Global Cloud Advertising Market 2024-2028

Description

List of Tables

The cloud advertising market is forecasted to grow by USD 380.3 bn during 2023-2028, accelerating at a CAGR of 21.23% during the forecast period. The report on the cloud advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and growing internet penetration and digital advertising.

Technavio's cloud advertising market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	18.17%
CAGR	21.23%
Incremental Value	$380.3bn

By End-user

Retail
Media and entertainment
IT and telecom
BFSI
Others

By Deployment

Private
Public
Hybrid

By Geography

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the shifting trend from traditional to online advertising as one of the prime reasons driving the cloud advertising market growth during the next few years. Also, growing impact of social media platforms and growing technological advancements and partnerships will lead to sizable demand in the market.

The report on the cloud advertising market covers the following areas:

Cloud advertising market sizing
Cloud advertising market forecast
Cloud advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cloud advertising market vendors that include Acquia Inc., Adobe Inc., Alphabet Inc., CM Group, Demandbase Inc., Experian Plc, Fair Isaac Corp., HubSpot Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corp., Marin Software Inc., MediaMath Inc., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, Sitecore Holding II AS, and The Nielsen Co. US LLC. Also, the cloud advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR71365

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Cloud Advertising Market 2018 - 2022
- Historic Market Size - Data Table on Global Cloud Advertising Market 2018 - 2022 ($ billion)
4.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Deployment segment analysis 2018 - 2022
- Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
6.3 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ billion)
- Data Table on Retail - Market size and forecast 2023-2028 ($ billion)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)
6.4 Media and entertainment - Market size and forecast 2023-2028
- Chart on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
6.5 IT and telecom - Market size and forecast 2023-2028
- Chart on IT and telecom - Market size and forecast 2023-2028 ($ billion)
- Data Table on IT and telecom - Market size and forecast 2023-2028 ($ billion)
- Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
- Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
6.6 BFSI - Market size and forecast 2023-2028
- Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
- Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
- Chart on BFSI - Year-over-year growth 2023-2028 (%)
- Data Table on BFSI - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

7.1 Market segments
- Chart on Deployment - Market share 2023-2028 (%)
- Data Table on Deployment - Market share 2023-2028 (%)
7.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
7.3 Private - Market size and forecast 2023-2028
- Chart on Private - Market size and forecast 2023-2028 ($ billion)
- Data Table on Private - Market size and forecast 2023-2028 ($ billion)
- Chart on Private - Year-over-year growth 2023-2028 (%)
- Data Table on Private - Year-over-year growth 2023-2028 (%)
7.4 Public - Market size and forecast 2023-2028
- Chart on Public - Market size and forecast 2023-2028 ($ billion)
- Data Table on Public - Market size and forecast 2023-2028 ($ billion)
- Chart on Public - Year-over-year growth 2023-2028 (%)
- Data Table on Public - Year-over-year growth 2023-2028 (%)
7.5 Hybrid - Market size and forecast 2023-2028
- Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
- Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
- Chart on Hybrid - Year-over-year growth 2023-2028 (%)
- Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Deployment
- Market opportunity by Deployment ($ billion)
- Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Acquia Inc.
- Acquia Inc. - Overview
- Acquia Inc. - Product / Service
- Acquia Inc. - Key news
- Acquia Inc. - Key offerings
12.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
12.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.6 Demandbase Inc.
- Demandbase Inc. - Overview
- Demandbase Inc. - Product / Service
- Demandbase Inc. - Key offerings
12.7 Experian Plc
- Experian Plc - Overview
- Experian Plc - Business segments
- Experian Plc - Key offerings
- Experian Plc - Segment focus
12.8 Fair Isaac Corp.
- Fair Isaac Corp. - Overview
- Fair Isaac Corp. - Business segments
- Fair Isaac Corp. - Key news
- Fair Isaac Corp. - Key offerings
- Fair Isaac Corp. - Segment focus
12.9 HubSpot Inc.
- HubSpot Inc. - Overview
- HubSpot Inc. - Product / Service
- HubSpot Inc. - Key news
- HubSpot Inc. - Key offerings
12.10 Imagine Communications Corp.
- Imagine Communications Corp. - Overview
- Imagine Communications Corp. - Product / Service
- Imagine Communications Corp. - Key offerings
12.11 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
12.12 Marin Software Inc.
- Marin Software Inc. - Overview
- Marin Software Inc. - Product / Service
- Marin Software Inc. - Key offerings
12.13 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
12.14 Pegasystems Inc.
- Pegasystems Inc. - Overview
- Pegasystems Inc. - Product / Service
- Pegasystems Inc. - Key news
- Pegasystems Inc. - Key offerings
12.15 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
12.16 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
12.17 The Nielsen Co. US LLC
- The Nielsen Co. US LLC - Overview
- The Nielsen Co. US LLC - Product / Service
- The Nielsen Co. US LLC - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations