ltd. - Overview
- Calbee Four Seas Co. Ltd. - Product / Service
- Calbee Four Seas Co. Ltd. - Key offerings
12.5 Campbell Soup Co.
- Campbell Soup Co. - Overview
- Campbell Soup Co. - Business segments
- Campbell Soup Co. - Key news
- Campbell Soup Co. - Key offerings
- Campbell Soup Co. - Segment focus
12.6 Great Lakes Potato Chip Co.
- Great Lakes Potato Chip Co. - Overview
- Great Lakes Potato Chip Co. - Product / Service
- Great Lakes Potato Chip Co. - Key offerings
12.7 Herr Foods Inc.
- Herr Foods Inc. - Overview
- Herr Foods Inc. - Product / Service
- Herr Foods Inc. - Key offerings
12.8 Intersnack Group GmbH and Co. KG
- Intersnack Group GmbH and Co. KG - Overview
- Intersnack Group GmbH and Co. KG - Product / Service
- Intersnack Group GmbH and Co. KG - Key offerings
12.9 Kellogg Co.
- Kellogg Co. - Overview
- Kellogg Co. - Business segments
- Kellogg Co. - Key news
- Kellogg Co. - Key offerings
- Kellogg Co. - Segment focus
12.10 KOIKE YA Inc.
- KOIKE YA Inc. - Overview
- KOIKE YA Inc. - Product / Service
- KOIKE YA Inc. - Key offerings
12.11 McCain Foods Ltd.
- McCain Foods Ltd. - Overview
- McCain Foods Ltd. - Product / Service
- McCain Foods Ltd. - Key offerings
12.12 Notions Group
- Notions Group - Overview
- Notions Group - Product / Service
- Notions Group - Key offerings
12.13 Old Dutch Foods Ltd.
- Old Dutch Foods Ltd. - Overview
- Old Dutch Foods Ltd. - Product / Service
- Old Dutch Foods Ltd. - Key offerings
12.14 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Business segments
- PepsiCo Inc. - Key news
- PepsiCo Inc. - Key offerings
- PepsiCo Inc. - Segment focus
12.15 PopChips
- PopChips - Overview
- PopChips - Product / Service
- PopChips - Key offerings
12.16 The Lorenz Bahlsen Snack World GmbH
- The Lorenz Bahlsen Snack World GmbH - Overview
- The Lorenz Bahlsen Snack World GmbH - Product / Service
- The Lorenz Bahlsen Snack World GmbH - Key offerings
12.17 Utz Brands Inc.
- Utz Brands Inc. - Overview
- Utz Brands Inc. - Product / Service
- Utz Brands Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations