Global toys and games market 2024-2028

Description

List of Tables

The toys and games market is forecasted to grow by USD 80.5 bn during 2023-2028, accelerating at a CAGR of 8.61% during the forecast period. The report on the toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing personal disposable income and rising middle-class population, increasing children's TV and internet viewership, and rise in online sales.

Technavio's toys and games market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	7.37%
CAGR	8.61%
Incremental Value	$80.5bn

By Product

Activity and ride-on toys
Infant and pre-school toys
Games and puzzles
Plush toys
Others

By Distribution Channel

Offline
Online

By Geography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the emergence of three-dimensional (3D) printing as one of the prime reasons driving the toys and games market growth during the next few years. Also, use of licensed merchandise for marketing and branding and growing market for franchise movies and shows will lead to sizable demand in the market.

The report on the toys and games market covers the following areas:

Toys and games market sizing
Toys and games market forecast
Toys and games market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys and games market vendors that include 4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH and Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., Takara Tomy Co. Ltd., and VTech Holdings Ltd.. Also, the toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR41411

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Toys And Games Market 2018 - 2022
- Historic Market Size - Data Table on Global Toys And Games Market 2018 - 2022 ($ billion)
4.2 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ billion)
4.3 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
6.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
6.3 Activity and ride-on toys - Market size and forecast 2023-2028
- Chart on Activity and ride-on toys - Market size and forecast 2023-2028 ($ billion)
- Data Table on Activity and ride-on toys - Market size and forecast 2023-2028 ($ billion)
- Chart on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
- Data Table on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
6.4 Infant and pre-school toys - Market size and forecast 2023-2028
- Chart on Infant and pre-school toys - Market size and forecast 2023-2028 ($ billion)
- Data Table on Infant and pre-school toys - Market size and forecast 2023-2028 ($ billion)
- Chart on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
- Data Table on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
6.5 Games and puzzles - Market size and forecast 2023-2028
- Chart on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
- Data Table on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
- Chart on Games and puzzles - Year-over-year growth 2023-2028 (%)
- Data Table on Games and puzzles - Year-over-year growth 2023-2028 (%)
6.6 Plush toys - Market size and forecast 2023-2028
- Chart on Plush toys - Market size and forecast 2023-2028 ($ billion)
- Data Table on Plush toys - Market size and forecast 2023-2028 ($ billion)
- Chart on Plush toys - Year-over-year growth 2023-2028 (%)
- Data Table on Plush toys - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
7.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape2023-2028 (%)
- Data Table on Market share By Geographical Landscape2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
- Market opportunity By Geographical Landscape($ billion)
- Data Tables on Market opportunity By Geographical Landscape($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
- 4M Industrial Development Ltd.
- 4M Industrial Development Ltd. - Overview
- 4M Industrial Development Ltd. - Product / Service
- 4M Industrial Development Ltd. - Key offerings
12.4 Atlas Games
- Atlas Games - Overview
- Atlas Games - Product / Service
- Atlas Games - Key offerings
12.5 Clementoni Spa
- Clementoni Spa - Overview
- Clementoni Spa - Product / Service
- Clementoni Spa - Key offerings
12.6 Franckh Kosmos Verlags GmbH and Co. KG
- Franckh Kosmos Verlags GmbH and Co. KG - Overview
- Franckh Kosmos Verlags GmbH and Co. KG - Product / Service
- Franckh Kosmos Verlags GmbH and Co. KG - Key offerings
12.7 Goliath Games LLC
- Goliath Games LLC - Overview
- Goliath Games LLC - Product / Service
- Goliath Games LLC - Key offerings
12.8 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
12.9 JAKKS Pacific Inc.
- JAKKS Pacific Inc. - Overview
- JAKKS Pacific Inc. - Business segments
- JAKKS Pacific Inc. - Key offerings
- JAKKS Pacific Inc. - Segment focus
12.10 Kids2 Inc.
- Kids2 Inc. - Overview
- Kids2 Inc. - Product / Service
- Kids2 Inc. - Key offerings
12.11 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key offerings
12.12 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
12.13 MGA Entertainment Inc.
- MGA Entertainment Inc. - Overview
- MGA Entertainment Inc. - Product / Service
- MGA Entertainment Inc. - Key offerings
12.14 Playmates Holdings Ltd.
- Playmates Holdings Ltd. - Overview
- Playmates Holdings Ltd. - Business segments
- Playmates Holdings Ltd. - Key offerings
- Playmates Holdings Ltd. - Segment focus
12.15 Ravensburger AG
- Ravensburger AG - Overview
- Ravensburger AG - Product / Service
- Ravensburger AG - Key offerings
12.16 Takara Tomy Co. Ltd.
- Takara Tomy Co. Ltd. - Overview
- Takara Tomy Co. Ltd. - Product / Service
- Takara Tomy Co. Ltd. - Key offerings
12.17 VTech Holdings Ltd.
- VTech Holdings Ltd. - Overview
- VTech Holdings Ltd. - Business segments
- VTech Holdings Ltd. - Key offerings
- VTech Holdings Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations