Global Social Media Analytics Market 2024-2028

Description

List of Tables

The social media analytics market is forecasted to grow by USD 14009.9 mn during 2023-2028, accelerating at a CAGR of 31.33% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and crm.

Technavio's social media analytics market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	25.12%
CAGR	31.33%
Incremental Value	$14009.9mn

By Application

Sales and marketing management
Customer experience management
Competitive intelligence
Risk management
Public safety and law enforcement

By End-user

Retail
Government
Media and entertainment
Travel
Others

By Deployment

On-premise
Cloud

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the surging use of advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, emergence of multichannel analytics platform and rise of social listening and sentiment analysis will lead to sizable demand in the market.

The report on the social media analytics market covers the following areas:

Social media analytics market sizing
Social media analytics market forecast
Social media analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR45334

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Social Media Analytics Market 2018 - 2022
- Historic Market Size - Data Table on Global Social Media Analytics Market 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Deployment segment analysis 2018 - 2022
- Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
4.5 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.6 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
6.3 Sales and marketing management - Market size and forecast 2023-2028
- Chart on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
- Data Table on Sales and marketing management - Market size and forecast 2023-2028 ($ million)
- Chart on Sales and marketing management - Year-over-year growth 2023-2028 (%)
- Data Table on Sales and marketing management - Year-over-year growth 2023-2028 (%)
6.4 Customer experience management - Market size and forecast 2023-2028
- Chart on Customer experience management - Market size and forecast 2023-2028 ($ million)
- Data Table on Customer experience management - Market size and forecast 2023-2028 ($ million)
- Chart on Customer experience management - Year-over-year growth 2023-2028 (%)
- Data Table on Customer experience management - Year-over-year growth 2023-2028 (%)
6.5 Competitive intelligence - Market size and forecast 2023-2028
- Chart on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
- Data Table on Competitive intelligence - Market size and forecast 2023-2028 ($ million)
- Chart on Competitive intelligence - Year-over-year growth 2023-2028 (%)
- Data Table on Competitive intelligence - Year-over-year growth 2023-2028 (%)
6.6 Risk management - Market size and forecast 2023-2028
- Chart on Risk management - Market size and forecast 2023-2028 ($ million)
- Data Table on Risk management - Market size and forecast 2023-2028 ($ million)
- Chart on Risk management - Year-over-year growth 2023-2028 (%)
- Data Table on Risk management - Year-over-year growth 2023-2028 (%)
6.7 Public safety and law enforcement - Market size and forecast 2023-2028
- Chart on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
- Data Table on Public safety and law enforcement - Market size and forecast 2023-2028 ($ million)
- Chart on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
- Data Table on Public safety and law enforcement - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ million)
- Data Table on Retail - Market size and forecast 2023-2028 ($ million)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)
7.4 Government - Market size and forecast 2023-2028
- Chart on Government - Market size and forecast 2023-2028 ($ million)
- Data Table on Government - Market size and forecast 2023-2028 ($ million)
- Chart on Government - Year-over-year growth 2023-2028 (%)
- Data Table on Government - Year-over-year growth 2023-2028 (%)
7.5 Media and entertainment - Market size and forecast 2023-2028
- Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
- Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
- Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
7.6 Travel - Market size and forecast 2023-2028
- Chart on Travel - Market size and forecast 2023-2028 ($ million)
- Data Table on Travel - Market size and forecast 2023-2028 ($ million)
- Chart on Travel - Year-over-year growth 2023-2028 (%)
- Data Table on Travel - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2023-2028 (%)
- Data Table on Deployment - Market share 2023-2028 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 On-premises - Market size and forecast 2023-2028
- Chart on On-premises - Market size and forecast 2023-2028 ($ million)
- Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
- Chart on On-premises - Year-over-year growth 2023-2028 (%)
- Data Table on On-premises - Year-over-year growth 2023-2028 (%)
8.4 Cloud - Market size and forecast 2023-2028
- Chart on Cloud - Market size and forecast 2023-2028 ($ million)
- Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
- Chart on Cloud - Year-over-year growth 2023-2028 (%)
- Data Table on Cloud - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
10.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
10.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
10.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
10.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
10.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
10.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Market positioning of companies
- Matrix on companies position and classification
13.3 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
13.4 Agorapulse SAS
- Agorapulse SAS - Overview
- Agorapulse SAS - Product / Service
- Agorapulse SAS - Key offerings
13.5 Cision US Inc.
- Cision US Inc. - Overview
- Cision US Inc. - Product / Service
- Cision US Inc. - Key offerings
13.6 Digimind
- Digimind - Overview
- Digimind - Product / Service
- Digimind - Key offerings
13.7 GoodData Corp.
- GoodData Corp. - Overview
- GoodData Corp. - Product / Service
- GoodData Corp. - Key offerings
13.8 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
13.9 Khoros LLC
- Khoros LLC - Overview
- Khoros LLC - Product / Service
- Khoros LLC - Key offerings
13.10 Meltwater NV
- Meltwater NV - Overview
- Meltwater NV - Product / Service
- Meltwater NV - Key offerings
13.11 NetBase Solutions Inc.
- NetBase Solutions Inc. - Overview
- NetBase Solutions Inc. - Product / Service
- NetBase Solutions Inc. - Key offerings
13.12 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
13.13 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
13.14 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
13.15 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
13.16 Sprout Social Inc.
- Sprout Social Inc. - Overview
- Sprout Social Inc. - Product / Service
- Sprout Social Inc. - Key offerings
13.17 Talkwalker Sarl
- Talkwalker Sarl - Overview
- Talkwalker Sarl - Product / Service
- Talkwalker Sarl - Key offerings

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
14.9 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations