Global Augmented Reality and Virtual Reality Market 2024-2028

Description

List of Tables

The augmented reality and virtual reality market is forecasted to grow by USD 442999.9 mn during 2023-2028, accelerating at a CAGR of 50.22% during the forecast period. The report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for ar and vr technology, innovative ar and vr product launches, and increasing number of mergers and acquisitions activities.

Technavio's augmented reality and virtual reality market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	36.1%
CAGR	50.22%
Incremental Value	$442999.9mn

By Technology

By Application

Consumer
Enterprise

By Geographical Landscape

North America
APAC
Europe
Middle East and Africa
South America

This study identifies the growing funding in startup ar and vr companies from investors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, diverse applications of ar and vr technology and integration of extended reality (xr) will lead to sizable demand in the market.

The report on the augmented reality and virtual reality market covers the following areas:

Augmented reality and virtual reality market sizing
Augmented reality and virtual reality market forecast
Augmented reality and virtual reality market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc.. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR43509

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Augmented Reality And Virtual Reality Market 2018 - 2022
- Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2018 - 2022 ($ million)
4.2 Technology segment analysis 2018 - 2022
- Historic Market Size - Technology Segment 2018 - 2022 ($ million)
4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

6.1 Market segments
- Chart on Technology - Market share 2023-2028 (%)
- Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
6.3 AR - Market size and forecast 2023-2028
- Chart on AR - Market size and forecast 2023-2028 ($ million)
- Data Table on AR - Market size and forecast 2023-2028 ($ million)
- Chart on AR - Year-over-year growth 2023-2028 (%)
- Data Table on AR - Year-over-year growth 2023-2028 (%)
6.4 VR - Market size and forecast 2023-2028
- Chart on VR - Market size and forecast 2023-2028 ($ million)
- Data Table on VR - Market size and forecast 2023-2028 ($ million)
- Chart on VR - Year-over-year growth 2023-2028 (%)
- Data Table on VR - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)

7 Market Segmentation by Application

7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
7.3 Consumer - Market size and forecast 2023-2028
- Chart on Consumer - Market size and forecast 2023-2028 ($ million)
- Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
- Chart on Consumer - Year-over-year growth 2023-2028 (%)
- Data Table on Consumer - Year-over-year growth 2023-2028 (%)
7.4 Enterprise - Market size and forecast 2023-2028
- Chart on Enterprise - Market size and forecast 2023-2028 ($ million)
- Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
- Chart on Enterprise - Year-over-year growth 2023-2028 (%)
- Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.4 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
12.5 Augmented Pixels Inc.
- Augmented Pixels Inc. - Overview
- Augmented Pixels Inc. - Product / Service
- Augmented Pixels Inc. - Key offerings
12.6 Blippar Ltd.
- Blippar Ltd. - Overview
- Blippar Ltd. - Product / Service
- Blippar Ltd. - Key offerings
12.7 CyberGlove Systems Inc.
- CyberGlove Systems Inc. - Overview
- CyberGlove Systems Inc. - Product / Service
- CyberGlove Systems Inc. - Key offerings
12.8 HP Inc.
- HP Inc. - Overview
- HP Inc. - Business segments
- HP Inc. - Key news
- HP Inc. - Key offerings
- HP Inc. - Segment focus
12.9 HTC Corp.
- HTC Corp. - Overview
- HTC Corp. - Product / Service
- HTC Corp. - Key offerings
12.10 Lenovo Group Ltd.
- Lenovo Group Ltd. - Overview
- Lenovo Group Ltd. - Business segments
- Lenovo Group Ltd. - Key news
- Lenovo Group Ltd. - Key offerings
- Lenovo Group Ltd. - Segment focus
12.11 Magic Leap Inc.
- Magic Leap Inc. - Overview
- Magic Leap Inc. - Product / Service
- Magic Leap Inc. - Key offerings
12.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.13 PTC Inc.
- PTC Inc. - Overview
- PTC Inc. - Business segments
- PTC Inc. - Key news
- PTC Inc. - Key offerings
- PTC Inc. - Segment focus
12.14 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
12.15 Seiko Epson Corp.
- Seiko Epson Corp. - Overview
- Seiko Epson Corp. - Business segments
- Seiko Epson Corp. - Key news
- Seiko Epson Corp. - Key offerings
- Seiko Epson Corp. - Segment focus
12.16 Toshiba Corp.
- Toshiba Corp. - Overview
- Toshiba Corp. - Business segments
- Toshiba Corp. - Key news
- Toshiba Corp. - Key offerings
- Toshiba Corp. - Segment focus
12.17 Zugara Inc.
- Zugara Inc. - Overview
- Zugara Inc. - Product / Service
- Zugara Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
- 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations