Global online video platform market 2024-2028

Description

List of Tables

The online video platform market is forecasted to grow by USD 2197.3 mn during 2023-2028, accelerating at a CAGR of 21.57% during the forecast period. The report on the online video platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in streaming services, growth in mobile video consumption, and increase in user-generated content.

Technavio's online video platform market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	16.09%
CAGR	21.57%
Incremental Value	$2197.3mn

By End-user

Individuals
Brand and enterprises
Content creators

By Type

UGC
DIY
SaaS

By Geography

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the live streaming of videos as one of the prime reasons driving the online video platform market growth during the next few years. Also, use of video platform and adoption of ott platform will lead to sizable demand in the market.

The report on the online video platform market covers the following areas:

Online video platform market sizing
Online video platform market forecast
Online video platform market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online video platform market vendors that include Adobe Inc., Akamai Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast Corp., Dacast Inc., International Business Machines Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd., Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc., and Youku Tudou Inc.. Also, the online video platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR40532

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Online Video Platform Market 2018 - 2022
- Historic Market Size - Data Table on Global Online Video Platform Market 2018 - 2022 ($ million)
4.2 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

6.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
6.3 Individuals - Market size and forecast 2023-2028
- Chart on Individuals - Market size and forecast 2023-2028 ($ million)
- Data Table on Individuals - Market size and forecast 2023-2028 ($ million)
- Chart on Individuals - Year-over-year growth 2023-2028 (%)
- Data Table on Individuals - Year-over-year growth 2023-2028 (%)
6.4 Brand and enterprises - Market size and forecast 2023-2028
- Chart on Brand and enterprises - Market size and forecast 2023-2028 ($ million)
- Data Table on Brand and enterprises - Market size and forecast 2023-2028 ($ million)
- Chart on Brand and enterprises - Year-over-year growth 2023-2028 (%)
- Data Table on Brand and enterprises - Year-over-year growth 2023-2028 (%)
6.5 Content creators - Market size and forecast 2023-2028
- Chart on Content creators - Market size and forecast 2023-2028 ($ million)
- Data Table on Content creators - Market size and forecast 2023-2028 ($ million)
- Chart on Content creators - Year-over-year growth 2023-2028 (%)
- Data Table on Content creators - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 UGC - Market size and forecast 2023-2028
- Chart on UGC - Market size and forecast 2023-2028 ($ million)
- Data Table on UGC - Market size and forecast 2023-2028 ($ million)
- Chart on UGC - Year-over-year growth 2023-2028 (%)
- Data Table on UGC - Year-over-year growth 2023-2028 (%)
7.4 DIY - Market size and forecast 2023-2028
- Chart on DIY - Market size and forecast 2023-2028 ($ million)
- Data Table on DIY - Market size and forecast 2023-2028 ($ million)
- Chart on DIY - Year-over-year growth 2023-2028 (%)
- Data Table on DIY - Year-over-year growth 2023-2028 (%)
7.5 SaaS - Market size and forecast 2023-2028
- Chart on SaaS - Market size and forecast 2023-2028 ($ million)
- Data Table on SaaS - Market size and forecast 2023-2028 ($ million)
- Chart on SaaS - Year-over-year growth 2023-2028 (%)
- Data Table on SaaS - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape2023-2028 (%)
- Data Table on Market share By Geographical Landscape2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.12 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity by geography
- Market opportunity By Geographical Landscape($ million)
- Data Tables on Market opportunity By Geographical Landscape($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key news
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.5 Bharti Airtel Ltd.
- Bharti Airtel Ltd. - Overview
- Bharti Airtel Ltd. - Business segments
- Bharti Airtel Ltd. - Key news
- Bharti Airtel Ltd. - Key offerings
- Bharti Airtel Ltd. - Segment focus
12.6 Brightcove Inc.
- Brightcove Inc. - Overview
- Brightcove Inc. - Product / Service
- Brightcove Inc. - Key offerings
12.7 Dacast Inc.
- Dacast Inc. - Overview
- Dacast Inc. - Product / Service
- Dacast Inc. - Key offerings
12.8 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
12.9 Kaltura Inc.
- Kaltura Inc. - Overview
- Kaltura Inc. - Business segments
- Kaltura Inc. - Key offerings
- Kaltura Inc. - Segment focus
12.10 MediaPlatform Inc.
- MediaPlatform Inc. - Overview
- MediaPlatform Inc. - Product / Service
- MediaPlatform Inc. - Key offerings
12.11 Panopto Inc.
- Panopto Inc. - Overview
- Panopto Inc. - Product / Service
- Panopto Inc. - Key offerings
12.12 Piksel srl
- Piksel srl - Overview
- Piksel srl - Product / Service
- Piksel srl - Key offerings
12.13 Samba Mobile Multimidia SA
- Samba Mobile Multimidia SA - Overview
- Samba Mobile Multimidia SA - Product / Service
- Samba Mobile Multimidia SA - Key offerings
12.14 Telstra Corp. Ltd.
- Telstra Corp. Ltd. - Overview
- Telstra Corp. Ltd. - Business segments
- Telstra Corp. Ltd. - Key offerings
- Telstra Corp. Ltd. - Segment focus
12.15 Viacom18 Media Pvt. Ltd.
- Viacom18 Media Pvt. Ltd. - Overview
- Viacom18 Media Pvt. Ltd. - Product / Service
- Viacom18 Media Pvt. Ltd. - Key offerings
12.16 Viostream
- Viostream - Overview
- Viostream - Product / Service
- Viostream - Key offerings
12.17 Wistia Inc.
- Wistia Inc. - Overview
- Wistia Inc. - Product / Service
- Wistia Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations