Global E-cigarette Market 2025-2029

The e-cigarette market is forecasted to grow by USD 18294.4 mn during 2024-2029, accelerating at a CAGR of 11.9% during the forecast period. The report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by safety of e-cigarettes compared with other tobacco products, increasing application of e-cigarettes as smoking cessation tool, and high availability of e-cigarettes across different distribution formats.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	10.6%
CAGR	11.9%
Incremental Value	$18294.4 mn

Technavio's e-cigarette market is segmented as below:

By Distribution Channel

Offline
Online

By Product

Modular e-cigarette
Next-generation products
Rechargeable e-cigarette
Disposable e-cigarette

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the emergence of hybrid vaping devices as one of the prime reasons driving the e-cigarette market growth during the next few years. Also, adoption of effective marketing and promotion strategies and increasing number of product launches will lead to sizable demand in the market.

The report on the e-cigarette market covers the following areas:

E-Cigarette Market sizing
E-Cigarette Market forecast
E-Cigarette Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Allo Technology Shenzhen Co. Ltd., Altria Group Inc., British American Tobacco Plc, DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands Plc, Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs Inc., NicQuid LLC, Philip Morris International Inc., Shenzhen Eigate Technology Co. Ltd., Shenzhen FreeMax Technology Co. Ltd., Shenzhen IVPS Technology Co Ltd., Shenzhen Kanger Technology Co. Ltd., SVC Labs Ltd., and Turning Point Brands Inc.. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR40561

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global E-Cigarette Market 2019 - 2023
- Historic Market Size - Data Table on Global E-Cigarette Market 2019 - 2023 ($ million)
5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global E-cigarette Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
9.3 Modular e-cigarette - Market size and forecast 2024-2029
- Chart on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
- Data Table on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
- Chart on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
- Data Table on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
9.4 Next-generation products - Market size and forecast 2024-2029
- Chart on Next-generation products - Market size and forecast 2024-2029 ($ million)
- Data Table on Next-generation products - Market size and forecast 2024-2029 ($ million)
- Chart on Next-generation products - Year-over-year growth 2024-2029 (%)
- Data Table on Next-generation products - Year-over-year growth 2024-2029 (%)
9.5 Rechargeable e-cigarette - Market size and forecast 2024-2029
- Chart on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
- Data Table on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
- Chart on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
- Data Table on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
9.6 Disposable e-cigarette - Market size and forecast 2024-2029
- Chart on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
- Data Table on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
- Chart on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
- Data Table on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.16 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Altria Group Inc.
- Altria Group Inc. - Overview
- Altria Group Inc. - Business segments
- Altria Group Inc. - Key offerings
- Altria Group Inc. - Segment focus
- SWOT
14.5 British American Tobacco Plc
- British American Tobacco Plc - Overview
- British American Tobacco Plc - Business segments
- British American Tobacco Plc - Key offerings
- British American Tobacco Plc - Segment focus
- SWOT
14.6 DashVapes
- DashVapes - Overview
- DashVapes - Product / Service
- DashVapes - Key offerings
- SWOT
14.7 Flavour Beast
- Flavour Beast - Overview
- Flavour Beast - Product / Service
- Flavour Beast - Key offerings
- SWOT
14.8 Geekvape
- Geekvape - Overview
- Geekvape - Product / Service
- Geekvape - Key offerings
- SWOT
14.9 Imperial Brands Plc
- Imperial Brands Plc - Overview
- Imperial Brands Plc - Business segments
- Imperial Brands Plc - Key offerings
- Imperial Brands Plc - Segment focus
- SWOT
14.10 Innokin Technology Ltd.
- Innokin Technology Ltd. - Overview
- Innokin Technology Ltd. - Product / Service
- Innokin Technology Ltd. - Key offerings
- SWOT
14.11 Japan Tobacco Inc.
- Japan Tobacco Inc. - Overview
- Japan Tobacco Inc. - Business segments
- Japan Tobacco Inc. - Key offerings
- Japan Tobacco Inc. - Segment focus
- SWOT
14.12 JUUL Labs Inc.
- JUUL Labs Inc. - Overview
- JUUL Labs Inc. - Product / Service
- JUUL Labs Inc. - Key offerings
- SWOT
14.13 NicQuid LLC
- NicQuid LLC - Overview
- NicQuid LLC - Product / Service
- NicQuid LLC - Key offerings
- SWOT
14.14 Philip Morris International Inc.
- Philip Morris International Inc. - Overview
- Philip Morris International Inc. - Business segments
- Philip Morris International Inc. - Key offerings
- Philip Morris International Inc. - Segment focus
- SWOT
14.15 Shenzhen IVPS Technology Co Ltd.
- Shenzhen IVPS Technology Co Ltd. - Overview
- Shenzhen IVPS Technology Co Ltd. - Product / Service
- Shenzhen IVPS Technology Co Ltd. - Key offerings
- SWOT
14.16 Shenzhen Kanger Technology Co. Ltd.
- Shenzhen Kanger Technology Co. Ltd. - Overview
- Shenzhen Kanger Technology Co. Ltd. - Product / Service
- Shenzhen Kanger Technology Co. Ltd. - Key offerings
- SWOT
14.17 SVC Labs Ltd.
- SVC Labs Ltd. - Overview
- SVC Labs Ltd. - Product / Service
- SVC Labs Ltd. - Key offerings
- SWOT
14.18 Turning Point Brands Inc.
- Turning Point Brands Inc. - Overview
- Turning Point Brands Inc. - Business segments
- Turning Point Brands Inc. - Key offerings
- Turning Point Brands Inc. - Segment focus
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations