Global Digital Video Advertising Market 2024-2028

PUBLISHED: August 19, 2024

PAGES: 180 Pages

DELIVERY TIME: 1-2 business days

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The digital video advertising market is forecasted to grow by USD 527.6 bn during 2023-2028, accelerating at a CAGR of 48.05% during the forecast period. The report on the digital video advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.

Technavio's digital video advertising market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	37.43%
CAGR	48.05%
Incremental Value	$527.6 bn

By End-user

Retail
Consumer goods and electronics
Media and entertainment
Automotive
Others

By Type

Desktop
Mobile

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the increased spending on online video and ctv advertising as one of the prime reasons driving the digital video advertising market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.

The report on the digital video advertising market covers the following areas:

Digital video advertising market sizing
Digital video advertising market forecast
Digital video advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video advertising market vendors that include Advertise.com Inc., Alphabet Inc., ByteDance Ltd., Digital Turbine Inc., Kargo Global Inc., Longtail Ad Solutions Inc., Magnite Inc., MediaMath Inc., Meta Platforms Inc., Microsoft Corp., Pinterest Inc., PubMatic Inc., Snap Inc., Tencent Holdings Ltd., Tremor International Ltd., Twitter Inc., Vdopia Inc., Verizon, Viant Technology LLC, and Vireo Video Inc.. Also, the digital video advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR75395

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Digital Video Advertising Market 2018 - 2022
- Historic Market Size - Data Table on Global Digital Video Advertising Market 2018 - 2022 ($ billion)
4.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
6.3 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ billion)
- Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)
6.4 Consumer goods and electronics - Market size and forecast 2023-2028
- Chart on Consumer goods and electronics - Market size and forecast 2023-2028 ($ billion)
- Data Table on Consumer goods and electronics - Market size and forecast 2023-2028 ($ billion)
- Chart on Consumer goods and electronics - Year-over-year growth 2023-2028 (%)
- Data Table on Consumer goods and electronics - Year-over-year growth 2023-2028 (%)
6.5 Media and entertainment - Market size and forecast 2023-2028
- Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
6.6 Automotive - Market size and forecast 2023-2028
- Chart on Automotive - Market size and forecast 2023-2028 ($ billion)
- Data Table on Automotive - Market size and forecast 2023-2028 ($ billion)
- Chart on Automotive - Year-over-year growth 2023-2028 (%)
- Data Table on Automotive - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 Desktop - Market size and forecast 2023-2028
- Chart on Desktop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktop - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktop - Year-over-year growth 2023-2028 (%)
- Data Table on Desktop - Year-over-year growth 2023-2028 (%)
7.4 Mobile - Market size and forecast 2023-2028
- Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Advertise.com Inc.
- Advertise.com Inc. - Overview
- Advertise.com Inc. - Product / Service
- Advertise.com Inc. - Key offerings
12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.5 ByteDance Ltd.

ByteDance Ltd. - Overview

ByteDance Ltd. - Product / Service

ByteDance Ltd. - Key offerings

12.6 Longtail Ad Solutions Inc.
- Longtail Ad Solutions Inc. - Overview
- Longtail Ad Solutions Inc. - Product / Service
- Longtail Ad Solutions Inc. - Key offerings
12.7 Magnite Inc.
- Magnite Inc. - Overview
- Magnite Inc. - Product / Service
- Magnite Inc. - Key offerings
12.8 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
12.9 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.10 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key news
- Pinterest Inc. - Key offerings
12.11 PubMatic Inc.
- PubMatic Inc. - Overview
- PubMatic Inc. - Business segments
- PubMatic Inc. - Key offerings
- PubMatic Inc. - Segment focus
12.12 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
12.13 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
12.14 Tremor International Ltd.
- Tremor International Ltd. - Overview
- Tremor International Ltd. - Product / Service
- Tremor International Ltd. - Key offerings
12.15 Twitter Inc.
- Twitter Inc. - Overview
- Twitter Inc. - Product / Service
- Twitter Inc. - Key offerings
12.16 Verizon
- Verizon - Overview
- Verizon - Business segments
- Verizon - Key news
- Verizon - Key offerings
- Verizon - Segment focus
12.17 Viant Technology LLC
- Viant Technology LLC - Overview
- Viant Technology LLC - Product / Service
- Viant Technology LLC - Key news
- Viant Technology LLC - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations

Product Code: IRTNTR75395

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Parent Market
Exhibits11: Data Table on - Parent Market
Exhibits12: Market characteristics analysis
Exhibits13: Value Chain Analysis
Exhibits14: Offerings of companies included in the market definition
Exhibits15: Market segments
Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits20: Historic Market Size - Data Table on Global Digital Video Advertising Market 2018 - 2022 ($ billion)
Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits25: Five forces analysis - Comparison between 2023 and 2028
Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits31: Chart on Market condition - Five forces 2023 and 2028
Exhibits32: Chart on End-user - Market share 2023-2028 (%)
Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
Exhibits34: Chart on Comparison by End-user
Exhibits35: Data Table on Comparison by End-user
Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits40: Chart on Consumer goods and electronics - Market size and forecast 2023-2028 ($ billion)
Exhibits41: Data Table on Consumer goods and electronics - Market size and forecast 2023-2028 ($ billion)
Exhibits42: Chart on Consumer goods and electronics - Year-over-year growth 2023-2028 (%)
Exhibits43: Data Table on Consumer goods and electronics - Year-over-year growth 2023-2028 (%)
Exhibits44: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits45: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits46: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits47: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits48: Chart on Automotive - Market size and forecast 2023-2028 ($ billion)
Exhibits49: Data Table on Automotive - Market size and forecast 2023-2028 ($ billion)
Exhibits50: Chart on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits51: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits56: Market opportunity by End-user ($ billion)
Exhibits57: Data Table on Market opportunity by End-user ($ billion)
Exhibits58: Chart on Type - Market share 2023-2028 (%)
Exhibits59: Data Table on Type - Market share 2023-2028 (%)
Exhibits60: Chart on Comparison by Type
Exhibits61: Data Table on Comparison by Type
Exhibits62: Chart on Desktop - Market size and forecast 2023-2028 ($ billion)
Exhibits63: Data Table on Desktop - Market size and forecast 2023-2028 ($ billion)
Exhibits64: Chart on Desktop - Year-over-year growth 2023-2028 (%)
Exhibits65: Data Table on Desktop - Year-over-year growth 2023-2028 (%)
Exhibits66: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
Exhibits67: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
Exhibits68: Chart on Mobile - Year-over-year growth 2023-2028 (%)
Exhibits69: Data Table on Mobile - Year-over-year growth 2023-2028 (%)
Exhibits70: Market opportunity by Type ($ billion)
Exhibits71: Data Table on Market opportunity by Type ($ billion)
Exhibits72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits73: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits74: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits75: Chart on Geographic comparison
Exhibits76: Data Table on Geographic comparison
Exhibits77: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits78: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits79: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits80: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits81: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits82: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits83: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits84: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits85: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits86: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits87: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits88: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits89: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits90: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits91: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits92: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits97: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits98: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits99: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits100: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits101: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits102: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits103: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits104: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits105: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits106: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits107: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits108: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits109: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits110: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits111: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits112: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits113: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits114: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits115: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits116: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits117: Market opportunity By Geographical Landscape ($ billion)
Exhibits118: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits119: Impact of drivers and challenges in 2023 and 2028
Exhibits120: Overview on criticality of inputs and factors of differentiation
Exhibits121: Overview on factors of disruption
Exhibits122: Impact of key risks on business
Exhibits123: Companies covered
Exhibits124: Matrix on companies position and classification
Exhibits125: Advertise.com Inc. - Overview
Exhibits126: Advertise.com Inc. - Product / Service
Exhibits127: Advertise.com Inc. - Key offerings
Exhibits128: Alphabet Inc. - Overview
Exhibits129: Alphabet Inc. - Business segments
Exhibits130: Alphabet Inc. - Key offerings
Exhibits131: Alphabet Inc. - Segment focus
Exhibits132: ByteDance Ltd. - Overview
Exhibits133: ByteDance Ltd. - Product / Service
Exhibits134: ByteDance Ltd. - Key offerings
Exhibits135: Longtail Ad Solutions Inc. - Overview
Exhibits136: Longtail Ad Solutions Inc. - Product / Service
Exhibits137: Longtail Ad Solutions Inc. - Key offerings
Exhibits138: Magnite Inc. - Overview
Exhibits139: Magnite Inc. - Product / Service
Exhibits140: Magnite Inc. - Key offerings
Exhibits141: Meta Platforms Inc. - Overview
Exhibits142: Meta Platforms Inc. - Product / Service
Exhibits143: Meta Platforms Inc. - Key news
Exhibits144: Meta Platforms Inc. - Key offerings
Exhibits145: Microsoft Corp. - Overview
Exhibits146: Microsoft Corp. - Business segments
Exhibits147: Microsoft Corp. - Key news
Exhibits148: Microsoft Corp. - Key offerings
Exhibits149: Microsoft Corp. - Segment focus
Exhibits150: Pinterest Inc. - Overview
Exhibits151: Pinterest Inc. - Product / Service
Exhibits152: Pinterest Inc. - Key news
Exhibits153: Pinterest Inc. - Key offerings
Exhibits154: PubMatic Inc. - Overview
Exhibits155: PubMatic Inc. - Business segments
Exhibits156: PubMatic Inc. - Key offerings
Exhibits157: PubMatic Inc. - Segment focus
Exhibits158: Snap Inc. - Overview
Exhibits159: Snap Inc. - Product / Service
Exhibits160: Snap Inc. - Key offerings
Exhibits161: Tencent Holdings Ltd. - Overview
Exhibits162: Tencent Holdings Ltd. - Business segments
Exhibits163: Tencent Holdings Ltd. - Key news
Exhibits164: Tencent Holdings Ltd. - Key offerings
Exhibits165: Tencent Holdings Ltd. - Segment focus
Exhibits166: Tremor International Ltd. - Overview
Exhibits167: Tremor International Ltd. - Product / Service
Exhibits168: Tremor International Ltd. - Key offerings
Exhibits169: Twitter Inc. - Overview
Exhibits170: Twitter Inc. - Product / Service
Exhibits171: Twitter Inc. - Key offerings
Exhibits172: Verizon - Overview
Exhibits173: Verizon - Business segments
Exhibits174: Verizon - Key news
Exhibits175: Verizon - Key offerings
Exhibits176: Verizon - Segment focus
Exhibits177: Viant Technology LLC - Overview
Exhibits178: Viant Technology LLC - Product / Service
Exhibits179: Viant Technology LLC - Key news
Exhibits180: Viant Technology LLC - Key offerings
Exhibits181: Inclusions checklist
Exhibits182: Exclusions checklist
Exhibits183: Currency conversion rates for US$
Exhibits184: Research methodology
Exhibits185: Information sources
Exhibits186: Data validation
Exhibits187: Validation techniques employed for market sizing
Exhibits188: Data synthesis
Exhibits189: 360 degree market analysis
Exhibits190: List of abbreviations