Global air freshener market 2024-2028

Description

List of Tables

The air freshener market is forecasted to grow by USD 5535.3 million during 2023-2028, accelerating at a CAGR of 6.48% during the forecast period. The report on the air freshener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product launches, growth in online sales, and flourishing fragrance market.

Technavio's air freshener market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	5.68%
CAGR	6.48%
Incremental Value	$5535.3mn

By Application

Residential
Corporate office
Car
Others

By Product

Spray/aerosol
Electric
Others

By End-user

Individual users
Enterprise users

By Geographical Landscape

Europe
North America
APAC
South America
Middle East and Africa

This study identifies the rising availability of innovative air fresheners as one of the prime reasons driving the air freshener market growth during the next few years. Also, growing prominence of digital media platforms and rising popularity of essential oils in air fresheners will lead to sizable demand in the market.

The report on the air freshener market covers the following areas:

Air freshener market sizing
Air freshener market forecast
Air freshener market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air freshener market vendors that include ABC Compounding Co. Inc., Air Delights Inc., Amway Corp., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.T. Group, S.C. Johnson and Son Inc., The Procter and Gamble Co., and Xiaomi Communications Co. Ltd.. Also, the air freshener market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR41612

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Air Freshener Market 2018 - 2022
- Historic Market Size - Data Table on Global Air Freshener Market 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 Product segment analysis 2018 - 2022
- Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.4 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.5 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.6 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
6.3 Residential - Market size and forecast 2023-2028
- Chart on Residential - Market size and forecast 2023-2028 ($ million)
- Data Table on Residential - Market size and forecast 2023-2028 ($ million)
- Chart on Residential - Year-over-year growth 2023-2028 (%)
- Data Table on Residential - Year-over-year growth 2023-2028 (%)
6.4 Corporate office - Market size and forecast 2023-2028
- Chart on Corporate office - Market size and forecast 2023-2028 ($ million)
- Data Table on Corporate office - Market size and forecast 2023-2028 ($ million)
- Chart on Corporate office - Year-over-year growth 2023-2028 (%)
- Data Table on Corporate office - Year-over-year growth 2023-2028 (%)
6.5 Car - Market size and forecast 2023-2028
- Chart on Car - Market size and forecast 2023-2028 ($ million)
- Data Table on Car - Market size and forecast 2023-2028 ($ million)
- Chart on Car - Year-over-year growth 2023-2028 (%)
- Data Table on Car - Year-over-year growth 2023-2028 (%)
6.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.7 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Chart on Product - Market share 2023-2028 (%)
- Data Table on Product - Market share 2023-2028 (%)
7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
7.3 Spray/aerosol - Market size and forecast 2023-2028
- Chart on Spray/aerosol - Market size and forecast 2023-2028 ($ million)
- Data Table on Spray/aerosol - Market size and forecast 2023-2028 ($ million)
- Chart on Spray/aerosol - Year-over-year growth 2023-2028 (%)
- Data Table on Spray/aerosol - Year-over-year growth 2023-2028 (%)
7.4 Electric - Market size and forecast 2023-2028
- Chart on Electric - Market size and forecast 2023-2028 ($ million)
- Data Table on Electric - Market size and forecast 2023-2028 ($ million)
- Chart on Electric - Year-over-year growth 2023-2028 (%)
- Data Table on Electric - Year-over-year growth 2023-2028 (%)
7.5 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Individual users - Market size and forecast 2023-2028
- Chart on Individual users - Market size and forecast 2023-2028 ($ million)
- Data Table on Individual users - Market size and forecast 2023-2028 ($ million)
- Chart on Individual users - Year-over-year growth 2023-2028 (%)
- Data Table on Individual users - Year-over-year growth 2023-2028 (%)
8.4 Enterprise users - Market size and forecast 2023-2028
- Chart on Enterprise users - Market size and forecast 2023-2028 ($ million)
- Data Table on Enterprise users - Market size and forecast 2023-2028 ($ million)
- Chart on Enterprise users - Year-over-year growth 2023-2028 (%)
- Data Table on Enterprise users - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
10.3 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
10.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
10.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
10.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
10.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
10.11 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
10.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
10.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints

12 Competitive Landscape

12.1 Overview
12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
- Overview on factors of disruption
12.4 Industry risks
- Impact of key risks on business

13 Competitive Analysis

13.1 Companies profiled
- Companies covered
13.2 Market positioning of companies
- Matrix on companies position and classification
13.3 ABC Compounding Co. Inc.
- ABC Compounding Co. Inc. - Overview
- ABC Compounding Co. Inc. - Product / Service
- ABC Compounding Co. Inc. - Key offerings
13.4 Air Delights Inc.
- Air Delights Inc. - Overview
- Air Delights Inc. - Product / Service
- Air Delights Inc. - Key offerings
13.5 Amway Corp.
- Amway Corp. - Overview
- Amway Corp. - Product / Service
- Amway Corp. - Key offerings
13.6 Aromate Industries Co. Ltd.
- Aromate Industries Co. Ltd. - Overview
- Aromate Industries Co. Ltd. - Product / Service
- Aromate Industries Co. Ltd. - Key offerings
13.7 Beaumont Products Inc.
- Beaumont Products Inc. - Overview
- Beaumont Products Inc. - Product / Service
- Beaumont Products Inc. - Key offerings
13.8 CAR-FRESHNER Corp.
- CAR-FRESHNER Corp. - Overview
- CAR-FRESHNER Corp. - Product / Service
- CAR-FRESHNER Corp. - Key offerings
13.9 Church and Dwight Co. Inc.
- Church and Dwight Co. Inc. - Overview
- Church and Dwight Co. Inc. - Business segments
- Church and Dwight Co. Inc. - Key offerings
- Church and Dwight Co. Inc. - Segment focus
13.10 Farcent Enterprise Co. Ltd.
- Farcent Enterprise Co. Ltd. - Overview
- Farcent Enterprise Co. Ltd. - Product / Service
- Farcent Enterprise Co. Ltd. - Key offerings
13.11 Godrej Consumer Products Ltd.
- Godrej Consumer Products Ltd. - Overview
- Godrej Consumer Products Ltd. - Business segments
- Godrej Consumer Products Ltd. - Key offerings
- Godrej Consumer Products Ltd. - Segment focus
13.12 Henkel AG and Co. KGaA
- Henkel AG and Co. KGaA - Overview
- Henkel AG and Co. KGaA - Business segments
- Henkel AG and Co. KGaA - Key news
- Henkel AG and Co. KGaA - Key offerings
- Henkel AG and Co. KGaA - Segment focus
13.13 Kobayashi Pharmaceutical Co. Ltd.
- Kobayashi Pharmaceutical Co. Ltd. - Overview
- Kobayashi Pharmaceutical Co. Ltd. - Business segments
- Kobayashi Pharmaceutical Co. Ltd. - Key offerings
- Kobayashi Pharmaceutical Co. Ltd. - Segment focus
13.14 Newell Brands Inc.
- Newell Brands Inc. - Overview
- Newell Brands Inc. - Business segments
- Newell Brands Inc. - Key news
- Newell Brands Inc. - Key offerings
- Newell Brands Inc. - Segment focus
13.15 Reckitt Benckiser Group Plc
- Reckitt Benckiser Group Plc - Overview
- Reckitt Benckiser Group Plc - Business segments
- Reckitt Benckiser Group Plc - Key offerings
- Reckitt Benckiser Group Plc - Segment focus
13.16 S.C. Johnson and Son Inc.
- S.C. Johnson and Son Inc. - Overview
- S.C. Johnson and Son Inc. - Product / Service
- S.C. Johnson and Son Inc. - Key offerings
13.17 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus

14 Appendix

14.1 Scope of the report
14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
14.3 Currency conversion rates for US$
- Currency conversion rates for US$
14.4 Research methodology
- Research methodology
14.5 Data procurement
- Information sources
14.6 Data validation
- Data validation
14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
14.8 Data synthesis
- Data synthesis
- 360 degree market analysis
- 360 degree market analysis
14.10 List of abbreviations
- List of abbreviations