Global over the top (OTT) market 2024-2028

Description

List of Tables

The over the top (OTT) market is forecasted to grow by USD 630.5 bn during 2023-2028, accelerating at a CAGR of 27.77% during the forecast period. The report on the over the top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for cloud streaming services, renewal of shows across online streaming channels, and growing adoption of target advertisement-based streaming apps.

Technavio's over the top (OTT) market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	22.77%
CAGR	27.77%
Incremental Value	$630.5bn

ByContent Type

Video
Text and images
VoIP
Music streaming

ByDevice

Smartphones and tablet
Laptop and desktop
Smart TV

ByGeography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing number of partnerships and acquisitions as one of the prime reasons driving the over the top (OTT) market growth during the next few years. Also, growing wearables with music streaming and integration of advanced technologies in OTT services will lead to sizable demand in the market.

The report on the over the top (OTT) market covers the following areas:

Over the top (OTT) market sizing
Over the top (OTT) market forecast
Over the top (OTT) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co.. Also, the over the top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR41626

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Content Type
- Executive Summary - Chart on Market Segmentation by Device
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Over The Top (OTT) Market 2018 - 2022
- Historic Market Size - Data Table on Global Over The Top (OTT) Market 2018 - 2022 ($ billion)
4.2 Content Type segment analysis 2018 - 2022
- Historic Market Size - Content Type Segment 2018 - 2022 ($ billion)
4.3 Device segment analysis 2018 - 2022
- Historic Market Size - Device Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Content Type

6.1 Market segments
- Chart on Content Type - Market share 2023-2028 (%)
- Data Table on Content Type - Market share 2023-2028 (%)
6.2 Comparison by Content Type
- Chart on Comparison by Content Type
- Data Table on Comparison by Content Type
6.3 Video - Market size and forecast 2023-2028
- Chart on Video - Market size and forecast 2023-2028 ($ billion)
- Data Table on Video - Market size and forecast 2023-2028 ($ billion)
- Chart on Video - Year-over-year growth 2023-2028 (%)
- Data Table on Video - Year-over-year growth 2023-2028 (%)
6.4 Text and images - Market size and forecast 2023-2028
- Chart on Text and images - Market size and forecast 2023-2028 ($ billion)
- Data Table on Text and images - Market size and forecast 2023-2028 ($ billion)
- Chart on Text and images - Year-over-year growth 2023-2028 (%)
- Data Table on Text and images - Year-over-year growth 2023-2028 (%)
6.5 VoIP - Market size and forecast 2023-2028
- Chart on VoIP - Market size and forecast 2023-2028 ($ billion)
- Data Table on VoIP - Market size and forecast 2023-2028 ($ billion)
- Chart on VoIP - Year-over-year growth 2023-2028 (%)
- Data Table on VoIP - Year-over-year growth 2023-2028 (%)
6.6 Music streaming - Market size and forecast 2023-2028
- Chart on Music streaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Music streaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Music streaming - Year-over-year growth 2023-2028 (%)
- Data Table on Music streaming - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Content Type
- Market opportunity by Content Type ($ billion)
- Data Table on Market opportunity by Content Type ($ billion)

7 Market Segmentation by Device

7.1 Market segments
- Chart on Device - Market share 2023-2028 (%)
- Data Table on Device - Market share 2023-2028 (%)
7.2 Comparison by Device
- Chart on Comparison by Device
- Data Table on Comparison by Device
7.3 Smartphones and tablet - Market size and forecast 2023-2028
- Chart on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
- Data Table on Smartphones and tablet - Market size and forecast 2023-2028 ($ billion)
- Chart on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
- Data Table on Smartphones and tablet - Year-over-year growth 2023-2028 (%)
7.4 Laptop and desktop - Market size and forecast 2023-2028
- Chart on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
- Data Table on Laptop and desktop - Market size and forecast 2023-2028 ($ billion)
- Chart on Laptop and desktop - Year-over-year growth 2023-2028 (%)
- Data Table on Laptop and desktop - Year-over-year growth 2023-2028 (%)
7.5 Smart TV - Market size and forecast 2023-2028
- Chart on Smart TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Smart TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Smart TV - Year-over-year growth 2023-2028 (%)
- Data Table on Smart TV - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Device
- Market opportunity by Device ($ billion)
- Data Table on Market opportunity by Device ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
- 8x8 Inc.
- 8x8 Inc. - Overview
- 8x8 Inc. - Product / Service
- 8x8 Inc. - Key news
- 8x8 Inc. - Key offerings
12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
12.6 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
12.7 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
12.8 Deezer SA
- Deezer SA - Overview
- Deezer SA - Product / Service
- Deezer SA - Key news
- Deezer SA - Key offerings
12.9 iMPACTFUL Group Inc.
- iMPACTFUL Group Inc. - Overview
- iMPACTFUL Group Inc. - Product / Service
- iMPACTFUL Group Inc. - Key offerings
12.10 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.11 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
12.12 Paramount Global
- Paramount Global - Overview
- Paramount Global - Business segments
- Paramount Global - Key offerings
- Paramount Global - Segment focus
12.13 Sirius XM Holdings Inc.
- Sirius XM Holdings Inc. - Overview
- Sirius XM Holdings Inc. - Business segments
- Sirius XM Holdings Inc. - Key offerings
- Sirius XM Holdings Inc. - Segment focus
12.14 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
12.15 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus
12.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
12.17 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations