Global Smart TV Market 2024-2028

The smart TV market is forecasted to grow by USD 112.7 bn during 2023-2028, accelerating at a CAGR of 14.73% during the forecast period. The report on the smart TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances in TV resolution, rising popularity of OTT content in smart TV, and growing prominence of online sales.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	11.39%
CAGR	14.73%
Incremental Value	$112.7 bn

Technavio's smart TV market is segmented as below:

By Distribution Channel

Offline
Online

By Application

Below 32 inches
32 to 45 inches
46 to 55 inches
56 to 65 inches
Above 65 inches

By Geographical Landscape

APAC
Europe
North America
South America
Middle East and Africa

This study identifies the growing influence of digital media on smart TV advertising and marketing as one of the prime reasons driving the smart TV market growth during the next few years. Also, rising demand for smart TV in emerging countries and integration of AI and voice assistants in smart TV will lead to sizable demand in the market.

The report on the smart TV market covers the following areas:

Smart TV market sizing
Smart TV market forecast
Smart TV market industry analysis

The vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart TV market vendors that include Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips N.V., LG Electronics Inc., Logitech International SA, MIRC Electronics Ltd., Panasonic Holdings Corp., Roku Inc., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Industries Holdings Co., Ltd., Toshiba Corp., Videocon Industries Ltd., VIZIO Holding Corp., Westinghouse Electric Corp, and Xiaomi Inc. Also, the smart TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41015

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Smart TV Market 2018 - 2022
- Historic Market Size - Data Table on Global Smart TV Market 2018 - 2022 ($ billion)
4.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Application

7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
7.3 Below 32 inches - Market size and forecast 2023-2028
- Chart on Below 32 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Below 32 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Below 32 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Below 32 inches - Year-over-year growth 2023-2028 (%)
7.4 32 to 45 inches - Market size and forecast 2023-2028
- Chart on 32 to 45 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 32 to 45 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 32 to 45 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 32 to 45 inches - Year-over-year growth 2023-2028 (%)
7.5 46 to 55 inches - Market size and forecast 2023-2028
- Chart on 46 to 55 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 46 to 55 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 46 to 55 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 46 to 55 inches - Year-over-year growth 2023-2028 (%)
7.6 56 to 65 inches - Market size and forecast 2023-2028
- Chart on 56 to 65 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 56 to 65 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 56 to 65 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 56 to 65 inches - Year-over-year growth 2023-2028 (%)
7.7 Above 65 inches - Market size and forecast 2023-2028
- Chart on Above 65 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Above 65 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Above 65 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Above 65 inches - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
12.4 Haier Smart Home Co. Ltd.
- Haier Smart Home Co. Ltd. - Overview
- Haier Smart Home Co. Ltd. - Business segments
- Haier Smart Home Co. Ltd. - Key offerings
- Haier Smart Home Co. Ltd. - Segment focus
12.5 Hisense International Co. Ltd.
- Hisense International Co. Ltd. - Overview
- Hisense International Co. Ltd. - Product / Service
- Hisense International Co. Ltd. - Key offerings
12.6 Koninklijke Philips N.V.
- Koninklijke Philips N.V. - Overview
- Koninklijke Philips N.V. - Business segments
- Koninklijke Philips N.V. - Key news
- Koninklijke Philips N.V. - Key offerings
- Koninklijke Philips N.V. - Segment focus
12.7 LG Electronics Inc.
- LG Electronics Inc. - Overview
- LG Electronics Inc. - Product / Service
- LG Electronics Inc. - Key offerings
12.8 Logitech International SA
- Logitech International SA - Overview
- Logitech International SA - Business segments
- Logitech International SA - Key news
- Logitech International SA - Key offerings
- Logitech International SA - Segment focus
12.9 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
12.10 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
12.11 Sharp Corp.
- Sharp Corp. - Overview
- Sharp Corp. - Business segments
- Sharp Corp. - Key news
- Sharp Corp. - Key offerings
- Sharp Corp. - Segment focus
12.12 Skyworth Group Ltd.
- Skyworth Group Ltd. - Overview
- Skyworth Group Ltd. - Product / Service
- Skyworth Group Ltd. - Key offerings
12.13 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
12.14 TCL Industries Holdings Co., Ltd.
- TCL Industries Holdings Co., Ltd. - Overview
- TCL Industries Holdings Co., Ltd. - Business segments
- TCL Industries Holdings Co., Ltd. - Key offerings
- TCL Industries Holdings Co., Ltd. - Segment focus
12.15 Videocon Industries Ltd.
- Videocon Industries Ltd. - Overview
- Videocon Industries Ltd. - Business segments
- Videocon Industries Ltd. - Key offerings
- Videocon Industries Ltd. - Segment focus
12.16 VIZIO Holding Corp.
- VIZIO Holding Corp. - Overview
- VIZIO Holding Corp. - Business segments
- VIZIO Holding Corp. - Key offerings
- VIZIO Holding Corp. - Segment focus
12.17 Xiaomi Inc
- Xiaomi Inc - Overview
- Xiaomi Inc - Business segments
- Xiaomi Inc - Key news
- Xiaomi Inc - Key offerings
- Xiaomi Inc - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations