Global Augmented Reality (AR) Market 2024-2028

The augmented reality (AR) market is forecasted to grow by USD 461.8 bn during 2023-2028, accelerating at a CAGR of 46.1% during the forecast period. The report on the augmented reality (AR) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investments in ar technology, rising demand from various application segments, and increasing adoption of ar-enabled smart glasses.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	35%
CAGR	46.1%
Incremental Value	$461.8 bn

Technavio's augmented reality (AR) market is segmented as below:

By Component

Hardware
Software

By End-user

Enterprise
Retail
Healthcare
Media and entertainment
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the increasing ar integration in mobile devices as one of the prime reasons driving the augmented reality (AR) market growth during the next few years. Also, platform-independent and growing number of acquisitions and partnerships will lead to sizable demand in the market.

The report on the augmented reality (AR) market covers the following areas:

Augmented Reality (AR) Market sizing
Augmented Reality (AR) Market forecast
Augmented Reality (AR) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality (AR) market vendors that include Alphabet Inc., Atheer Inc, Dynabook Inc., Inglobe Technologies Srl, Marxent Labs LLC, Maxst Co. Ltd., Meta Platforms Inc., Microsoft Corp., Optinvent, PTC Inc., Qualcomm Inc., RealWear Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Upskill, Vuzix Corp., Wikitude GmbH, and Zugara Inc.. Also, the augmented reality (AR) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40843

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Augmented Reality (AR) Market 2018 - 2022
- Historic Market Size - Data Table on Global Augmented Reality (AR) Market 2018 - 2022 ($ billion)
4.2 Component segment analysis 2018 - 2022
- Historic Market Size - Component Segment 2018 - 2022 ($ billion)
4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Component

6.1 Market segments
- Chart on Component - Market share 2023-2028 (%)
- Data Table on Component - Market share 2023-2028 (%)
6.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component
6.3 Hardware - Market size and forecast 2023-2028
- Chart on Hardware - Market size and forecast 2023-2028 ($ billion)
- Data Table on Hardware - Market size and forecast 2023-2028 ($ billion)
- Chart on Hardware - Year-over-year growth 2023-2028 (%)
- Data Table on Hardware - Year-over-year growth 2023-2028 (%)
6.4 Software - Market size and forecast 2023-2028
- Chart on Software - Market size and forecast 2023-2028 ($ billion)
- Data Table on Software - Market size and forecast 2023-2028 ($ billion)
- Chart on Software - Year-over-year growth 2023-2028 (%)
- Data Table on Software - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Component
- Market opportunity by Component ($ billion)
- Data Table on Market opportunity by Component ($ billion)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Enterprise - Market size and forecast 2023-2028
- Chart on Enterprise - Market size and forecast 2023-2028 ($ billion)
- Data Table on Enterprise - Market size and forecast 2023-2028 ($ billion)
- Chart on Enterprise - Year-over-year growth 2023-2028 (%)
- Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
7.4 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ billion)
- Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)
7.5 Healthcare - Market size and forecast 2023-2028
- Chart on Healthcare - Market size and forecast 2023-2028 ($ billion)
- Data Table on Healthcare - Market size and forecast 2023-2028 ($ billion)
- Chart on Healthcare - Year-over-year growth 2023-2028 (%)
- Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
7.6 Media and entertainment - Market size and forecast 2023-2028
- Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.4 Atheer Inc
- Atheer Inc - Overview
- Atheer Inc - Product / Service
- Atheer Inc - Key offerings
12.5 Dynabook Inc.
- Dynabook Inc. - Overview
- Dynabook Inc. - Product / Service
- Dynabook Inc. - Key offerings
12.6 Inglobe Technologies Srl
- Inglobe Technologies Srl - Overview
- Inglobe Technologies Srl - Product / Service
- Inglobe Technologies Srl - Key offerings
12.7 Marxent Labs LLC
- Marxent Labs LLC - Overview
- Marxent Labs LLC - Product / Service
- Marxent Labs LLC - Key offerings
12.8 Maxst Co. Ltd.
- Maxst Co. Ltd. - Overview
- Maxst Co. Ltd. - Product / Service
- Maxst Co. Ltd. - Key offerings
12.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
12.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.11 Optinvent
- Optinvent - Overview
- Optinvent - Product / Service
- Optinvent - Key offerings
12.12 PTC Inc.
- PTC Inc. - Overview
- PTC Inc. - Business segments
- PTC Inc. - Key news
- PTC Inc. - Key offerings
- PTC Inc. - Segment focus
12.13 Qualcomm Inc.
- Qualcomm Inc. - Overview
- Qualcomm Inc. - Business segments
- Qualcomm Inc. - Key news
- Qualcomm Inc. - Key offerings
- Qualcomm Inc. - Segment focus
12.14 RealWear Inc.
- RealWear Inc. - Overview
- RealWear Inc. - Product / Service
- RealWear Inc. - Key offerings
12.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
12.16 Seiko Epson Corp.
- Seiko Epson Corp. - Overview
- Seiko Epson Corp. - Business segments
- Seiko Epson Corp. - Key news
- Seiko Epson Corp. - Key offerings
- Seiko Epson Corp. - Segment focus
12.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations