Global broadcasting cable TV market 2024-2028

Description

List of Tables

The broadcasting cable tv market is forecasted to grow by USD 35.4 bn during 2023-2028, accelerating at a CAGR of 2.11% during the forecast period. The report on the broadcasting cable tv market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing development of their own ott platforms by tv broadcasters, increasing adoption of smart tv, and rising demand for improved distribution infrastructure.

Technavio's broadcasting cable tv market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	2.06%
CAGR	2.11%
Incremental Value	$35.4bn

By Revenue Stream

Advertising
Subscription

By Application

Satellite TV
Cable TV
Internet Protocol TV (IPTV)
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the expansion in ott delivery systems as one of the prime reasons driving the broadcasting cable tv market growth during the next few years. Also, increasing number of pay-tv subscribers and internet tv gaining traction will lead to sizable demand in the market.

The report on the broadcasting cable tv market covers the following areas:

Broadcasting cable tv market sizing
Broadcasting cable tv market forecast
Broadcasting cable tv market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading broadcasting cable tv market vendors that include Alphabet Inc., AT and T Inc., BroadbandTV Corp., Comcast Corp., DISH Network L.L.C., Gray Television Inc., Netflix Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., Warner Bros. Discovery, Inc., and Zee Entertainment Enterprises Ltd.. Also, the broadcasting cable tv market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR74531

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Revenue Stream
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Broadcasting Cable TV Market 2018 - 2022
- Historic Market Size - Data Table on Global Broadcasting Cable TV Market 2018 - 2022 ($ billion)
4.2 Revenue Stream segment analysis 2018 - 2022
- Historic Market Size - Revenue Stream Segment 2018 - 2022 ($ billion)
4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Revenue Stream

6.1 Market segments
- Chart on Revenue Stream - Market share 2023-2028 (%)
- Data Table on Revenue Stream - Market share 2023-2028 (%)
6.2 Comparison by Revenue Stream
- Chart on Comparison by Revenue Stream
- Data Table on Comparison by Revenue Stream
6.3 Advertising - Market size and forecast 2023-2028
- Chart on Advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Advertising - Year-over-year growth 2023-2028 (%)
6.4 Subscription - Market size and forecast 2023-2028
- Chart on Subscription - Market size and forecast 2023-2028 ($ billion)
- Data Table on Subscription - Market size and forecast 2023-2028 ($ billion)
- Chart on Subscription - Year-over-year growth 2023-2028 (%)
- Data Table on Subscription - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Revenue Stream
- Market opportunity by Revenue Stream ($ billion)
- Data Table on Market opportunity by Revenue Stream ($ billion)

7 Market Segmentation by Application

7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
7.3 Satellite TV - Market size and forecast 2023-2028
- Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
- Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
7.4 Cable TV - Market size and forecast 2023-2028
- Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Cable TV - Year-over-year growth 2023-2028 (%)
- Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
7.5 Internet Protocol TV (IPTV) - Market size and forecast 2023-2028
- Chart on Internet Protocol TV (IPTV) - Market size and forecast 2023-2028 ($ billion)
- Data Table on Internet Protocol TV (IPTV) - Market size and forecast 2023-2028 ($ billion)
- Chart on Internet Protocol TV (IPTV) - Year-over-year growth 2023-2028 (%)
- Data Table on Internet Protocol TV (IPTV) - Year-over-year growth 2023-2028 (%)
7.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
12.4 BroadbandTV Corp.
- BroadbandTV Corp. - Overview
- BroadbandTV Corp. - Product / Service
- BroadbandTV Corp. - Key offerings
12.5 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
12.6 DISH Network L.L.C.
- DISH Network L.L.C. - Overview
- DISH Network L.L.C. - Business segments
- DISH Network L.L.C. - Key news
- DISH Network L.L.C. - Key offerings
- DISH Network L.L.C. - Segment focus
12.7 Gray Television Inc.
- Gray Television Inc. - Overview
- Gray Television Inc. - Business segments
- Gray Television Inc. - Key offerings
- Gray Television Inc. - Segment focus
12.8 RTL Group SA
- RTL Group SA - Overview
- RTL Group SA - Business segments
- RTL Group SA - Key offerings
- RTL Group SA - Segment focus
12.9 Tokyo Broadcasting System International Inc.
- Tokyo Broadcasting System International Inc. - Overview
- Tokyo Broadcasting System International Inc. - Product / Service
- Tokyo Broadcasting System International Inc. - Key offerings
12.10 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
12.11 Warner Bros. Discovery, Inc.
- Warner Bros. Discovery, Inc. - Overview
- Warner Bros. Discovery, Inc. - Business segments
- Warner Bros. Discovery, Inc. - Key offerings
- Warner Bros. Discovery, Inc. - Segment focus
12.12 Zee Entertainment Enterprises Ltd.
- Zee Entertainment Enterprises Ltd. - Overview
- Zee Entertainment Enterprises Ltd. - Product / Service
- Zee Entertainment Enterprises Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations