Cannabis market in US 2024-2028

The cannabis market in us is forecasted to grow by USD 89.50 bn during 2023-2028, accelerating at a CAGR of 32.14% during the forecast period. The report on the cannabis market in us provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing millennial population in key cannabis markets, increasing number of medical cannabis dispensaries, and health benefits of medical cannabis.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	24.42%
CAGR	32.14%
Incremental Value	$89.50bn

Technavio's cannabis market in us is segmented as below:

By Derivative Type

CBD
THC
Balanced THC and CBD

By Product

Medical
Recreational

By Geographical Landscape

North America

This study identifies the increase in funding for research and production of medical marijuana as one of the prime reasons driving the cannabis market in us growth during the next few years. Also, use of advanced techniques in cannabis cultivation and launch of medical cannabis education programs will lead to sizable demand in the market.

The report on the cannabis market in us covers the following areas:

Cannabis market in us sizing
Cannabis market in us forecast
Cannabis market in us industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cannabis market in us vendors that include Aurora Cannabis Inc., Canopy Growth Corp., Charlottes Web Holdings Inc., Columbia Care Inc., Cresco Labs LLC, Cronos Group Inc., Curaleaf Holdings Inc., Folium Biosciences, Green Roads., Jazz Pharmaceuticals Plc, Lexaria Bioscience Corp., Medical Marijuana Inc., MM Enterprises USA LLC, Pure Spectrum CBD, Sundial Growers Inc., Terrascend Canada, Tilray Brands Inc., Trulieve Cannabis Corp., Unrivaled Brands Inc., and Verano Holdings LLC. Also, the cannabis market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR75574

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Derivative Type
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US: Year-over-year growth 2023-2028 (%)
- Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Cannabis Market in US 2018 - 2022
- Historic Market Size - Data Table on Cannabis Market in US 2018 - 2022 ($ billion)
4.2 Derivative Type segment analysis 2018 - 2022
- Historic Market Size - Derivative Type Segment 2018 - 2022 ($ billion)
4.3 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Derivative Type

6.1 Market segments
- Chart on Derivative Type - Market share 2023-2028 (%)
- Data Table on Derivative Type - Market share 2023-2028 (%)
6.2 Comparison by Derivative Type
- Chart on Comparison by Derivative Type
- Data Table on Comparison by Derivative Type
6.3 CBD - Market size and forecast 2023-2028
- Chart on CBD - Market size and forecast 2023-2028 ($ billion)
- Data Table on CBD - Market size and forecast 2023-2028 ($ billion)
- Chart on CBD - Year-over-year growth 2023-2028 (%)
- Data Table on CBD - Year-over-year growth 2023-2028 (%)
6.4 THC - Market size and forecast 2023-2028
- Chart on THC - Market size and forecast 2023-2028 ($ billion)
- Data Table on THC - Market size and forecast 2023-2028 ($ billion)
- Chart on THC - Year-over-year growth 2023-2028 (%)
- Data Table on THC - Year-over-year growth 2023-2028 (%)
6.5 Balanced THC and CBD - Market size and forecast 2023-2028
- Chart on Balanced THC and CBD - Market size and forecast 2023-2028 ($ billion)
- Data Table on Balanced THC and CBD - Market size and forecast 2023-2028 ($ billion)
- Chart on Balanced THC and CBD - Year-over-year growth 2023-2028 (%)
- Data Table on Balanced THC and CBD - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Derivative Type
- Market opportunity by Derivative Type ($ billion)
- Data Table on Market opportunity by Derivative Type ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
7.3 Medical - Market size and forecast 2023-2028
- Chart on Medical - Market size and forecast 2023-2028 ($ billion)
- Data Table on Medical - Market size and forecast 2023-2028 ($ billion)
- Chart on Medical - Year-over-year growth 2023-2028 (%)
- Data Table on Medical - Year-over-year growth 2023-2028 (%)
7.4 Recreational - Market size and forecast 2023-2028
- Chart on Recreational - Market size and forecast 2023-2028 ($ billion)
- Data Table on Recreational - Market size and forecast 2023-2028 ($ billion)
- Chart on Recreational - Year-over-year growth 2023-2028 (%)
- Data Table on Recreational - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Opportunity/Restraints

9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints

10 Competitive Landscape

10.1 Overview
10.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
- Overview on factors of disruption
10.4 Industry risks
- Impact of key risks on business

11 Competitive Analysis

11.1 Companies profiled
- Companies covered
11.2 Market positioning of companies
- Matrix on companies position and classification
11.3 Canopy Growth Corp.
- Canopy Growth Corp. - Overview
- Canopy Growth Corp. - Business segments
- Canopy Growth Corp. - Key news
- Canopy Growth Corp. - Key offerings
- Canopy Growth Corp. - Segment focus
11.4 Charlottes Web Holdings Inc.
- Charlottes Web Holdings Inc. - Overview
- Charlottes Web Holdings Inc. - Product / Service
- Charlottes Web Holdings Inc. - Key news
- Charlottes Web Holdings Inc. - Key offerings
11.5 Columbia Care Inc.
- Columbia Care Inc. - Overview
- Columbia Care Inc. - Product / Service
- Columbia Care Inc. - Key offerings
11.6 Cresco Labs LLC
- Cresco Labs LLC - Overview
- Cresco Labs LLC - Product / Service
- Cresco Labs LLC - Key offerings
11.7 Cronos Group Inc.
- Cronos Group Inc. - Overview
- Cronos Group Inc. - Business segments
- Cronos Group Inc. - Key news
- Cronos Group Inc. - Key offerings
- Cronos Group Inc. - Segment focus
11.8 Curaleaf Holdings Inc.
- Curaleaf Holdings Inc. - Overview
- Curaleaf Holdings Inc. - Product / Service
- Curaleaf Holdings Inc. - Key offerings
11.9 Folium Biosciences
- Folium Biosciences - Overview
- Folium Biosciences - Product / Service
- Folium Biosciences - Key offerings
11.10 Green Roads Inc.
- Green Roads Inc. - Overview
- Green Roads Inc. - Product / Service
- Green Roads Inc. - Key offerings
11.11 Lexaria Bioscience Corp.
- Lexaria Bioscience Corp. - Overview
- Lexaria Bioscience Corp. - Business segments
- Lexaria Bioscience Corp. - Key offerings
- Lexaria Bioscience Corp. - Segment focus
11.12 Medical Marijuana Inc.
- Medical Marijuana Inc. - Overview
- Medical Marijuana Inc. - Product / Service
- Medical Marijuana Inc. - Key offerings
11.13 MM Enterprises USA LLC
- MM Enterprises USA LLC - Overview
- MM Enterprises USA LLC - Product / Service
- MM Enterprises USA LLC - Key offerings
11.14 Tilray Brands Inc.
- Tilray Brands Inc. - Overview
- Tilray Brands Inc. - Business segments
- Tilray Brands Inc. - Key news
- Tilray Brands Inc. - Key offerings
- Tilray Brands Inc. - Segment focus
11.15 Trulieve Cannabis Corp.
- Trulieve Cannabis Corp. - Overview
- Trulieve Cannabis Corp. - Product / Service
- Trulieve Cannabis Corp. - Key offerings
11.16 Unrivaled Brands Inc.
- Unrivaled Brands Inc. - Overview
- Unrivaled Brands Inc. - Business segments
- Unrivaled Brands Inc. - Key offerings
- Unrivaled Brands Inc. - Segment focus
11.17 Verano Holdings LLC
- Verano Holdings LLC - Overview
- Verano Holdings LLC - Business segments
- Verano Holdings LLC - Key offerings
- Verano Holdings LLC - Segment focus

12 Appendix

12.1 Scope of the report
12.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
12.3 Currency conversion rates for US$
- Currency conversion rates for US$
12.4 Research methodology
- Research methodology
12.5 Data procurement
- Information sources
12.6 Data validation
- Data validation
12.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
12.8 Data synthesis
- Data synthesis
12.9 360 degree market analysis
- 360 degree market analysis
12.10 List of abbreviations
- List of abbreviations