Global higher education testing and assessment market 2024-2028

Description

List of Tables

The higher education testing and assessment market is forecasted to grow by USD 4822.7 mn during 2023-2028, accelerating at a CAGR of 4.66% during the forecast period. The report on the higher education testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by transition of educational institutions to formative assessment, rigorous process of admission, and rising demand for customized learning.

Technavio's higher education testing and assessment market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	4.38%
CAGR	4.66%
Incremental Value	$4822.7mn

ByProduct

Academic
Non-academic

ByEnd-user

Educational institutions
Universities
Training organizations
Others

ByGeography

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the evolving role of educational technologies as one of the prime reasons driving the higher education testing and assessment market growth during the next few years. Also, increasing adoption of digital badges and rise in automation of grading system will lead to sizable demand in the market.

The report on the higher education testing and assessment market covers the following areas:

Higher education testing and assessment market sizing
Higher education testing and assessment market forecast
Higher education testing and assessment market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading higher education testing and assessment market vendors that include Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., McGraw Hill LLC, Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Think and Learn Pvt. Ltd., Turning Technologies LLC., Wheebox, and ZandaX. Also, the higher education testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR44572

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Higher Education Testing And Assessment Market 2018 - 2022
- Historic Market Size - Data Table on Global Higher Education Testing And Assessment Market 2018 - 2022 ($ million)
4.2 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
6.3 Academic - Market size and forecast 2023-2028
- Chart on Academic - Market size and forecast 2023-2028 ($ million)
- Data Table on Academic - Market size and forecast 2023-2028 ($ million)
- Chart on Academic - Year-over-year growth 2023-2028 (%)
- Data Table on Academic - Year-over-year growth 2023-2028 (%)
6.4 Non-academic - Market size and forecast 2023-2028
- Chart on Non-academic - Market size and forecast 2023-2028 ($ million)
- Data Table on Non-academic - Market size and forecast 2023-2028 ($ million)
- Chart on Non-academic - Year-over-year growth 2023-2028 (%)
- Data Table on Non-academic - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Educational institutions - Market size and forecast 2023-2028
- Chart on Educational institutions - Market size and forecast 2023-2028 ($ million)
- Data Table on Educational institutions - Market size and forecast 2023-2028 ($ million)
- Chart on Educational institutions - Year-over-year growth 2023-2028 (%)
- Data Table on Educational institutions - Year-over-year growth 2023-2028 (%)
7.4 Universities - Market size and forecast 2023-2028
- Chart on Universities - Market size and forecast 2023-2028 ($ million)
- Data Table on Universities - Market size and forecast 2023-2028 ($ million)
- Chart on Universities - Year-over-year growth 2023-2028 (%)
- Data Table on Universities - Year-over-year growth 2023-2028 (%)
7.5 Training organizations - Market size and forecast 2023-2028
- Chart on Training organizations - Market size and forecast 2023-2028 ($ million)
- Data Table on Training organizations - Market size and forecast 2023-2028 ($ million)
- Chart on Training organizations - Year-over-year growth 2023-2028 (%)
- Data Table on Training organizations - Year-over-year growth 2023-2028 (%)
7.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.12 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Apperson Inc.
- Apperson Inc. - Overview
- Apperson Inc. - Product / Service
- Apperson Inc. - Key offerings
12.4 Aptech Ltd.
- Aptech Ltd. - Overview
- Aptech Ltd. - Product / Service
- Aptech Ltd. - Key offerings
12.5 Educational Testing Service
- Educational Testing Service - Overview
- Educational Testing Service - Product / Service
- Educational Testing Service - Key offerings
12.6 Gradeup Assignment
- Gradeup Assignment - Overview
- Gradeup Assignment - Product / Service
- Gradeup Assignment - Key offerings
12.7 Harver B.V.
- Harver B.V. - Overview
- Harver B.V. - Product / Service
- Harver B.V. - Key offerings
12.8 LearningRx Inc.
- LearningRx Inc. - Overview
- LearningRx Inc. - Product / Service
- LearningRx Inc. - Key offerings
12.9 McGraw Hill LLC
- McGraw Hill LLC - Overview
- McGraw Hill LLC - Product / Service
- McGraw Hill LLC - Key news
- McGraw Hill LLC - Key offerings
12.10 Mercer LLC
- Mercer LLC - Overview
- Mercer LLC - Product / Service
- Mercer LLC - Key offerings
12.11 Mindlogicx
- Mindlogicx - Overview
- Mindlogicx - Product / Service
- Mindlogicx - Key offerings
12.12 Oxford Learning Centers Inc.
- Oxford Learning Centers Inc. - Overview
- Oxford Learning Centers Inc. - Product / Service
- Oxford Learning Centers Inc. - Key offerings
12.13 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
12.14 Scantron Inc.
- Scantron Inc. - Overview
- Scantron Inc. - Product / Service
- Scantron Inc. - Key offerings
12.15 The Training Box Ltd.
- The Training Box Ltd. - Overview
- The Training Box Ltd. - Product / Service
- The Training Box Ltd. - Key offerings
12.16 Think and Learn Pvt. Ltd.
- Think and Learn Pvt. Ltd. - Overview
- Think and Learn Pvt. Ltd. - Product / Service
- Think and Learn Pvt. Ltd. - Key offerings
12.17 Turning Technologies LLC.
- Turning Technologies LLC. - Overview
- Turning Technologies LLC. - Product / Service
- Turning Technologies LLC. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations