Global television market 2024-2028

Description

List of Tables

The television market is forecasted to grow by USD 64.7 bn during 2023-2028, accelerating at a CAGR of 7.85% during the forecast period. The report on the television market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and advances leading to portfolio extension and product premiumization, increasing demand for UHD televisions, and rising popularity of large-display televisions.

Technavio's television market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	7.09%
CAGR	7.85%
Incremental Value	$64.7bn

ByTechnology

ByDisplay Size

Upto 43 inches
55-64 inches
48-50 inches
Greater than 65 inches

ByDisplay Type

LCD
OLED

ByGeography

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the advent of 8k UHD televisions as one of the prime reasons driving the television market growth during the next few years. Also, increased demand for smart televisions and innovations in UHD televisions will lead to sizable demand in the market.

The report on the television market covers the following areas:

Television market sizing
Television market forecast
Television market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading television market vendors that include Apple Inc., Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips N.V., Konka Group Co. Ltd., LG Electronics Inc., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Videocon Industries Ltd., VIZIO Holding Corp., and Xiaomi Communications Co. Ltd.. Also, the television market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41137

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Display Size
- Executive Summary - Chart on Market Segmentation by Display Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Television Market 2018 - 2022
- Historic Market Size - Data Table on Global Television Market 2018 - 2022 ($ billion)
4.2 Technology segment analysis 2018 - 2022
- Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
4.3 Display Size segment analysis 2018 - 2022
- Historic Market Size - Display Size Segment 2018 - 2022 ($ billion)
4.4 Display Type segment analysis 2018 - 2022
- Historic Market Size - Display Type Segment 2018 - 2022 ($ billion)
4.5 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.6 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

6.1 Market segments
- Chart on Technology - Market share 2023-2028 (%)
- Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
6.3 UHD - Market size and forecast 2023-2028
- Chart on UHD - Market size and forecast 2023-2028 ($ billion)
- Data Table on UHD - Market size and forecast 2023-2028 ($ billion)
- Chart on UHD - Year-over-year growth 2023-2028 (%)
- Data Table on UHD - Year-over-year growth 2023-2028 (%)
6.4 HD - Market size and forecast 2023-2028
- Chart on HD - Market size and forecast 2023-2028 ($ billion)
- Data Table on HD - Market size and forecast 2023-2028 ($ billion)
- Chart on HD - Year-over-year growth 2023-2028 (%)
- Data Table on HD - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Technology
- Market opportunity by Technology ($ billion)
- Data Table on Market opportunity by Technology ($ billion)

7 Market Segmentation by Display Size

7.1 Market segments
- Chart on Display Size - Market share 2023-2028 (%)
- Data Table on Display Size - Market share 2023-2028 (%)
7.2 Comparison by Display Size
- Chart on Comparison by Display Size
- Data Table on Comparison by Display Size
7.3 Upto 43 inches - Market size and forecast 2023-2028
- Chart on Upto 43 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Upto 43 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Upto 43 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Upto 43 inches - Year-over-year growth 2023-2028 (%)
- 55-64 inches - Market size and forecast 2023-2028
- Chart on 55-64 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 55-64 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 55-64 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 55-64 inches - Year-over-year growth 2023-2028 (%)
- 48-50 inches - Market size and forecast 2023-2028
- Chart on 48-50 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on 48-50 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on 48-50 inches - Year-over-year growth 2023-2028 (%)
- Data Table on 48-50 inches - Year-over-year growth 2023-2028 (%)
7.6 Greater than 65 inches - Market size and forecast 2023-2028
- Chart on Greater than 65 inches - Market size and forecast 2023-2028 ($ billion)
- Data Table on Greater than 65 inches - Market size and forecast 2023-2028 ($ billion)
- Chart on Greater than 65 inches - Year-over-year growth 2023-2028 (%)
- Data Table on Greater than 65 inches - Year-over-year growth 2023-2028 (%)
7.7 Market opportunity by Display Size
- Market opportunity by Display Size ($ billion)
- Data Table on Market opportunity by Display Size ($ billion)

8 Market Segmentation by Display Type

8.1 Market segments
- Chart on Display Type - Market share 2023-2028 (%)
- Data Table on Display Type - Market share 2023-2028 (%)
8.2 Comparison by Display Type
- Chart on Comparison by Display Type
- Data Table on Comparison by Display Type
8.3 LCD - Market size and forecast 2023-2028
- Chart on LCD - Market size and forecast 2023-2028 ($ billion)
- Data Table on LCD - Market size and forecast 2023-2028 ($ billion)
- Chart on LCD - Year-over-year growth 2023-2028 (%)
- Data Table on LCD - Year-over-year growth 2023-2028 (%)
8.4 OLED - Market size and forecast 2023-2028
- Chart on OLED - Market size and forecast 2023-2028 ($ billion)
- Data Table on OLED - Market size and forecast 2023-2028 ($ billion)
- Chart on OLED - Year-over-year growth 2023-2028 (%)
- Data Table on OLED - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Display Type
- Market opportunity by Display Type ($ billion)
- Data Table on Market opportunity by Display Type ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
10.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
10.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
10.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
10.10 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
10.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
10.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Market positioning of companies
- Matrix on companies position and classification
13.3 Changhong
- Changhong - Overview
- Changhong - Product / Service
- Changhong - Key offerings
13.4 Funai Electric Co. Ltd.
- Funai Electric Co. Ltd. - Overview
- Funai Electric Co. Ltd. - Product / Service
- Funai Electric Co. Ltd. - Key offerings
13.5 Hisense International Co. Ltd.
- Hisense International Co. Ltd. - Overview
- Hisense International Co. Ltd. - Product / Service
- Hisense International Co. Ltd. - Key offerings
13.6 Koninklijke Philips N.V.
- Koninklijke Philips N.V. - Overview
- Koninklijke Philips N.V. - Business segments
- Koninklijke Philips N.V. - Key news
- Koninklijke Philips N.V. - Key offerings
- Koninklijke Philips N.V. - Segment focus
13.7 Konka Group Co. Ltd.
- Konka Group Co. Ltd. - Overview
- Konka Group Co. Ltd. - Product / Service
- Konka Group Co. Ltd. - Key offerings
13.8 LG Electronics Inc.
- LG Electronics Inc. - Overview
- LG Electronics Inc. - Product / Service
- LG Electronics Inc. - Key news
- LG Electronics Inc. - Key offerings
13.9 MIRC Electronics Ltd.
- MIRC Electronics Ltd. - Overview
- MIRC Electronics Ltd. - Product / Service
- MIRC Electronics Ltd. - Key offerings
13.10 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
13.11 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
13.12 Sharp Corp.
- Sharp Corp. - Overview
- Sharp Corp. - Business segments
- Sharp Corp. - Key news
- Sharp Corp. - Key offerings
- Sharp Corp. - Segment focus
13.13 Skyworth Group Ltd.
- Skyworth Group Ltd. - Overview
- Skyworth Group Ltd. - Product / Service
- Skyworth Group Ltd. - Key offerings
13.14 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
13.15 TCL Electronics Holdings Ltd.
- TCL Electronics Holdings Ltd. - Overview
- TCL Electronics Holdings Ltd. - Business segments
- TCL Electronics Holdings Ltd. - Key offerings
- TCL Electronics Holdings Ltd. - Segment focus
13.16 VIZIO Holding Corp.
- VIZIO Holding Corp. - Overview
- VIZIO Holding Corp. - Business segments
- VIZIO Holding Corp. - Key offerings
- VIZIO Holding Corp. - Segment focus
13.17 Xiaomi Communications Co. Ltd.
- Xiaomi Communications Co. Ltd. - Overview
- Xiaomi Communications Co. Ltd. - Business segments
- Xiaomi Communications Co. Ltd. - Key news
- Xiaomi Communications Co. Ltd. - Key offerings
- Xiaomi Communications Co. Ltd. - Segment focus

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
14.9 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations