Global Social Networking Market 2024-2028

The social networking market is forecasted to grow by USD 238.4 bn during 2023-2028, accelerating at a CAGR of 19.96% during the forecast period. The report on the social networking market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased internet penetration, collaborations and partnerships among vendors, and soaring demand for video content.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	17.25%
CAGR	19.96%
Incremental Value	$238.4 bn

Technavio's social networking market is segmented as below:

By Type

Advertising
In-app purchase
Paid apps

By Distribution Channel

Google
Apple

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the social media advertisements gaining traction as one of the prime reasons driving the social networking market growth during the next few years. Also, growing penetration of smartphones and regular updates and innovations in social networking platforms will lead to sizable demand in the market.

The report on the social networking market covers the following areas:

Social networking market sizing
Social networking market forecast
Social networking market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social networking market vendors that include Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.AI, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group. Also, the social networking market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR75301

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Social Networking Market 2018 - 2022
- Historic Market Size - Data Table on Global Social Networking Market 2018 - 2022 ($ billion)
4.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
6.3 Advertising - Market size and forecast 2023-2028
- Chart on Advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Advertising - Year-over-year growth 2023-2028 (%)
6.4 In-app purchase - Market size and forecast 2023-2028
- Chart on In-app purchase - Market size and forecast 2023-2028 ($ billion)
- Data Table on In-app purchase - Market size and forecast 2023-2028 ($ billion)
- Chart on In-app purchase - Year-over-year growth 2023-2028 (%)
- Data Table on In-app purchase - Year-over-year growth 2023-2028 (%)
6.5 Paid apps - Market size and forecast 2023-2028
- Chart on Paid apps - Market size and forecast 2023-2028 ($ billion)
- Data Table on Paid apps - Market size and forecast 2023-2028 ($ billion)
- Chart on Paid apps - Year-over-year growth 2023-2028 (%)
- Data Table on Paid apps - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
7.3 Google - Market size and forecast 2023-2028
- Chart on Google - Market size and forecast 2023-2028 ($ billion)
- Data Table on Google - Market size and forecast 2023-2028 ($ billion)
- Chart on Google - Year-over-year growth 2023-2028 (%)
- Data Table on Google - Year-over-year growth 2023-2028 (%)
7.4 Apple - Market size and forecast 2023-2028
- Chart on Apple - Market size and forecast 2023-2028 ($ billion)
- Data Table on Apple - Market size and forecast 2023-2028 ($ billion)
- Chart on Apple - Year-over-year growth 2023-2028 (%)
- Data Table on Apple - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.4 Automattic Inc.
- Automattic Inc. - Overview
- Automattic Inc. - Product / Service
- Automattic Inc. - Key offerings
12.5 ByteDance Ltd.
- ByteDance Ltd. - Overview
- ByteDance Ltd. - Product / Service
- ByteDance Ltd. - Key offerings
12.6 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
12.7 MediaLab.Ai
- MediaLab.Ai - Overview
- MediaLab.Ai - Product / Service
- MediaLab.Ai - Key offerings
12.8 Meetup
- Meetup - Overview
- Meetup - Product / Service
- Meetup - Key offerings
12.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
12.10 Nextdoor Holdings Inc.
- Nextdoor Holdings Inc. - Overview
- Nextdoor Holdings Inc. - Product / Service
- Nextdoor Holdings Inc. - Key offerings
12.11 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key news
- Pinterest Inc. - Key offerings
12.12 Quora Inc.
- Quora Inc. - Overview
- Quora Inc. - Product / Service
- Quora Inc. - Key offerings
12.13 Reddit Inc.
- Reddit Inc. - Overview
- Reddit Inc. - Product / Service
- Reddit Inc. - Key offerings
12.14 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
12.15 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
12.16 Twitter Inc.
- Twitter Inc. - Overview
- Twitter Inc. - Product / Service
- Twitter Inc. - Key offerings
12.17 Z Holdings Group
- Z Holdings Group - Overview
- Z Holdings Group - Business segments
- Z Holdings Group - Key offerings
- Z Holdings Group - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations